How to Create Consistent Content for Instagram 2019 (Create ONE MONTH of content in ONE DAY!)

Making the Best Use of Content Curation

You have been reading about content curation on and off and you may have a sense of how it works and why it is important. Of course, that doesn't mean that you should abandon original content. Curated content should complement your original content and if you do it right, it will strengthen your brand.

Using content curation appropriately
As a business owner, you undoubtedly understand the importance and relevance of writing original content. However, you must also be aware that it is not always so easy to produce top-quality content that you write from scratch on a frequent, regular basis several times a week (if that is the schedule to which you are committed).

As a writer, you must understand that you can't simply snap your fingers and produce amazing original content. So, what do you do if you are struggling to come up with amazing original content? The reality is that whether you are struggling to come up with content or not, you still need to produce it. That is where using curated content comes into play. If you choose to use a combination of original and curated content, you can increase your output tremendously. However, it is very important to remember that whenever you use curated content, you must not only give attribution for that content but you must also add your own thoughts to the content at the end.

The line between appropriately using curated content and stealing it
Of course, it must have occurred to you at this point (already) that you must maintain a high standard of ethics when it comes to content curation. As long as you give the proper credit to the person who wrote the content that you are curating. You can take the parts of the content that you wish to curate and put a unique spin on it. You can also take the article in its entirety and offer commentary at the end. In some way, you need to insert your own thoughts into the concept of what you are presenting. There are certain rules that you should follow in order to ensure that your curated content was obtained in a proper manner.

• Mix up your sources: If you decide to practice content curation, it is important to make sure that you use information from a variety of sources. That is important for many reasons, including the fact that your content will always be interesting and fresh if you present a number of different sources.


• Write original titles for all of the content that you curate: It is acceptable to use content that other people have written but it is most appropriate for you to create your own title for what you are sharing considering that the content that you are presenting is a hybrid of the curated content and your commentary on that content. When you are writing the title of the article, make sure that you really do it well. You only have three seconds in which to capture the attention of your reader with the title.


• Choose the best possible content: When it comes to the content that you are sharing, you should set the bar extremely high. Of course, that would also apply to the standards that apply to your original content. If you don't make it compelling, nobody will want to read it. That is definitely the last thing that you need or want.


• Wrap your mind around the content that you are curating: It is critical that you have a good understanding of the content that you are presenting. The chances are great that if you don't understand it, your readers will not understand it either. It is important to remember that you are using that content to build relationships with your readers and if you don't understand that content that you are sharing, you will not have the opportunity to build those relationships.


• Be mindful of the time factor: When it comes to using curated content, it is important to be sensitive to the timing. Even if the content doesn't discuss a specific event or occasion, you should use it sooner rather than later.

Conclusion
It is important that you understand that there is absolutely nothing wrong with taking advantage of curated content, as long as you do it appropriately and ethically. By using curated content, you are opening up a world for your readers and giving them the advantage of new and interesting ideas to think about and to discuss. If you are unsure about how to appropriate curate content, you may wish to take a look at how other people do it. It will most likely give you some really helpful ideas about how to do it yourself.

Carolyn T. Cohn is the Chief Editor of CompuKol Communications. Mrs. Cohn has a wealth of experience in managing people and projects. She has run several editorial departments for various companies. Mrs. Cohn has 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, editing books, journal articles, abstracts, and promotional and educational materials. Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide range of companies. The principle that governs her work is that all words need to be edited.

Article Source: https://EzineArticles.com/expert/Carolyn_Cohn/610077

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

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Seven Reliable Ways of Making Content Marketing More Effective

1. Consistency

Marketing of content fails because people quit. Unlike mandatory reporting of quarterly earnings, key performance indicators, balanced scorecard and other metrics which validates or reflects a marketing technique that is already in place, the results of marketing of content in the form of conversions aren't instant and to expect that they would be is unrealistic. Organizations must have a futuristic outlook in this regard.

2. Hiring nothing but the best will do

The cliché "content is king," has undergone modification and has been replaced by the more meaningful expression, "quality content is king." In order to have quality content, obviously, quality writers are required. In recognition of the fact that the quality of a writer is increasingly the only benchmark for producing quality content, a content marketer soon became aware of the fact that content cannot be mass-produced.

Guidelines for quality content

The aspects of premium quality content are

Depth - In-depth analysis of any issue in an article would successfully be able to reach and convince the audience.

Length - The length of content would have a much greater possibility of conversion. Articles exceeding 1,000 words would be more than likely to appear in the SERP which would prompt users to engage with the content.

