Saturday, November 30, 2019
How To Make Your Business More Visible On Social Media
The more people see you, the more they're going to remember you. When you think of it that way, you can automatically see that as people notice you it will build your brand. Some studies say that a new customer needs to be exposed to you at least seven times over a short period of time in order to recognize your existence.
Be Active on the Right Social Media Platforms
You don't need to be on every single social media platform. You might want to get a profile on each of them, but you don't need to be on every single one. You only need to be where your audience is. Study your audience to find out where they like to be active. When you discover that, that is where you should concentrate your efforts.
Improve and Optimize Your Visual Branding
Images and graphics are very important online. People are attracted to looking at images over text first. Ensure that you have the same branding throughout all social media platforms, your website, and offline.
Post Regularly
Blogging or posting articles and content on a regular basis on your website (and then sharing it on social media) should be done regularly. Don't just do it once, then get upset that there is no response. Content marketing is a slow process. It is more effective than other methods, but it does take time and commitment.
Work with Influencers
One way to be more visible is to work with influencers. Don't worry; you don't have to find someone with a million subscribers. You'll want to pick the right platform for your product or service, but other than that find someone with 10,000 to 40,000 active subscribers or followers to work with.
Make the Most of Your Profiles
Don't forget that on all social media you have a profile or a bio space that needs to be completed. Use every single space the platform offers you that you reasonably can. If you don't have content for that space yet, put it in your calendar to create it. Check them regularly because each platform often updates the features they offer.
Promote Yourself
Many people are scared to promote themselves on social media. But, you must. Now, don't go and spam a group about your offers without permission, or anything like that. However, use retargeting ads with the Facebook pixel, look-a-like ads, and some paid promotions. Build up a group where you can engage with others and promote your products without issue.
Engage More
Remember that social media is about being social. No one is on Facebook to buy stuff. But, if you engage, share, and become a resource to people on those platforms, you're going to stand out from the crowd and build trust through engagement.
Building your brand is something you should always be doing - just like marketing. It's all part of the solution to reach more people, help more people, and make more money. To learn more about how to make your business stand out, download my free checklist, Branding For Small Businesses at https://jonallo.com/branding
Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948
Friday, November 29, 2019
How to Create Your Own Product 2 - Setup and Marketing Approaches
MODULE 1
CHAPTER 12
How to Create Your Own Product 2
- Setup and Marketing Approaches
1.0 Introduction
2.0 Objectives
3.0 Main Content
3.1 Definition of Business Model
3.1.1. Types of Business Model
3.1.2 Email Marketing (Freemium Mixed Model)
3.2 Experts and Friends Appraisals
3.3 Payment Processor
3.4 Traffic, Traffic, Traffic
3.5 Launching Your Product
3.6 Two Important Decisions
3.7.0 Selling on Your Own Personal Website
3.7.1 Benefits
3.7.1.1 Be Your Own Boss
3.7.1.2 Cashing in on Your Virtual Authority
3.7.1.3 Ever-flowing Streams of Residual Income
3.7.1.4 More Opportunities
3.7.1.5 Top Secret Reason Why You Should Create Your Own Product
3.7.1.6 Expert-In-The-Making
3.8 Challenges
3.9 Selling Your Products on Third Party Websites
3.10 You Are In For the Long Haul
3.11 Rinse and Repeat
4.0 Conclusion
5.0 Summary
6.0 Assignment
1.0 Introduction
I covered most parts of this process in the preceding chapter. I purposely did that so I can have enough time and space to discussed other critical factors that may affect the profitability of your digital product(s).
The area so far covered include:
- The Process
- The Act and the Art, etc.
The following areas are to be covered here in details:
- Your Business Model
- Your Long-term Strategy
- Friends and Expert Appraisals
- Payment Processor
- Product Launch
- Traffic, Traffic, Traffic
- Two Important Decisions
- Among Others.
