10 Valuable Tips on Content Marketing Which Will Boost Sales on Shopify eCommerce Stores

It appears as though there's some type of frenzy or an uproar of some kind in regards to Content Marketing... It's a peculiar thing, as Content Marketing has always been the number 1, essential practice in SEO best practices. In fact - content is what launched the internet into becoming one of the most important inventions in modern-day technology.

Lee Odden of TopRank Marketing has said: "Content is the reason search began in the first place."

Before the Web/The Internet became ever so cluttered with the display of Ads and PPC - the content was the only thing that drove traffic onto websites.

Oddly, even since the boom in technology and in digital marketing - content still remains to have an immense impact on driving customers and sales to different websites. Rather than declining in its power - content has now become more essential and effective than ever before in digital marketing strategies.

Why Market Content for Shopify eCommerce Stores?

An exceptional piece of content that you create can live for all eternity on the internet. Unique and remarkable content will continue to drive traffic, leads, and sales for years! It will proceed to do its rounds on Social Media Networks and developing referrals and backlinks.

When you write totally amazing and awesome content, you are beginning to create a chain reaction of sorts. The more engaging and informative the content is - the heavier the response will be... and this is just one of the many reasons that Content Marketing for Shopify eCommerce Stores is vital!

You have to think of Content Marketing as some kind of money-making apparatus or as something that works without ever getting tired no matter what time of day it is... When you use Content Marketing properly for Shopify eCommerce Stores, your business will just continue to grow.

Below You Will Find a Variety of Killer Market Content Strategies Which Will Boost Traffic to Your Shopify eCommerce Store

1. Writing Bold Headlines. Always begin with the basics: great headlines. In search result pages - the headlines that you have created have a colossal impact. Utilize headlines to attract the attention of your users and potential customers.

2. Write Using Powerful Language/Words. Power words are words, which will convey emotions and appeal to different senses in a person. Words such as "killer, catastrophic, ballistic, explosive and/or "amazing, mind-blowing, extraordinary, miraculous, astonishing" and the likes seem to cause a reaction in people. We are sure, you've experienced this as well while reading powerful and truly moving content.

However, beware of using too many power words, as it can appear as ingenuine or even spammy. Find a balance and place power words in precise places - where the impact will be felt the most.

• Don't Be Afraid of Being Sexy. It's no secret that sex sells. It simply does... With that said, be sexy in applicable circumstances, but do not go overboard. You do not want to be inappropriate or offensive. Creating some sexy headlines will help you with traffic to your Shopify eCommerce Stores.
• Be Mysterious and Intriguing. Everyone enjoys a little mystery; a little intrigue... so, do not unleash all your info in your headlines. Provoke readers curiosities by taking advantage of the division between users' issues and the solutions that you can provide.
• Implode Expectations. Keep in mind that not many websites have received too much attention by following conventional methods. Think outside the box. Dare to be edgy and a little shocking. Un-filter yourself and your content. Write about things that your users do not expect. However, ALWAYS backup your information with concrete data and facts.

3. Acquire Information. We advise you to subscribe to websites, such as Copy Blogger, QuickSprout, Social Media Examiner and Content Marketing Institute. Take notice of the types of headlines, which are driving the most shares and Tweets. Don't be scared of being experimental. You'll learn from your mistakes.

4. Create Fruitful Content! Fertile, bountiful, informative, creative, abundant - these are all synonyms for extraordinary, Shopify eCommerce content. People really love to connect and engage with content, just as long as it appeals to their senses. If you know what truly appeals to your targeted audience, you will see that your content will begin to spread just like an epidemic. Use this guideline to create, genuine and fruitful Shopify eCommerce content.

5. Insure Content Goes Viral. How do you know if your content is viral-worthy? Well, if your content is worth its information, it will typically spread all on its own. Provide your targeted audience with reasons to connect and/or share your content with others. Is your content utterly awesome? Are you offering special deals?

Developing viral content is of utter importance, as it will compel your users to share your content. For Shopify eCommerce stores, it's sometimes a bit more challenging and for this reason, you need to make sure that your Shopify eCommerce blog page is one of the best in your line of business and/or industry.

6. Social Trends Newsjacking. We live in a world of hashtags and trending topics and hashtags and trends come and go on a daily basis. When you Newsjack, you are basically, taking advantage of trending topics on Social Media to optimize your eCommerce content. For example, if #NationalCatDay is trending on Twitter - think and/or find a way that you can tie up this trending hashtag with your business. You can even just Tweet about it on your business, Twitter account and users will take notice that your business is one that stays in the loop with all types of trending topics.