Variety - Content that is varied in the sense that images, infographics, embedded tweets, Facebook posts, and videos are included is considered to be quality content.

Readable - Whether the content is reliable, authoritative and is successful, depends on the experience of the user which is a vital factor. Moreover, if the content is readable on a mobile device and the formatting, style, and layout are appealing or has a positive effect or impact on the reader then the experience of the reader would obviously be far better.

An innovative content strategy is key.

3. Every strategy or campaign ought to be traced back to three essentials

Beyond simply publishing content, the content ought to be rich in data for fruitful marketing of the content. For the content to really have an effect there has to be a positive impact on the revenue bottom-line. The efforts towards marketing of content ought to enhance sales, save costs and satisfy customers thereby retaining them. If it fails to achieve any of these, then the entire strategy should be analyzed since obviously, the impact of the content is lacking.

4. The best brands of the world ought to be imitated

Innovation is the key in order to be incredibly benefited from innovative content by observing a few of the global brands that are the best and the biggest. These brands have been successful as they do in-depth, thorough, and authoritative analysis of content, publish syndicated content, humorous content, lifestyle-marketing methods, infographics, the content generated by the user and socially promoting long pieces of content.

The do's for a results-oriented content marketing strategy

5. Tell a tale

The biggest brands in the world aren't naturally the best brands. The budgets of big brands are often huge and therefore there aren't any budget constraints for the mass production of content. However, small brands are far more creative and innovative in terms of implementing an optimal strategy for content marketing.

Brands have been attempting to innovate and in the process have lost sight of the very purpose of innovation. At the time of occurrence of a major event, marketing is often crass with a motive to capitalize on the event. Innovation without any purpose isn't commendable. Customers' voices ought to be heard so as to understand what their requirements are and accordingly cater to their requirements. The focus, in other words, ought to be to render value, to get value.

6. To do the best should be the focus

Publishing quality content where the response is the best should be the objective. Other content publishing platforms and there are thousands of them could be ignored even though it may be possible. With adequate resources, it may be possible managing as many social accounts as possible, publish blogs, comment on forums, and manage profiles.

However, if there is mismanagement of the social accounts, blogs, forums, profiles and so on then it would be prudent to cease. Perhaps, by concentrating on one or two platforms where there is optimal engagement with the content are the target platforms for publishing content.

7. Overdoing content marketing does not yield desired results

The typical objective and strategy could be:

• sales growth
• increased revenue
• an increase in the number of new users signing up
• more likes on Facebook
• obtain more email addresses
• an increase in the number of trial users
• an increase in newsletter subscriptions

A list, however, is of no use as the items on the list aren't in any order of priority in terms of a single goal of content marketing. Once the goal is identified it ought to be achievable, measurable, simple, inexpensive and without having to spend a lot of time. Repetition isn't necessarily effective. Rather, a strategic thought process that has an impact, is far more effective.

Article Source: https://EzineArticles.com/expert/Avik_Chakravorty/1867179

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

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Do yourself a favor & LEARN MORE about the Conquer Your Content System  & Content Marketing Starter-Kit 

How to Write a Perfect Blog Post in One Hour

How To Create Content Fast - 7 Content Marketing Strategy Tips

Content Marketing - Make Sure You Avoid These 11 Mistakes

In the near-limitless universe of the Internet, the art of marketing content can be a tricky one. You've got to know your target audience and what they want, and always be one step ahead of the competition. Add to that the constantly emerging new channels for your content, and you have quite a challenging task ahead of you.

However, before you jump into this war of words, here are 11 pitfalls to watch out for:

1. Not doing your groundwork

You can't construct a skyscraper without laying the foundation. What is the purpose of your content? Who are you targeting it to? Is it in line with your brand personality? If you don't brainstorm on these questions and build a concrete plan, you might fail before you even start. It also helps to double-check your content and see what you can do differently from the competition.

2. Not having a clear take-away

Humorous fluff pieces are fun to read on the Internet, but don't let their popularity sway you. Good content needs a solid take-away - a message previously unavailable to your readers. Give them something new through your content, and they'll be hooked on to your every word.

3. Not having a Call-To-Action

An ending paragraph is strong, but a Call-To-Action (CTA) is stronger. Every piece of content needs to arouse something in the reader by the end - be it curiosity, happiness, or even fear. Give your reader an action to perform after they have read your content - it could be liking, sharing, commenting, or accessing your hotline or website to know more about your product. Whatever you do, just don't leave the reader hanging at the end of your piece.