At the end of this ecourse, you will be able to:
- Know the different methods you can use to market your information product in online marketplace
- Choose the best method to market your information product for higher profits
- Choose the best method to market your information product for better control
3.1 Definition of Business Model
Business model is the approach you are using to run your own business, in this case selling your own information product.
There are many definitions of the phrase 'business model'.
It is only one of them that I am going to use here because, it is not too academic for our practical use.
That one is the definition provided by Investopedia which states inter alia:
'A business model is the way in which a company generates revenue and makes a profit from company operations'.
3.1.1 Types of Business Model
In this case I want you to decide ab initio on which of the following models you are going to use to do your business:
- Information Marketing (Mixed Soft/Hard Selling)
- Email Marketing (Freemium Mixed Model)
- Blogging (Mixed Soft/Hard Selling)
- Guest Blogging (Mixed Soft Selling)
- Forum Marketing (Soft Selling)
- Niche Site Model
- Review Site Model
- There are many more models that could be listed...
For this reason I will only review only one model here.
3.1.2 Email Marketing (Freemium Mixed Model)
This is the best, simplest and possibly the fastest model to set up your online business and run it into 6 or even 7 figure in the shortest possible time, initially using free and later even paid resources to scale it up for higher profitability.
Running your business on this model involves 5 simple steps namely:
- Traffic
- One-page website
- Autoresponder
- Thank You Page
- Broadcasting (to email or phone sms)
You can find details of these steps here.
3.2 Experts and Friends Appraisals
Whichever model you choose to run your business on, do not forget to test-run it by yourself as well as using some experts and your friends, before opening it up to the public.
The experts are people with impeccable experiences in your chosen field who are willing to mentor you for success. They will later become your business associates (Joint Ventures) or provide some revered testimonials that will positively impact on your profitability.
On the other hand, you are going to sell to ordinary people like your friends and relations, thus their own side of views can give you some insights that will make your product to be readily absorbed in the market.
So give a sample copy of your own newly created product to them and request for their assessment and testimonials.
3.3 Payment Processor
The next thing to consider is how you intend to collect your money from the sales you make for your information product.
Today in most parts of the world, you can use online payment processor to sale any kind of product on the internet. This was not the case ten years ago when I first began this business.
Just Google for payment processor and you will have enough to choose from, ranging from PayPal, Shopify, WooCommerce, 2CheckOut, Stripe, AuthourizeNet, Amazon Payment, to Google Wallet.
The setting up process is getting easier by the day. Also the instructions on how to integrate them to your website are available on each site. Go there.
3.4 Traffic, Traffic, Traffic
Even when you plan to use other marketers to sell your products as affiliates, you will still need to do marketing by yourself to some extent. This is advisable so that you can get some proves to convince your affiliates on the marketability of your product.
For most beginners with little or no budget, using social media is the preferred way to go. This should be combined with other methods of free or inexpensive traffic like EzineArticles.
I will write more on this in another chapter of this ecourse.
3.5 Launching Your Product
The most important thing to do before your product launch is: planning.
Make a detailed plans of how you are going to swing the market momentum to your side to ensure the profitability from your product sales.
Such plan may include but not limited to:
a) Plan your launch date to start as early as possible, i.e. early planning
b) Get the Big Wigs of the Industry involved - possible make them joint venture partners, give certain percent of your profit.
- Make it easy for many people to learn about your product - Social Media
- Make Your Product Mobile-Friendly - today the mobile web holds the market sway, it will be foolhardy to ignore it
- Make it an Event
- Create a Suspense towards the launch date to heighten desire and expectation. This has been proven to increase sales on the launch date.
- Take beta pre-dated orders at a reduced price
- Use a Press Release
- Focus on your Avatar/Persona and not your product
- Create Your Universal Selling Point (USP)
There are other details on product launches here.