7. Create Longer Blog Posts/Content. Guys, it is a myth that users are lazy and do not want to read long copy. Sure, if the content is lame or uninformative and invaluable to users - naturally, they will bounce off. However, if you have killer content, with newsworthy and valuable information, your users will most definitely want to read all of your content.

Furthermore, search engines just adore long-form copy!

8. Create and Utilize Visual Content. It's been reported that Tweets that contain images have received approximately 89 percent more favorites and an approximate 150 percent more ReTweets in comparison to Tweets that do not contain any images.

Sure, you can curate the majority of images/pics that you share on Twitter and other Social Media Platforms, but it is strongly recommended that you dare to become a little creative with your smartphone and camera and experiment some for totally authentic images. You never know - you can even start something as huge as the Hot Pepper Challenge!

Arrange and Organize Content Marketing for Shopify eCommerce Stores

A large number of Shopify eCommerce stores/businesses have recently become aware of the importance of eCommerce, content marketing. But just a few have found the infrastructure that is needed to streamline continuous content on the vast array of digital marketing platforms and channels that are available.

No matter what kind of business you have, you should have access to the capabilities that will allow you to create, spread and monitor your content.

9. Develop a Calendar for Shopify eCommerce Content. For starters, you need a concrete, Shopify eCommerce content marketing strategy. Create a document which details: topics, short term goals, targeting data & segmentation. A calendar such as the one described is the best way to get started and ensure a successful eCommerce Content Marketing campaign for your Shopify eCommerce store.

As you become more familiarized with your targeted audience, you'll be more adept to prepare different content marketing strategies that are suitable for your users. Always make sure that any new strategy that you implement is to the highest of quality. Don't create content just for the sake of posting something...

10. Repurpose Content. "Kill two birds with one stone... " When writing content, keep this quote in mind, as it can be invaluable and extremely effective. When creating content - we often forget about some of the really great pieces of copy that have been published.

Make the time to go back to previous content that you have written and/or created and that you feel confident about and share it various times on the same platform, so that you may be able to reach people on different time zones or that have different online habits. Once you do this, tweak/repurpose your content, so that you are able to distribute these amazing pieces of content on different platforms.

For example, if you created an infographic some weeks ago and you are now developing a video for this week - check and see if you can incorporate your infographic from weeks ago into your new video. Remember, content isn't all about words!

Start applying these amazing and totally effective tips, which will boost sales to your Shopify eCommerce Store!

Article Source: https://EzineArticles.com/expert/Rosario_Berry/1668823

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

Gain clarity on your target audience, a downloadable and editable 6-month content calendar as well as a guide on how to set up the PERFECT content strategy for each month! 

Do yourself a favor & LEARN MORE about the Conquer Your Content System  & Content Marketing Starter-Kit 

99.9% Of eCommerce Products Will NEVER Sell Without this! | eCommerce Marketing Strategy

Mistakes New Youtubers Make & 15 Tips to Avoid Them

Engaging Content: The 9 Essential Elements of Engaging, Attention-Grabbing Content

With the ongoing proliferation of content in various forms around the web, it's becoming ever more essential to ensure the content you create engages the attention of your intended audience and stands out from the crowd.

It's helpful to think about and analyze your own experience.

What causes you to engage with a particular piece of content above others vying for your attention?

What is it that maintains that engagement? Or, conversely, what causes you to lose interest and click away?

What aspects of the content encourage you to share it with others?

If you're searching for something online, what encourages you to click through to one result above another?

As you know, there's a no shortage of competing content out there, all pleading for our time and attention.

To rise above the noise and ensure your own content engages your intended audience is no mean feat. But with a few key elements in mind, it's certainly achievable.

So what helps create such engaging content? What ensures a piece of content not only grabs your attention in the first place but holds it and makes an imprint on your mind?

Of course, we all have our own individual likes and dislikes, and so I surveyed a group of people interested in content marketing on just these questions. Based on the answers I received, the following list represents what may be considered to be the nine essential elements of engaging, attention-grabbing content.

Essential Element 1: An Attention-Grabbing Title

Whether your content is an article, a blog post, a video, audio recording, or whatever, the title plays an absolutely essential role. It needs to both ensure your content stands out from the crowd and appeals to your intended audience.

It should:

- Be specific: what exactly does the content offer?

- Be intriguing: how can you arouse the curiosity of those you are hoping to attract, so they're almost compelled to click through?

- Offer a solution: where there's a problem, there's a desire or need for a solution - how can your title tap into that?

Essential Element 2: Deliver On Its Promise

Have you ever clicked through on a piece of content only to find it doesn't provide what you thought it would?

It's essential to deliver on the promise of your title for the following key reasons:

- Once you've engaged someone's attention in the first place, you then need to maintain their attention in order for the content to ultimately benefit you. For example, you're looking for someone to visit your website, share the content with others, link up with you on social media, and so on, as well as generally raise the online profile of you and your business.