4. Choosing quantity over quality (or vice versa)

Content marketers today still grapple with this question - produce more content faster, or deliver comprehensive content less frequently? In our experience, a healthy mix of the two is the best long-term strategy for content marketing. Don't be pressured by the speed and frequency of new posts on the Internet; just produce the best and most timely content that your marketing plan allows.

5. Not optimizing your content (SEO)

Do you want your content to be the first thing netizens see in a quick Google search? Then don't let search engine optimization (SEO) be an afterthought in your content marketing plan. Come up with some strong keywords, and strategically sprinkle them throughout your content. Do this right, and watch your content shoot straight up the search results list.

6. Writing long paragraphs

Let's face it - the online reader's attention span has taken a nose-dive in recent years. Long paragraphs are a chore to read through. On the other hand, breaking up your content into shorter paragraphs or bullet points boosts the readability of your piece. Each paragraph and point also acts like a place-holder in the readers' minds, which they can refer to at any time.

7. No internal or external links

Don't you want a visitor to your website to stay and know more about your product? Internal links to older content are a good way to ensure audience retention, greater interest in your brand, and better optimization for search engines. External links to related topics also add ranking power to your content since Google's search spiders read them as 'third-party votes' for your piece.

8. Not using relevant images

Your post's featured image is the first thing a viewer will see on social media. Relevant images and infographics make people want to read your blogs. After all, no one likes to read a continuous stream of text. Content is getting more and more visual by the day to keep readers hooked, and you should follow suit.

9. Overly promotional content

The online audience wants entertaining and engaging content, and also doesn't want to be marketed to all the time. You aren't going to achieve the latter by producing overtly promotional content, with words such as 'buy', 'sell', 'exchange' at the forefront. Creative, engaging content with out-of-the-box visuals is today's gold standard in marketing.

10. Distributing content haphazardly

Simply sharing your content on every social media platform out there might sound like a good idea at first. However, unless you share it on the right platforms frequented by your target audience, all your efforts might go in vain. Base the online distribution of your content on the social media habits of your audience, as well as the nature of your product.

11. Ignoring content metrics

Content marketing is not an open-and-shut case; there's always more to learn from your existing work. To simplify, there are four metrics by which you can analyze the success or failure of your content so far - consumption, sharing, leads generated, and sales and revenue. You can then tweak your future content or strategy depending on these results.

Marketing your brand through online content needn't be rocket science - if you do your homework right, Work with a communications agency that can get your brand the attention it deserves!

Do you know of any other content marketing gaffes? If so, leave a comment,

Article Source: https://EzineArticles.com/expert/Mahendra_Samy/2415792

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We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

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Everything You Need To Know About Content Writing And Marketing

If your business and brand have any sort of internet presence, you must know that one of the most important things your audience is looking for is content. Not just any content but relevant, good quality content. As you might have heard, "content is king". In the current state of the interconnected world, this is not an exaggeration at all.

The importance of good content is apparent if you take a look at any good website. Along with efficient website design, visual treats and easy navigation, it is the content that holds the entire website together. Without this, the website would be incomplete and would attract significantly lower attention even if the other factors are present. If you don't want your website looking bland and all your hard work to be wasted, invest in a good content developing and marketing strategy.

If you want to make your content better, hiring a professional content writing company is a great idea. They will not only develop relevant and good quality content for you but also make sure that it is marketed in such a way that it catches the attention of your target audience. There are many ways in which content marketing can help your business and enhance your online presence.

Benefits and Importance of Good Content

• Conveying Your Message: Good content helps to convey your voice and ideas to your target audience. When presented interestingly, this can attract the attention of potential customers and make them more interested in your brand. Content is one of the most trustworthy ways of communicating with your audience.
• Benefits of Search Engine Optimisation: Although it is not exactly known how search engines "crawl" websites and award a rank, it has been found that good quality content is an important factor. Hence, content can help your site get higher listings.
• Higher Visitor to Customer Conversions: One of the most important goals of any website is to turn visitors into customers. Content marketing can help this a great deal by convincing visitors to make a purchase. This is possible through cleverly written content.

How is Content Marketing Carried Out?

Although the exact details of content marketing ideas depend on the business in question, there are some features common to all. The various stages of an ideal content marketing plan have been discussed below:

Who are you marketing to? This is one of the most important questions that you must ask at the beginning of developing a marketing plan. Knowing your audience is crucial since this will affect the marketing techniques that you use. Some of the most important things that you must discuss with your content marketing team are who your current customers are, who you are expecting to attract and who your potential future customers are supposed to be. This can be done by carrying out studies, interviews, data analysis, etc.