3.6 Two Important Decisions
There are 2 important decisions that you have to make after your new product is ready for sell. These are:
- To sale it on your own personal website or
- To sale it on a Third Party Website
3.7.0 Selling on Your Own Personal Website
If you are selling on 3rd party websites, most of the steps discussed above will be a walkover for you, as the company will do them on your behalf.
However there are some benefits that you will also miss for doing so.
3.7.1. Benefits
Such benefits include those listed below among others.
3.7.1.1 Be Your Own Boss
Selling on your own website controlled (managed, hosted) by yourself is the best way to become your own boss. You set your prices, you set your targets, you set your commissions, you set your own time of work, and you set and plan for the level of profits that you want to make.
Have you seen any other business that is sweeter than this?
You are really your own boss in the truest sense of the word! You are in full control and it is you that determines all of your monetization methods.
Building your information product is actually the easiest way to achieve everything that you want in life as well as helping others to realise their destinies and their dreams.
But you will miss all these and subsequent ones if you are selling on third party sites.
3.7.1.2 Cashing in on Your Virtual Authority
As a product owner you gradually build up your Goodwill over time. Of course I suppose that you and everyone else know the importance of a Goodwill. If you want to know more, ask the corporate giants and they will tell you that their Goodwill is worth Billions of Dollars.
And that is worth relying on over time as a product owner. To develop a high-value Goodwill, you need to develop a good product and not a scrap, as well as use your blog, vlog and social media skilfully.
3.7.1.3 Ever-flowing Streams of Residual Income
Residual income is type of income that you don't regularly and actively work for it to provide a continuous cashflow. You only set up and forget, and the money keep flow ceaselessly to your bank account.
This is different from employment income that you have to work for it on a daily basis.
For your own information product, the initial work may be intensive, but subsequently, you only update it once in a while to keep up with trends in your industry.
The work is decrementally negligible while the product is incrementally profitable.
This means if you have 2 or more products, you can quickly attain a special status: unemployable.
3.7.1.4 More Opportunities
At this level of success you will be open to opportunities to joint venture with the captains of the Industry. And do not be surprise if you thenceforth experience not just success, but astronomical success: unlimited income.
Deals website like Groupon, Bloggers and other marketers with large Lists when properly targeted will open up a whole new world of internet marketing for you full of unlimited pleasant surprises.
3.7.1.5 Top Secret Reason Why You Should Create Your Own Information Product
- Affiliate Program. This is one main reason why you should own some information products online. When many people are selling your products for you, you will surely experience income explosion in your own business.
I have already noted elsewhere that affiliates bring to your business their own expertise as well as their large lists of free and targeted traffic. These are great assets that will have great impact on your business.
Setting up an affiliate program is getting easier by the day. Software like iDevAffiliate and Post Affiliate Pro are almost turning the process of selling your own products through affiliates to an all comers' affairs.
3.7.1.6 Expert-In-The-Making
Everyone see you as an expert when you write a book. Even if you are just beginning, it is only you and your spouse that know that secret - that you are only a beginner.
If your info product is professionally written (even by a Ghostwriter or Ghostworker as they are often referred to) it opens up several windows of opportunities for you. These include but not limited to Conference Speaking, Guest Blogging, Joint Venturing, etc.
Purse for a while and think on these avenues, it is only expert that are invited to participate at such meetings. But even one product owned by you can open up those opportunities for you. As a newbie when they begin to come, do not be afraid to accept those invitations and confidently perform your work.
The basic truth is that even with this ecourse alone, you know more that 95% of your audience, you are already an expert (at least in the making).
3.8 Challenges
But there are some challenge along the way such as:
- having to deal with Customer Service and
- the Learning Curve involved, etc.
It is for these very reasons that some people prefer using third party websites.
3.9 Selling Your Products on Third Party Websites
There are so many third party websites that are waiting and ready to sell your own product for you. They include but not limited to ClickBank, Send Owl, JVZoo, Payspree, Commission Junction, DPD, Post Affiliate Pro, iDevAffiliate, and others.
