Wednesday, July 31, 2019
Myths and Truths About Marketing to Millennials
We can define millennials as those born from 1982 to 2000, with some people extending the time frame to 2004. The upper part of this generation is sometimes referred to as Generation Y. The younger end of the group is now coming of age, meaning they will start to flex their spending muscles.
Do They Really Kill Off Industries?
Millennials have been blamed for killing off a variety of industries, including the record industry and movie theaters. But the truth is, they buy large numbers of MP3s and DVDs. They also stream considerable numbers of programs. Technology can often significantly change industries. Millennials aren't destroying anything; they are just making the most of new tech.
How Tech Savvy Are They?
They are more tech savvy than previous generations, but not as much as the younger generation, Gen Z. Millennials are the last of the non-native users of tech who grew up in a world where computers weren't everywhere, and smartphones such as the iPhone and gadgets like the iPod, iPad and Kindle eBook readers and software were non-existent.
Millennials don't usually live on their mobile phones, so you can still market to them effectively via their desktop computer. They also use traditional social sites such as Facebook and Twitter.
Do They Really Pay Attention to Digital Advertising?
According to the US Postal Service, Millennials also pay attention to print ads, and in particular direct mail. They have not destroyed the magazine industry; they want a paper magazine and a digital one. But they are tending to be much more savvy than older generations about which ads they pay attention to. As a result, you need to be honest in all your marketing efforts. Cut the hype and get to the facts.
Are They a New Generation of Carefree Hippies?
This is not true either. It's true that they are putting off buying homes, getting married, and having children until later in life as compared with previous generations, but this doesn't mean they have zero interest in these things. Attending college and grad school, student loan repayment burdens, and the fact that they witnessed the worst economic downturn since the Great Depression means that they are more prudent about debt, and careful about staying out of debt.
The job market can also be tricky for new grads. Focus your campaigns on the great value your products and services offer, and how they can help them save money, or make more money.
They Are Not All Interested in Charitable Causes
Like the younger Generation Z, some Millennials appreciate companies like Toms Shoes, which donates a pair of shoes every time they sell well. But on the whole, they will see this as a gimmick unless your products and services really stand up well to scrutiny - that is, comparable to similar items on the market. They are willing to buy hybrid cars and green cleaners, but only if they are affordable and work as well as non-ecologically sound products.
We all occasionally make mistakes in marketing our business. We wouldn't be human if we didn't. It's all part of the learning process. Although mistakes are going to happen, you can avoid a number of common business mistakes. Download my free checklist, The 10 Most Common Business Mistakes at https://jonallo.com/mistakes
Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948
Tuesday, July 30, 2019
Marketing With Logic and Emotion
A couple days ago our refrigerator conked out.
A repairman showed up today to take a look. The verdict? We'd need a new freezer coil. The cost was close to $1,000 and would take almost a week to get the parts.
A new refrigerator was about $2K. And that's the option I chose. It will arrive tomorrow.
Logically, I could have saved more than $1K if I'd chosen to get it fixed.
But emotionally, I didn't want to be without a fridge for a week, perhaps longer. The discomfort of that was worth avoiding even if it meant paying $1,000 more.
All buying decisions are emotional, not logical.
When a client decides to work with you, they may justify it logically, but ultimately, they chose to get your help because of how they feel about you and their situation.
They will choose the option that feels the best to them.
In most cases, people buy your professional services because something isn't working for them.
And that decision is always emotional.
And they also want things to work better for them or their companies.
And that decision is emotional as well.
Since marketing is 100% communication, your first job is to remind your prospective clients of the problems, issues and challenges they are experiencing.
And your second job is to inform them how much better things will be after you help them by using your professional services.
Nevertheless, this emotional content needs to be presented in a logical, understandable way.
That's why the third law of attracting clients says you must balance logic and emotion in your marketing.
This is the art of marketing.