Develop a long-term plan. Once you start paying attention to your content, it is important to have a clear idea of how the marketing plan will progress over time. A professional content marketing team can help you break down the strategy into easy to manage stages, each of which works with the next. The content is tailored to fit each stage.

Create quality content that is relevant to your target audience. Once you have the entire content marketing strategy planned out, it is time for execution. This is one of the most crucial stages as it determines how effective the planning was. There are two important things that you must remember when content is being created. The content must be relevant and of high quality and it must be posted frequently. A professional digital marketing company will help you strike the right balance. You will also need to promote your content on social media and other websites to get as much attention as you can.

Nhance Digital is the number one digital marketing company as well as a Content Writing Company based in the UK. We offer complete marketing solutions and also have skilled teams working on individual content marketing, social media marketing, reputation management, SEO Content Writing, and website design. Talk to our experts and tell us what you need! We promise to deliver innovative marketing solutions!

Article Source: https://EzineArticles.com/expert/Chris_Walker/2440560

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

Gain clarity on your target audience, a downloadable and editable 6-month content calendar as well as a guide on how to set up the PERFECT content strategy for each month! 

Do yourself a favor & LEARN MORE about the Conquer Your Content System  & Content Marketing Starter-Kit 

How to Create Consistent Content

ADVICE FOR CONTENT CREATORS (😱8 MISTAKES you NEED to AVOID!)

10 Content Marketing Trends Everyone Is Talking About

Every year seems to bring a new set of marketing trends, those "can't miss" opportunities that scream out for attention. If we were to hop on every trend, we'd certainly grow dizzy from exhaustion. Nevertheless, there are some trends that we'd be foolish not to recognize.

As we begin the last chapter of 2017, many companies are still working through the creation of a bona fide content marketing strategy. If that's you, here are some hints: Native advertising continues to be the gateway drug to success, and mobile continues to be the flavor of every month.

That said, Smart Insights reports that content marketing is THE single most important technique for driving incremental sales in 2017. In an industry that's all about experimentation, some key trends stand out.

Here are 10 content marketing trends that everyone is talking about.

1. Brands Will Continue to Invest in Original Content

Recently, it became public knowledge that tech giant Apple is planning to invest $1 billion in original content. Though some gossip states that Apple is making this move to take on Netflix, we believe there's more on Apple's mind than video streaming. As competition in this space heats up, brands need to stay relevant. Valuable, original programming can help companies grow an audience and keep current customers satisfied.

Google is also purchasing original content from media companies and brands to fill in content gaps, while Facebook is investing huge amounts of capital on the original video. Not to be outlined, online shopping giant Amazon will perhaps be the largest investor of all. Though the consequences remain to be seen, one thing is for sure: content marketing is taking the spotlight.

2. Transparency Will Reign King (or Queen)

Consumers are becoming increasingly desensitized. We want -- and often expect -- companies to be transparent, authentic, and dedicated to giving back. After all, is said and done, however, many consumers are reporting frustration with brand advertising, environmental claims, charitable contributions, and corporate support for various causes. Though such efforts have been successful for some brands, this type of promotion is increasingly being perceived as desperate or dishonest.

Moving forward, brands need to focus on transparency and disclosure to close this gap as much as possible. Enter: Influencer Marketing.

Yet, working with influencers can be sticky. The Federal Trade Commission continues to take measures to protect consumers from companies that aren't transparent enough, including work with influencers. Take what happened with Machinima. In 2015, the FTC slapped Machinima, a YouTube gaming network, with a warning for not disclosing paid endorsements to YouTube influencers.

And this is far from the only instance. A quick Google search shows that a lack of disclosure and transparency has caused trouble for many brands. To build (and maintain) the trust of your audience, the next phase of influencer marketing and branded content needs to ensure that every piece of content created is transparent.

3. Content Marketing Budgets Will Continue to Increase

Across the globe, companies are spending huge amounts of money on content marketing. What serves as great news for content marketers also presents challenges for businesses with limited staff. This is propelling the likelihood that companies turn to freelance writers and others who can produce content for a price.

4. Content Marketing Duties Continue to Overlap

Often, it's difficult to determine exactly who is in charge of content within a company. Roles and duties shift within marketing departments and even in other areas of the business. PR and communications may have separate content creators, social media managers, and other writers that are not integrated with the official content team, leaving no one really in charge. Such disarray can lead to a very disjointed content strategy.

5. Internet of Things Will Take Content Off-Screen

Customers are no longer limited to the screen in the way that they view content. Although different content formats have long been available, the IoT has made it, so content is interwoven into our lives in brand new ways. Consider how we currently interact with technology, such as Apple's Siri. When users speak, Siri responds with call-and-response content wherever and whenever they need it. Alexa, Amazon's voice service, is becoming a digital doorway to content as well.