You can also sell at Amazon by creating your product in their special format known as Kindle Book to be downloadable and readable in their special device known as the Amazon Kindle Device.
The main advantage all of them have are:
- the setup speed (some are free, others one-time payment)
- their wide array of experienced affiliate marketers,
- payment processor
- professional customer service and
- free promo
I want to state here that for obvious reason, it is better to learn and use both systems to maximize your profits over time.
3.10 You Are In For the Long Haul
When you have a product in the market, you are in this business for the long-term benefits.
What you do now will surely hunt you in the future for good or bad. So be a man of your own word, deliver on your promises and when not possible give cogent reason(s) as soon as possible and make refunds where applicable.
That is: - Transparency.
Over time this will result in positive reputation and a good public image for your business. These are the souls of Internet business.
Notice that most people that you deal with in this business do not know you in person. They only act on trust, please do everything possible on your side to preserve that trust.
Once beaten, twice ashamed, I think that's a valid saying here.
As you might have suspected this is not a get-rich-quick kind of business. So if you were looking for such type of business, please dumb this one and look elsewhere.
However if you can pull yourself through the learning curve, I can assure you that there is no other business that can pay you returns on your investment that is as high as this one.
You will be unemployable!
3.11 Rinse and Repeat
The process of creating a digital product is as simple as that. Well, as you become more experienced, you can go on to add the fancies and jingles, but for someone who wants to make money as soon as possible, this is all that you will need to set up a successful business.
As the profits roll in, you can then think of other ways to upgrade your product for greater profits. You can also expand to create products in others niches with the sound reputation you built from your initial market niche.
Never be discouraged if you don't make much money with your first info product. You only need to make sure that it is as solid as gold in terms of quality.
Down the road you will discover that it was the launchpad to your newfound success, a major milestone that shot you to limelight.
4.0 Conclusion
With a good product to sell, you need a little knowledge of market research, SEO and copywriting to launch out profitably. Some of them have been covered while others will soon be covered in other parts of this ecourse.
5.0 Summary
This is the concluding part of what you need to do to set up the information product you created and sell profitably.
Two powerful software (websites shown as images) were also introduced to simplify the process for you.
Next, you will need to create and set up a salespage and that is what we will discuss in the immediate chapter of this ecourse
6.0 Assignment
By now you might have started this business using Affiliate Product. This is important so that you can be making money along the way while working on your new product.
Please go over the last two chapters again and start experimenting on those ideas in your mind.
Yes, you can!
David Udofort has been doing Internet Business for over 10 years now. He wants to share his experience and possibly help you on your way to Online Business success. That is why this course is offered for free. You can check on one of his blog here for useful online business resources: http://makemoneynowwithoutpayinganything.blogspot.com.ng/2016/03/no-cost-income-stream-ncis-good-and-bad.html
Article Source: https://EzineArticles.com/expert/David_Udofort/546753
Thursday, November 28, 2019
How to Create Your Own Product 1 - Research and Outline
MODULE 1
CHAPTER 11
HOW TO CREATE YOUR OWN PRODUCT 1
- RESEARCH AND OUTLINE
1.0 INTRODUCTION
2.0 OBJECTIVES
3.0 MAIN CONTENT
3.1 Start with Information Product
3.2 The pros
- The Leverages
- Global Marketplace
- Deploying the Power of Global Alliances
- Better Kitted for Success on a Global Dimension
- You Become a Highly Marketable Expert
- Robust Resources for Premium Sales
- Residual Income Extraordinaire
- High Returns on Investment
3.3 The Cons
3.3.1 The Learning Curve
3.4 A Blissful Start
3.5 Remember, 'Everything is a Remix'
3.6.0 How to Decide on the Kind of Product That You Want to Create
3.6.1 Meet Specific Need
- Conduct a Survey of Your Audience
- Scour the Internet for Blog Comments and Forums on Your Niche Market
- Read Between the Lines
- Showcase Your Expertise
- Audio
- eBook
- Video
3.9.0 The Process
3.9.1 Do your market research
3.9.2 Sourcing for Marketable Information
- Private resale rights
- Interview experts
- Compile popular questions and give answers
- Permissible thefts
- Record other people seminar and reuse
- Set up webinars and teleseminars
- Screen capture your skills using your computer
- Adapt a successful eBook into another language
3.10.1 Write out your product outline
- Write the eBook in Full
- Turn it into PDF
- Make Your eBook Beautiful
3.12 Create and Set up the Sales letter
4.0 CONCLUSION
5.0 SUMMARY
6.0 ASSIGNMENT
1.0 INTRODUCTION
Creating your own product for sale to your market is by far, a better idea, but it has some pros and cons.