Learning how to communicate this way can be tricky, but I like to break it down into these 6 logical steps:
1. Write a list of all the problems, issues and challenges your prospective clients are facing.
2. Write a list of how things could be if their problems, issues and challenges were resolved (the mirror image of #1).
3. Prove to them that you have the experience and know-how to help them achieve #2.
4. Write a list of all the other benefits and advantage they'll gain if they hire you to help them.
5. Explain what you'll actually do and what it will look like (but not in too much detail).
6. Let them know what they need to do to get started with you (including your fee).
Now, of course, this can be written or spoken in an infinite number of ways, but these steps are the building blocks of marketing communication that turns prospective clients into paying clients.
Cheers, Robert
Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.
Article Source: https://EzineArticles.com/expert/Robert_Middleton/374949
Monday, July 29, 2019
4 Reasons Why Digital Marketing Is Important for Small Businesses
83% of SMBs (small businesses) believe digital marketing (DM) is crucial for their businesses. Can you beat that? A simple "No". The modern world is increasingly driven by digital media. We are constantly hooked to the Internet for something or the other. Such a digitally-influenced space makes a digital presence more than compulsory for every business to reach the customers. Boosting sales figures is the prime goal for SMEs taking to DM today. Added to it, SMEs are also counting on online marketing for enhancing brand awareness, lead conversion, and improvement of website traffic.
The post below shares 4 significant benefits of digital marketing for small businesses.
Customers are online
80% of potential consumers take to online media for information. When we come across a new business or company, the immediate reflex is to search for digital marketing in the web world. Gone are the days when we used to visit a store physically or call it up to know about it. Thus, it's extremely crucial for a small business to have a strong presence online and digital marketing is the tool for it. Put simply, if your potential customer can't find you online, she will immediately go to your competitor.
To connect to the modern "smart" world
Mobile phones are no longer used for mere calling or texting. In fact, smartphones are one of the most important tools to browse the web world today. 91% American adults are in constant touch with their smartphones. When it comes to searching for a product or service, they will naturally prefer to make queries from their smartphone only. If your business is not present online, just imagine the huge chunk of potential leads you are going to lose!
More economical
Capital crisis is a major problem for most of the small businesses. And this is where digital marketing comes as a savior. Online marketing is any day cheaper compared to traditional marketing. In fact, some of the channels are even free of cost. For example, it costs you nothing to make your business page on social media and stay connected to your customers online.
Digital marketing also helps you to save money. There are many online marketing tools that are available for free like free website builder, free email marketing management tools and so on.
Better ROI
On one hand, DM helps you to reach your customers while keeping the costs low. On another hand, it helps you to save money for your business. The end result is better ROI for your business over time.
When are you going digital? If you need to learn digital marketing, probably can start with digital marketing course first.
Article Source: https://EzineArticles.com/expert/Calvyn_Lee/704543
Sunday, July 28, 2019
ChatBot Marketing With Aritificial Intelligence
ChatBot Digital Marketing which makes use of Artificial Intelligence technologies can be used a key component in any company's marketing strategy in terms of guiding customers through a marketing sales funnel. The marketing funnel that would be programmed into the AI ChatBot would be defined in relation to the products and services being offered into the market place from the company in question. Implementation of the particular social media digital marketing strategy may well be devised by a full service digital marketing agency.
When it comes to effective digital marketing strategy development and subsequent execution that requires marketing research, strategy formulation, content planning, linking strategy and the publication of the content in question. In addition to the above, careful posting on relevant content portals and blogs in necessary in order to expand the digital marketing footprint of the company as well as developing the equity of the brand.
The point being made is that publishing content on its own is not enough; there has to be a key focus on that of promoting the company and that of building the business's brand. If the company chooses to take care of the content marketing in house as opposed to making use of a digital marketing agency then all of the necessary software and keyword analysis tools will need to be purchased and subscribed to in order to be able to determine the correct direction that needs to be taken for maximum social media marketing effectiveness.
So bearing in mind that the content itself is not the main issue per se, we can turn our attention to the strategic use of how companies are using chatbots for marketing - the content will be created and published strategically on portals, blogs, websites and via social media channels then in turn users make their way to the company website where they interact with the artificial intelligence chatbots in order to implement the business' digital marketing strategies.