Many organizations already use Alexa to share content with their audience beyond a laptop, tablet, or cell phone screen. For example, the American Heart Association uses Alexa to provide details about performing CPR, including step-by-step information on how to perform the process in an emergency situation. This content is further embellished with information about warning signs of a stroke and heart attack.

With IoT, most content is becoming digital. Beacon-based proximity marketing, sensors, device pairing, and other features usher in the opportunity for marketers to invest in endless types of content interaction. This type of highly targeted content can help you reach your audience in the right place and at the right time.

6. Pre-Recorded Video is So... Yesterday

It isn't exactly time to write the obituary for pre-recorded video, yet it is being overshadowed by live video. According to Buffer, 80 percent of marketing respondents to a 2016 survey want to create more video content, with 42 percent specifying live video as their preference.

While live video really exploded in 2017, we predict that it'll become even more mainstream in 2018. According to Facebook, users spend three times more time watching live videos than videos that are pre-recorded. More, they comment 10 times as often during live videos. A Livestream survey confirmed this, with 80 percent of respondents indicating a preference for live video over reading a blog post. This presents modern-day marketing specialists with a unique chance to hop on the live video bandwagon before competitors do.

7. Blurred Lines

If you look at how content has changed over the past decade, you'll notice that it has evolved outside of its original "container" of owned media. As social media expands, as well as the ways we interact with and engage audiences, the lines between owned, earned, and paid to begin to blur so that they're almost indiscernible from one another. Content can no longer be confined to these silos.

With the entire buyer's journey in mind, the content shifts to take on the form of all three approaches. This underscores the importance of each form working seamlessly together to support a company's growth strategy. That means you must adjust your internal and external teams to handle content development, deployment, and promotion.

8. Strategic Documentation

Ask a marketing specialist about the effectiveness of content marketing, and chances are he or she will be able to pinpoint what makes the cogs turn effectively. That's because companies are becoming laser-focused on developing thoughtful content marketing strategies.

In 2015, only 32 percent of marketers had a documented content marketing strategy. The following year, this grew to 37 percent. This year, however, the number has ballooned to well over 40 percent. Our prediction for 2018, then, is that developing an effective, efficient strategy will be a job expectation.

To remain competitive in the upcoming year, what strategies will you include? You may want to consider more targeted content, expanded content, more efficient content creation, or other elements that will help you foster greater growth.

9. Interactive Visual Content

We all know that live video is engaging and responsive, yet there's another type of visual content that allows you to craft an entirely different experience for your audience.

Virtual reality.

VR offers new opportunities for content marketing, as well as customer engagement. Shopify, for instance, has taken this to heart and developed a VR app that allows online shoppers to customize clothing from the comfort of home.

International Data Corporation reports that, based on sales and forecast models, revenue for augmented reality will grow from just over $5 billion in 2016 to more than $160 billion by 2020. Revenue forecasts from Digi-Capital are equally optimistic, reporting an estimated growth to $108 billion by 2021.

While the prospect of virtual reality may seem daunting, it will likely be worthwhile for anyone willing to give it a go. Forbes Global shows that up to 30 percent of consumer-facing brands will experiment with virtual reality marketing by the end of this year.

Keep in mind that it isn't solely for consumer advertising and marketing, however. Consider what the Golden State Warriors did when they wanted to recruit Kevin Durant to the team roster. Using content marketing in VR, they immersed him in the "Warrior's Experience," thereby placing him courtside at Oracle Arena as well as in the thick of talks with coach Steve Kerr in the locker room.

10. Distribution, Distribution, Distribution

While most marketers recognize how instrumental content is for companies now, what still remains uncertain is the means of which content is distributed. And though there are countless other blogs, newsletters, and email campaigns out there, the sure way you'll have your message heard above the rest is through optimum content distribution.

If you want the attention of the 2.789 billion active social media users, you need to adopt a strategic distribution plan. Smart brands are going to make investments in not only acquiring content but in distributing it strategically through multi-channel approaches as 2018 unrolls.

Think out of the box for profitable rewards.

Article Source: https://EzineArticles.com/expert/Sylvia_LeRahl/2476092

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

Gain clarity on your target audience, a downloadable and editable 6-month content calendar as well as a guide on how to set up the PERFECT content strategy for each month! 

Do yourself a favor & LEARN MORE about the Conquer Your Content System  & Content Marketing Starter-Kit 

3 Ways to Get More Traffic to Your Online Store

An Introduction to Marketing Your Store Online

No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be a challenge.