2.0 OBJECTIVES
- To give details procedures involve in creating information products
- To provide resourceful links to make this possible
- To encourage learners to use this ecourse to plan and create their first information product
When you are about to start an Internet Marketing business, two things will readily come to your mind.
The two things are:
- are you going to sell your own products, and render services directly from your own self-hosted website
- or sell someone else product and services?
3.1 Start with Information Product
Let me assume that you answer that you want to sell your own information products. You may not want to start with a service like web hosting or website design service as you may not be a Technical person (AKA a Techie).
Hopefully, you will get to that point someday, if that is what you want. But for now it is a good flay of wisdom to offer an information product for obvious reasons - it is an easier, faster and highly profitable approach to online business.
Creating your own product for sale to your market is by far, a better idea, but it has some pros and cons:
3.2.0 The pros
- The Leverages
If you have not done so before now, please hurry, find and read the book 'Retire Young, Retire Rich' by Robert Kiyosaki, and you will understand the above statement more.
This simply means more leverages, more profits at a shorter period for your business.
- Global Marketplace
In fact, it is knowing the process that really matters in this business, and that is what you should pay rapt attention to learn in these your formative years in this business.
After that, the rest is history, and it is you that is going to create or rather, recreate that your life history.
- Deploying the Power of Global Alliances
- Better Kitted for Success on a Global Dimension
- You Become a Highly Marketable Expert
- Robust Resources for Premium Sales
- Residual Income Extraordinaire
- High returns on investment
There are so many other advantages to be enjoyed by a digital product owner, but let us just break here so that we can focus on other related issues.
3.3.0 The cons
3.3.1 The Learning Curve
This will cost you a bit more in terms of time and money.
But, it is doable.
3.4 A Blissful Start
If you are a professional or you have a high in-demand skill set, you can easily start by selling some useful advice on that online.
For instance, you may be a Tailor, Seamstress, Organist, Teacher, Nurse, Doctor, Engineer, Accountant, etc. Do market research on the aspects of your profession that people are searching for more information with the tools that we discussed in chapters 2 and 3 of this course.
Use those results of your market research to build your own product as we shall discuss in this and subsequent chapter.
A teacher may, for instance, decide to own a website and teach the whole instead of just his classroom members. Look in the direction of any of the following courses which are already in high demand globally:
beauty tips,
language lessons - French, German, Russian, Chinese and even English.
Remember, our world has become a global village, there is, therefore, very high demand for these lessons worldwide.
A Nurse can teach Health with a special bias on Natural Remedies. Most ailments that have become anathema in Western (Orthodox) medicine have been resolved with the help of these natural remedies. Thus, information on natural cures for cancer, diabetes, arthritis, etc. are selling like hot cake online now.
We have noted somewhere that as far as information marketing is concerned, the big three areas are Health and Beauty, Love and Relationship, and How to Make Money.
But this does not mean that information is not selling in other areas, or that people are not making a living online selling other products outside the big three. For instance, an Engineer may resort to Technical Writing. People who are not even Engineers are doing well in technical writing.