From the various social media marketing channels that may be used to publish related company content; along with the [say] the company blog and other authority blogs. Remembering that there will be associated links within each piece of content - in turn users are directed to the company website which will lead to the strategic AI chatbot with all of the associated calls to action coming into play.
The activation of the AI ChatBot and interaction with the customer and associated data that will be collected will in turn provide valuable marketing intelligence for the company in question. This could be in the form of questions asked by the ChatBot which carefully guides prospects through a defined marketing or customer support process.
Stephen C Campbell is a digital marketing consultant and trainer and has worked on developing marketing strategies with corporates, SMEs and entrepreneur startups. He heads Capid Houser which provides ChatBot Marketing Agency services to business operating in different market sectors.
Article Source: https://EzineArticles.com/expert/Stephen_C_Campbell/73866
Saturday, July 27, 2019
4 Reasons Why Digital Marketing Is Important for Small Businesses
83% of SMBs (small businesses) believe digital marketing (DM) is crucial for their businesses. Can you beat that? A simple "No". The modern world is increasingly driven by digital media. We are constantly hooked to the Internet for something or the other. Such a digitally-influenced space makes a digital presence more than compulsory for every business to reach the customers. Boosting sales figures is the prime goal for SMEs taking to DM today. Added to it, SMEs are also counting on online marketing for enhancing brand awareness, lead conversion, and improvement of website traffic.
The post below shares 4 significant benefits of digital marketing for small businesses.
Customers are online
80% of potential consumers take to online media for information. When we come across a new business or company, the immediate reflex is to search for digital marketing in the web world. Gone are the days when we used to visit a store physically or call it up to know about it. Thus, it's extremely crucial for a small business to have a strong presence online and digital marketing is the tool for it. Put simply, if your potential customer can't find you online, she will immediately go to your competitor.
To connect to the modern "smart" world
Mobile phones are no longer used for mere calling or texting. In fact, smartphones are one of the most important tools to browse the web world today. 91% American adults are in constant touch with their smartphones. When it comes to searching for a product or service, they will naturally prefer to make queries from their smartphone only. If your business is not present online, just imagine the huge chunk of potential leads you are going to lose!
More economical
Capital crisis is a major problem for most of the small businesses. And this is where digital marketing comes as a savior. Online marketing is any day cheaper compared to traditional marketing. In fact, some of the channels are even free of cost. For example, it costs you nothing to make your business page on social media and stay connected to your customers online.
Digital marketing also helps you to save money. There are many online marketing tools that are available for free like free website builder, free email marketing management tools and so on.
Better ROI
On one hand, DM helps you to reach your customers while keeping the costs low. On another hand, it helps you to save money for your business. The end result is better ROI for your business over time.
When are you going digital? If you need to learn digital marketing, probably can start with digital marketing course first.
Article Source: https://EzineArticles.com/expert/Calvyn_Lee/704543
Friday, July 26, 2019
Different Ways You Can Monetize Your Website
There are a number of methods being used to make money using the world-wide web. Often the approach that is presented seems quit simple. However this is not always the case. The various methods to make money online are actually more involved than initially made out to be.
The key to starting the process of making money online is to build your own website, such as a blog and monetize it. There are several ways you can do this. Keep in mind you will need you to get traffic to your website and provide content, which will keep the viewer engaged. The longer someone is reading the content on your website, the more likely they are going to click on the ads that appear on your site.
Of course one of the best ways to monetize your website is to place ads on it. There are many companies that want website owners to place ads on their websites to market their products. This is known as affiliate marketing. When the website owner joins the company as an affiliate they get a commission when somebody purchases a product through that website. The commissions will accumulate and be placed in the website owners bank account or a certified check will be sent through the mail.
There are many affiliate programs available. If you do a search of this you will see just how many that are available. Many of these pay high commissions and give great advice on how to monetize your website. They also will give you advice on how to increase traffic to your website. Increasing traffic to your website is one of the most important keys to making sales.