With so much competition out there - especially if you're competing against a big retailer - means you need to always be focusing on ways to get more traffic to your online store.

Here are 3 ways to grow your online store:

1. Create Compelling Content

Publishing content that is valuable to your consumers is an ideal way to attract people to your website. Potential customers are more willing to buy from a retailer who posts genuine blogs, reviews, and articles.

A study done by Gartner, a leading research and advisory company, found that 84% of millennials have used user-generated content to make a purchasing decision.

Plus, if you provide your readers with fresh content, they're more likely to return to your website and potentially buy from you more than once.

2. Focus on SEO

When creating organic content your readers will enjoy, it's essential to keep SEO in mind if you want to grow your online store. Organic traffic means visitors finding your website in a way that didn't require you paying for that traffic to find you.

For example, if you have written a book on relationship advice you want to promote, you could create articles containing keywords such as "relationship tips" and "love advice."

You also need to expand your SEO campaign to:

• Include keyword descriptions on product images

• Create a sitemap and submit it to search engines

• Write page titles and meta descriptions

You'll have to do your keyword research first, however, and work on targeting keywords with low competition that still get enough traffic to make your efforts worthwhile. This is where an SEO expert can really come in handy.

3. Use Google AdWords

Google AdWords is a pay-per-click advertising program that can really help you generate traffic and leads.

The cost per click varies, but even an entrepreneur on a limited budget can afford to pay for at least a small campaign.

For an Impressions Campaign, you only have pay for an ad when someone clicks on the ad, calls your business or views your video, so it's a cost-effective way to get more traffic.

There are a few ways to use Google AdWords:

• Show up in Google search results

• Promote banner ads in Gmail or websites

• Create a video ad for YouTube targeting your audience based on specific criteria

You'll have to be skilled enough to manage your campaigns, measure results and make changes, or else it won't help you grow your online store and could end up being very costly. If you're not sure, seek out a professional who can help you grow your online store through paid traffic.

Like most marketing strategies, getting traffic to your online store takes continuous effort. Your competitors are likely focusing on the same techniques you are, so stay ahead of the game by measuring your results and changing what doesn't work.

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

Gain clarity on your target audience, a downloadable and editable 6-month content calendar as well as a guide on how to set up the PERFECT content strategy for each month! 

Do yourself a favor & LEARN MORE about the Conquer Your Content System  & Content Marketing Starter-Kit 

Ecommerce Tips and Tricks Part 1 (Actionable!)

5 Ecommerce Optimization Tips to Improve Your Product Page Conversion Rates

The Top 7 Mistakes Newbies Make While Building Their Online Empires

The internet began in the 1980s and became mainstream by the 1990s when the likes of Yahoo!, Amazon, eBay, and Google jumpstarted their empires. By the middle of the 2000s when YouTube, Facebook, and Twitter opened their doors for the masses to jump in, the world had become a huge flattened global village. Today we are the citizens of the world. George Orwell's nineteen eighty-four, first written in 1949, is here but unlike the dire prediction of 1984, the internet has democratized communication and commerce and nothing can stop its onward march.

While it took many global brands hundreds of years to acquire the status MNC (Multi-National Corporation) the internet is producing globe-spanning companies and billionaires at a rate and speed never seen or heard in history. While before the internet boom, there was only one documented employee who later became a billionaire, in the person of the late Roberto Goizueta, the former Chairman & Chief Executive Officer of one of the global brands, the likes of Steve Ballmer, Tim Cook, and Meg Whitman, to mention three, became billionaires while directors and employees of Microsoft, Apple, and eBay respectively.

Needless saying the founders of the global e-commerce giants like Jeff Bezos, Larry Page, Sergey Brin, Jack Ma, Mark Zuckerberg, Jack Dorsey, to mention the topmost echelons are billionaires many times over. By 2018, Jeff Bezos had become not only the richest man in the world but the richest in all of modern history, with his net worth topping $104billion, barely 23 years after founding Amazon.

From publicly available information, the top 5% to 10% of employees in most of the global internet giants like Amazon, Google, Facebook, Ali Baba is multiple millionaires. The internet, of course, has also aided other global giants like Berkshire Hathaway, Apple, Microsoft, HP, and GE, to explode further also making a bigger percentage of their employee's millionaires like never before.

While you needed millions in capital and thousands of employees pre-internet to scale your business operations to make it to the big league, today you can become a millionaire with just your laptop and internet connectivity. Indeed, today the extent and how fast you can grow to millionaire status is limited only by your imagination.