In your own country, what are the current challenges that people have? Remember your information product is not meant to be all about you, but to help people who buy them to solve their immediate problems.
Some people in your country want to travel abroad, learn baking, get overseas education, do rice farming, do importation, export cassava, and garlic, learn computer programming, web design, SEO, decoration, etc., etc.
Please note that to minimize delay and confusion of what product to sell, you must, first of all, decide if you want to start selling at the local or foreign market.
There is a whole world of differences in both marketplaces.
Again, you don't have to be an expert.
Just find out what people want and assemble information that satisfies that specific want and gives it to them at a profit.
3.5 Remember, 'Everything is a Remix'
Google for 'Everything is a Remix on Vimeo' and watch the online video.
Also, remember what Steve Jobs said:
'Good Artists Copy, Great Artist Steal. We have always been shameless about stealing great ideas' - Steve Jobs, 1994.
This boils down to: creativity + innovation(s) = invention(s).
Again, let's look at it this way, the basis of modern-day information and communication industry started with the invention of:
Telephone, then,
Radio, then,
Telegram (telegraph), then,
Black and white television, then,
Colored television, then,
Satellite television, then,
Mobile telephone, then,
Mobile satellite television (in mobile phones and PCs), then,
Mobile private and public satellite Video (TV) Channel e.g. YouTube
Mobile private and public satellite Radio Channel (in mobile phones and PCs), then,
And so on and so forth... more abound that I have not mentioned here, and many more are yet to come.
I am not about the order of which one came first, I am leaving that to the students of history and philosophy of science, but my concerns are:
the connectivity of the basic idea* + the main new idea**,
the creativity,
the innovation and
the 'invention mix' (as in the 'market mix').
And, it all started with GRAHAM BELL's telephone.
In fact, if you scour the internet, you will discover that, it was not Graham Bell that originally invented the telephone, but the court, US and history at large just credited it to his name because of the wise and skillful innovations he added to the original patent that made it commercially viable till date!
(* the basic idea or the general idea here refers to communication by the old, usual and the natural means.
** While the main new idea here refers to communication by the new means i.e. the newly discovered or to be discovered means, in the case of telephone - communication using electrical wires).
That is what I referred to as 'stealing wisely' in chapter 9 of this course:
In our days - the 21st century, you don't even need to steal, just ask the experts for a sample or complimentary copy and they will happily oblique.
So don't be afraid to give old information a new dress, shape or form. It could turn out to be very useful to you or at least to the rest of the people out there.
No, just go and take a long-drawn-look at the marketplaces, the categories, the niches, and the sub-niches and you will discover profitable niches to play along.
Sites like Nairaland, Hot Spot, ClickBank or JVZoo are good places to begin.
3.6.0 How to Decide on the Kind of Product That You Want to Create
Please note well what I want to say now.
It is what makes the difference between a successful business and a struggling one. It also applies to offline business, not just internet marketing only.
Do not sell what people are not looking for. Find out what they are looking for to use and solve their problems and fetch out or create the information product(s) for them and they will happily and repeatedly hand over their money to you in exchange for the solution to their problem.
Another way to say this is:
People generally want to buy a solution to their problems. They have a pain they want to relieve, they have a sore or painful area in their life that they want to resolve as soon as possible or they have a level of pleasure that they want to enjoy. That is the reason they go online to seek solutions.
Thus, your product must be a solution to their sore or painful areas of their lives, or it must provide the pleasure they need. It must relieve a specific pain(s) or give them a specific pleasure(s) they were looking for.
That and that alone is what will make them match down your website in droves in search of your product. So far as it resolves the pains or provides the needed pleasure, they will happily and repeatedly pay you for it.
But, there is still another way of saying this: 'in online business, first, find out what people want to buy, then, find (or create) the product and sell to them at a profit'.
In practice, this applies in reverse order to offline business: were people first, find or create the product before they set out to find a market to sell to.