Another way to monetize your website involves placing ads on a search engine. This system uses the pay-per-click approach. Your advertisement is placed in the results of a search, based on a keyword. The owner of the website bids to use the keyword. If the owner wins the bid, an advertisement will appear in the search results which will direct the searcher to your website, if clicked on. Interestingly in some cases you will be allowed to craft your own ad. Of course each click that occurs will cost the website owner money. However the ad that directs potential customers to your website can make money. This is because the ad is often placed on the first page of a search based on the keyword being paid for. When using this type of monetization it is important to choose keywords that are cost effective and produce search results that potential customers will be interested in.
Making money online is possible. Creating a website with engaging content and monetizing it is key. However it will take some time and patience. You will have to follow a proven approach to achieve your goals. Remember nothing comes easy.
Best Regards.
Thursday, July 25, 2019
Digital Marketing And Its Importance
Undoubtedly, the new and smart strategies for the businesses are the need of the hour. The market is now full with small and large scales business, thus the biggest challenge that both the consumers and producers both have to face is the presence of different brands selling the same product. For example, if you go to a store for buying dark chocolate, you can easily find 6-7 brands selling the dark chocolate even at the same price. This is the level of competition, which producers are facing these days. Therefore, to make your product recognized by everyone it is important to standout your business presence in the online world with smart digital marketing tactics.
What is Digital Marketing?
Digital Marketing is a broad term that includes advertising, promoting, and strengthening the online presence of businesses through digital platforms. Some of the digital tactics that fall under the umbrella of 'Digital Marketing' are digital advertising, email marketing, content marketing, pay-per-click, online brochures, and more. Unlike other offline marketing efforts, digital marketing allows getting accurate results in real time. For example, if you put an advertisement in the newspaper, it is nearly impossible to estimate how many people flipped to that page and paid attention to that ad. While with digital marketing, you can easily measure your ROI of any aspect of your marketing efforts. According to Crux Creative Solutions Private Limited, one of the best online marketing agencies in Delhi NCR is here to explain why digital marketing has become so important.
Website Traffic: As discussed above, it is very difficult to understand how people are engaging with your brand through offline marketing. While online marketing helps you in identifying trends and patterns about how people are behaving with your brand. Hence, you can make better strategies in the future to attract more and more consumers to the website. Not only can this, with digital marketing you get the exact number of people who have viewed your website's homepage in real time by using digital analytics software. These stats help you in deciding which digital strategies to continue and which to stop using.
High Visibility on Search Engines: Search Engine Optimization is another powerful digital marketing strategy that offers a variety of benefits to the business owners. As discussed, there is tough competition between the brands in the market. When we search any service on the search engine, we get 100s of results. Naturally, we believe in the top five searches because they are the most reliable website links according to Google. Thus, by optimizing your website content through digital marketing strategies, you can reach to more online buyers.
Content Performance: Online marketing lets you estimate your content performance. Let us understand this with an example, imagine you have delivered pamphlets and posters to a different sector of societies. The problem is that you have no idea how many people opened those posters or threw it in the dustbins. Now imagine that you have that same poster on your website. You can exactly measure how many people clicked that poster, how many closed that poster and the details of those who clicked the poster. This not only informs how engaging is your content also generates leads for your website.
Digital marketers at CRUX, the renowned digital marketing agency in Gurgaon offers the best campaign plans with excellent planning, adaptable strategies, and precise execution to cater to the needs of clients. After Fujifilm, Sony, Quantum Naturals, Park Hospital, and many more, we would love to have you in our client's list. Our set of services includes creative designing, SEO development, web development, content marketing, and more.
CRUX is a online advertising agency in Gurgaon which provides digital solutions, giving its clients a wide range of possibilities and concepts via its strategy and consulting, Contact us for social media management, brand marketing, corporate video production, creative designing services, SEO, creation of digital content. For more info about us contact us at http://www.cruxcreativesolutions.com
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