To show how imagination triumphs online, let's take the founder of CD Baby, Derek Sivers, as an extreme example. An introvert, looking for a cure he joined a circus and became a clown; perfected his guitar playing skills; started producing songs; and became a musician and an artist. Long story short, he produced a music CD, which shops around his neighborhood would not stock. To solve his problem, he set up a website, CD Baby, in 1998 and started selling his music there and also invited other musicians to join. Just ten years later, he sold CD Baby for $22million in 2008.

Expectedly Americans, people from Western Europe, Australia, New Zealand, and Israel dominate the internet but anybody from any part of the globe can jump in. As someone who has studied the internet phenomenon for a while, these are the top seven mistakes that newbies to the internet make from my own opinion. Read and learn how to zigzag your way to internet success.

1. Hanging out solely with the internet 'gurus': Beware of gurus. They are in a class of their own. While the majority of them have made a further fortune online, the majority of the more familiar names made theirs before the advent of the internet. Why follow the gurus when you're not in the same league with them? It's like learning to run 100 meters dash and heading to the Olympic to compete with the likes of Usain Bolt, Florence Griffith-Joyner and Magic "Bullet" Johnson, and the like. You'll only end up in frustration. The solution, look for someone who is three to five steps ahead of you and learn from her.

2. Trying to do many things at the same time: Doing this is going to be your fastest road to failure because you're going to be a jack of all trades and master of none. Do you want to set up e-commerce, a market place, membership website, or do you want to learn HTML, how to code, develop software, or do you want to learn search engine optimization, develop e-products, or apps? Decide and focus single-mindedly until you prevail in one area before you jump to another.

3. Not putting in enough effort: It's easy to be misled into thinking that making millions is a walk through the park and anybody can do it. Thanks to motivational speakers, you're made to believe anything you can visualize and believe in, you can achieve. Beware, if it were that easy, we'd all be millionaires. True, it's easier to succeed online than offline because of the ease with which you can scale, however, you still need to burn the proverbial midnight oil, put in the hours, toil and sweat, but insufficient capital investment and learning before you start seeing the needle moving in your favor.

4. Lacking Skills or relying on shallow skills: When people read books and watch YouTube videos with headlines such as, How I Made My First $1million Online, How I Sold 1million eBooks Online and Set It All Up And Go Have Fun And See The Millions Roll-In, they take in what they hear hook, nail, and sinker." Again if it were that easy everybody would be a millionaire. As Tony Robbins consistently says, "It's not what you know it's what you consistently do" that matters. Though thousands are making it online, the technology for spectacular success is quite formidable and beyond the grasp of the majority of people. So be prepared to learn new skills like making videos, writing copies, scripting, podcasting, webcasting, doing webinars and so on. Though you can outsource things that are beyond you, you still need to know who you can outsource to and even what to outsource.

5. Not developing online assets early enough: Online assets such as websites, blogs, YouTube channels, vlogs, e-products, to mention a few, enable you to scale fast and monetize early. The mistake most newbies do is to wait until they are perfect. You don't need to be perfect to get your first website up and running. Sometimes newbies think the website is about beauty. It's not. It's about functionality. Though aesthetics has its place, what is paramount is functionality. Can people interact easily with you and your website or blog? Without online assets it's difficult for people to know you, meet you and enter into dialogue with you. So tomorrow get someone to design a website for you. If you have nothing to put there, just put your picture and say hello, my name is Internet Newbie. You may say I'm on Facebook; just know they serve different purposes.

6. Not Getting A Coach Early Enough: Derek Bok, the former president of Harvard, has the following quote attributed to him, "If you think education is expensive, try ignorance." The biggest mistake you will make while trying to carve out a piece of the internet cake for yourself is to go it alone. You can, but beware, you may spend years trying to figure things out what to do while what you already knew or was in vogue is already obsolete. Sure, you can learn literally anything through Google and YouTube, smart newbies get coaches and mentors to show them the way around the web. Some newbies think they cannot afford a coach or coaches because they erroneously believe coaches are for elite tennis players like Serena Williams, elite boxers like Floyd Mayweather, and elite golfers like Tiger Woods. Nothing can be further from the truth. Anybody can afford a coach. It all depends on where you're looking. Go out and look for a coach and you would have surmounted all the other mistakes in one fell swoop.

7. Lacking Mental Toughness: This is the toughness mistake to overcome. Newbies who lack mental toughness get easily discouraged and give up too soon. If you've not read the book, Acres of Diamond, borrow a copy from your local library and devour. Mental toughness means believing in your vision, mission, and goal. It's noteworthy to say that Amazon lost money for 58 quarters (about 14 years) before it became stupendously profitable. If you lack all the other ingredients but develop mental toughness, you will prevail.