Thus, this small difference is what makes online business a highly profitable venture compared to offline counterparts.
By the time you finish the process of getting your information product, the market is ready, willing and even very hungry to buy it from you.
3.6.1 Meet Specific Need
You Can Be Sure Your Product Will Meet Specific Need and bring in high returns by doing the following things:
- Conduct a Survey of Your Audience
On your blog, comment or email feedback, ask them the type of product that they will like to have, the format and the topics they will like treated. Find time to interact with your blog readers or members of your list. It can be very rewarding.
- Scour the Internet for Blog Comments and Forums on Your Niche Market
- Read Between the Lines
Remember, everything is a remix!
Not only in this business but in all aspects of life, everything is a remix.
You can also observe your blog for the most widely read articles and then create related products for sale. Then just add your links to those popular products and you are good to go.
- Showcase Your Expertise
To avoid creating a product that will not make you money for your effort and investment follow these steps one by one and will you find among them one, two or more than you can follow through based on your level of experience.
Please go back and follow the above steps one after the other to arrive at a marketable and profitable product(s).
3.7.0 Start with Your Most Convenient Method
- Audio - you can just read out or dictate or talk about what you intend to write in a standby microphone in a silent environment where there is no background noise. In the end, what you have is an Audio product that you can sell anywhere around the globe.
- eBook - later, copying out the content of your audio product into a computer software like the Microsoft word (Open Office, it's FREE software, just browse and get it on the net) will create an eBook for you.
- Video - in most parts of the world, people who wax music for the first time usually start with an audio CD and later a Video CD and progress to other formats including FLAC, MP3, WMA, WAV, etc. or vice versa.
Convenience, cost, and preferences.
Camtasia Studio is one of the best and industry standard nowadays for online video. But you can even start with your smartphone and upload the videos onto YouTube and it will be acceptable while you are making money to acquire expensive cameras or learning how to use online software like Camtasia.
3.8 Other Product Forms
In the final analysis, your product must take so many forms so that you can sell it in so many markets in response to the market preferences.
Such forms include:
Audio training
Video series
Questions and answers
Membership Site with new contents added monthly
eBooks
Coaching supported by telephone calls,
Emails,
Skype,
Webinar,
Short reports,
Assignments,
Templates,
Continuity programs - weekly, fortnightly, monthly, quarterly, bimonthly, etc.
Workbooks,
Swipe files, and so on and so forth.
Suppose you want to start by creating your own digital product now, how do you start?
3.9.0 The Process
Below is an example of steps to follow in your information product creation process:
3.9.1 Do your market research
Google Keyword Planner, Market Samurai, and Longtail Pro, Nichebot are the best tools in the market for this task. I have already discussed in one of these courses how to use at least one of them. You can Google for others.
3.9.2 Sourcing for Marketable Information
To make product creation a lot easier for most green horns and even topflight experienced business executives, there are ethical ways that you can source for information to make your new products.
Such ways include but not limited to:
- Private resale rights
- Interview experts
- Compile popular questions and give answers
- Permissible thefts
This is legal so far as you keep the authors' resource boxes intact. Remember to insert a link to your site as you introduce the subject matter, turn it into PDF and sell.
- Record other people seminar and reuse
- Set up webinars and teleseminars
The free ones are Google hangout, zoom, bigbluebutton, join.me, meeting burner, Mikogo, Zoho meeting, webhurdle.
Any meeting and GoToMeeting are paid service, but they also have free trials for new clients.
- Screen capture your skills using your computer
There is a free tool you can use for this: screencast-o-matic
- Adapt a successful eBook into another language
This is called Transcription service.
3.10.0 The Act and the Art of Creating Your Own Product
3.10.1 Write out your product outline
Start with major topics that you would discuss in your eBook, then write out the bullet points under each topic. As you fill in simple explanations in between the major topics will later become the chapters, while the bullet points will become the sections and subsections of the book.
3.10.2 Write the eBook in Full
After the initial rough or manuscript as some may like to call it, go through the product again with the aim of crossing the tees and dotting the ais. Also, read the whole plot with the aim of ensuring Mechanical Accuracy and some Congruence in the points presented.
Some people may differ on this by saying that you should not aim at perfection, there is actually no perfect product in the market as the Internet world is always changing in a very fast rate.
But I am not advocating perfection here, but wish to clarify the fact that there is always a growing competition in the marketplace and most victims are poorly and unduly hurried products.
If you found it more convenience to start with the Audio format, you can also use this software to get both Audio and eBook copies delivered to you online at the same time at:
dragon speech recognition software
3.10.3 Turn it into PDF
From your Microsoft word (Microsoft Open Office), you can easily convert your eBook into a PDF format. PDF is a globally available software that is usable in all types of computers.
This is advisable to do as you will be sending your eBook to different people in different parts of the world. Different people in different environments are orientated to different software, so it is good to have your eBook in a generally acceptable format that satisfies these global markets.
Henceforth, think and see your business as a global venture.
3.10.4 Make Your eBook Beautiful
It is more than a common sense to note here that if you add an attractive eBook cover to your product, you will attract more sales than if you just sold it as an ordinary PDF.
Period.
If you don't know how to do this yourself, employ the services of experts online at ebookbaby, myecovermaker or even at Fiverr.
3.11 Write the Email Swipes
Email swipes will form part of your marketing materials.
See yourself now as a Vendor in one or more of the Affiliate Program sites like ClickBank or Affiliate network like Commission Junction.
Email swipes are follow up emails that you and your Affiliates will be using to follow up your prospects. It is known that most people won't buy from you until you have been in touch with them for about seven times. Go ahead and write them now.
3.12 Create and Set up the Sales letter
A Sales Letter is your secret sales machine and the untiring Salesman.
This is going to be the page that you are going to show to your prospects who sign-up in response to your ads. It gives in details the benefits of your product, why he should buy now, how much he should pay into which account.
Ensure that your sales letter is professionally written. A good blend of text and graphics is recommended.
But if you are scared, you can get a virtual assistant at Fiverr to handle this on your behalf.
3.13 Set up Everything and Get Ready For Sales
By now you must have set-up a self-hosted website for this product. There are FREE and reliable software as well as paid once for this depending on your budget.
Just upload everything - the email swipes, sales letter, all the graphics and relevant files onto the website.
Remember to test-run everything by yourself, as well as asking your friends or mentors to also help you test-run, before you begin to advertise your business to the public.
3.14 The Profits are in the Links
I want to end this chapter by emphasizing the fact that we are living in the LINK ECONOMY. In other words, the profits of this business flows through the links.
This means check all your links to ensure that they all work fine. Use affiliate link where appropriate, confirm your right to use free products sourced online to avoid legal issues; and most of all be sure the download link of your own product is working as intended.
That's the deal.
4.0 CONCLUSION
I just notice that I have gone so far, many pages, many sections and sub sections.
This is because, when you have your own product that is where the Internet Riches that you have been hearing of, actually comes from.
5.0 SUMMARY
I covered step by step details on how to create your own profitable product for the marketplace. But there are still other details that I have left out for the next chapter.
6.0 ASSIGNMENT
Go over this chapter again and again to get a good grasp of the process as I will be dealing with another aspect of this fast-track riches in the next chapter.
David Udofort has been doing Internet Business for over 10 years now. He wants to share his experience and possibly help you on your way to Online Business Success. That is why this course is offered for free. You can check on one of his blog here for useful online business resources: http://makemoneynowwithoutpayinganything.blogspot.com.ng/2016/03/no-cost-income-stream-ncis-good-and-bad.html
Article Source: https://EzineArticles.com/expert/David_Udofort/546753
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