I have arranged these mistakes in the order, with the ones easy to discontinue or discard at the top and the more difficult ones at the bottom. Mindset cuts across all the other mistakes. Take care of your mindset and your mindset will take care of the other mistakes. Do not just believe in your vision, start doing, start implementing, start executing, start getting your hands dirty! You don't' need more knowledge. What you need is the full belief in yourself, believe in what you already know, and an effective coach to show you the tweaks, bends and turns of the internet and before long you would have carved out a piece of the internet cake for yourself and loved ones.

Article Source: https://EzineArticles.com/expert/Paul_Uduk/1194732

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

Gain clarity on your target audience, a downloadable and editable 6-month content calendar as well as a guide on how to set up the PERFECT content strategy for each month! 

Do yourself a favor & LEARN MORE about the Conquer Your Content System  & Content Marketing Starter-Kit 

7 Easy Ways to Increase Online Sales

How to Improve Your Website's Buying Process

From small businesses to huge corporations, increasing profits is the #1 goal.

As a business owner, it's your main purpose and what you focus the bulk of your energy on. However, it can be a challenge-especially when you're so close to your brand-to see what's missing and to make the necessary changes.

Fortunately, there's no shortage of ways you can improve your buying process and see results in the near future.

Whether you run a product- or service-based business, here are 7 ways to increase online sales:

1. Have a user-friendly website that looks good.

This might seem obvious, but you'd be surprised how many small business owners neglect their online presence, even if they don't have a brick and mortar store.

They get so focused on selling they forget about the user experience. As a result, visitors get frustrated they can't find what they're looking for, wrestle with glitchy pages and outdated content and go elsewhere.

Remember, many people are also going to be browsing and/or buying from their phones, so optimize accordingly.

2. Tell nothing but the truth.

Don't exaggerate what your product can do or oversell your services. This will only hurt your reputation in the long run and keep you from gaining your customers' and followers' loyalty.

You might make initial profits, but people won't return, will leave negative reviews and will tell family and friends.

Of course, you want to market effectively, but don't claim your coaching services will absolutely lead to a six-figure income or your skincare products will make anyone look 20 years younger.

Be honest and transparent while sharing the benefits of whatever you're selling.

3. Spend time on SEO.

You want your business to be found in Google, but that's not going to happen unless you research your competitors, choose the right keywords (including longtail keywords) and properly optimize your website.

For example, a wedding planner will face stiff competition when creating campaigns around "wedding planning in Vancouver".

He or she could create targeted, longtail content around keywords related to wedding planning, such as fall flower arrangements, unique cupcakes, elegant Bohemian wedding décor, his and her cocktails and so on-anything to drive traffic to the site while standing out from the competition.

4. Create a sense of urgency.

If users land on your site only to see an offer from a year ago is still front and center, it's disappointing and makes people wonder how much energy you put into your business or if you're still in business at all.

If you want to improve your buying process, it's essential to help customers understand the value of what you're providing, whether it's a limited-time offer or a seasonal sale.

5. Understand that content is king.

We've been hearing this for a long time, and it's still so relevant! Search engines reward fresh and useful content. Here are some characteristics of a user-friendly website:

• Detailed, unique product descriptions

• Blog articles about interesting topics related to your product or service

• A FAQ page where you answer all your customers' questions

6. Monitor and respond to reviews.

Nearly 95% of shoppers read online reviews before making a purchase, according to the Spiegel Research Center, 2017. I recently talked about the importance of online reviews in How to Deal with Negative Reviews Without Harming Your Business.

From Google My Business to Yelp, you have the opportunity to share your information and get customer feedback, whether it's negative or positive.

7. Be super social.

You NEED a social media presence, and the time has come to focus on content marketing storytelling. Not only do users check out online reviews and how responsive you are, but they also look to see what you're promoting and how often you're active.

You should have strategies the major platforms you know your target market is using including Facebook, Twitter, LinkedIn, and Instagram.

Don't neglect your audience and they won't neglect you! It's worth it to put the energy into strategizing now for great results.

No matter what your brand is, boosting your online sales, brand awareness and loyalty can be a big challenge.

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

Gain clarity on your target audience, a downloadable and editable 6-month content calendar as well as a guide on how to set up the PERFECT content strategy for each month! 

Do yourself a favor & LEARN MORE about the Conquer Your Content System  & Content Marketing Starter-Kit