- If someone is clicking through to your content from Google, and then rapidly clicking back to the search engine results to click-through somewhere else, it tells Google something about how to rank your content. If your content is not delivering what their search users are looking for, its rank will deteriorate over time. On the other hand, if your content grabs their attention and holds it, it can only benefit the ranking of your content.

Essential Element 3: Meet A Need

Your content largely exists for one reason only - to grab the attention of potential prospects for your business.

Your content must, therefore, meet a need that the audience has in order to grab their attention and engage with them.

What are the needs of your marketplace? What problems are they facing? What questions frequently arise? What are they looking for assistance with or information about?

There are various ways to find out, such as direct feedback from existing customers and prospects, social media, forums, industry publications, and so on.

Essential Element 4: Authenticity

People like to connect with people like themselves. Show through your content that you are a real person just like them, with real thoughts, opinions, feelings, and ideas.

Sure, you'll turn some people away, but try to please everyone and you end up pleasing no-one. Instead, be authentic and open, and you'll attract an audience who will resonate strongly with you, engage effectively with your content, and be very responsive because of the connection you have with them. And a smaller but responsive audience is far more valuable than a larger but indifferent one.

Essential Element 5: Originality - Offer A Unique Perspective

If your content is simply a rehashed version of similar content elsewhere, it's not going to grab anyone's attention or stand out from the crowd.

Instead, offer them the benefit of your own unique knowledge and experience, and put your own unique stamp on your content.

Essential Element 6: Improve Lives

Okay, it's not quite in the same league as discovering a cure for cancer or eradicating poverty, but none-the-less your content should aim to improve the lives of your audience.

By helping others through your content, you make your content memorable for them. They will also remember you, and more readily connect with you, whether by signing up to your email list, connecting over social media, or looking out for your content in the future and referring you to others.

Essential Element 7: Thought-Provoking

By making your audience think, even if they don't always agree with you, you'll engage more easily with them, stick in their minds for longer and raise your profile. Don't be afraid to challenge your audience or go against the grain: controversy sells.

Essential Element 8: Flows Easily

Unless your content flows well, people will rapidly disengage and click away.

Take time to carefully review every piece of content, or have someone else go through it for you and highlight any sticking points or parts they don't understand. You'll be surprised what you can improve by leaving your content for a few days after creating it, and then carefully reviewing it.

Ensure you are using correct spelling and grammar. Basic spelling mistakes, typos and poor use of English reflect badly on you and gives a poor impression.

Use effective formattings, such as bullet points, and short paragraphs for easy online reading.

Ensure you use the language your intended audience will understand. Avoid the use of jargon that is only like to alienate those you are hoping to attract.

Essential Element 9: Engage Emotionally

Various studies have shown that emotions are key drivers for human activity. That includes choosing whether to engage with or disengage from your content, and whether or not to share your content with others. Often such decisions are entirely subconscious.

Content that becomes viral nearly always makes some key emotional connection with its audience.

Speed is also important and is one reason why images are so prolific on social media and generally have higher levels of viral activity than other types of content.

Try to engage emotionally with your audience within the first few seconds of them finding your content, and you'll both hold their attention for longer and increase the benefits your content delivers for your business.

Article Source: https://EzineArticles.com/expert/Steve_Shaw/4373

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

Gain clarity on your target audience, a downloadable and editable 6-month content calendar as well as a guide on how to set up the PERFECT content strategy for each month! 

Do yourself a favor & LEARN MORE about the Conquer Your Content System  & Content Marketing Starter-Kit 

Facebook Ads in 2020: My Latest, Greatest Secret Strategies!

Content Writing - The Basics

Even in today's world of booming internet marketing and e-business, most people do not have a clear idea of what is content writing. They simply sport an astonished look on their faces whenever they hear the term. To put it most simply, content writing is the art of writing for websites. The information that is the content that a website holds is equally, if not more, important than its design and presentation. More than the design, it is actually the content that attracts and holds the attention of the visitors or users of the website. Dull, below expectations and boring content adversely affect the business of the website concerned. Thus, in order to attract the optimum number of visitors, the content of a website should be informative, current and to the point. It should deliver on the promises it makes in the title.

Content writing for websites is a business or a profession that is providing scopes for exponential expansion, all over the world. A lot of firms and companies nowadays promise to offer superior quality content writing services. But the job is not in the least bit as easy as it sounds. Writing content for websites is an extremely tedious task because it requires the investment of a large chunk of the writer's time. Although the name may seem suggestive of a job that involves writing only, content writing, on the contrary, requires a significant bulk of extensive research that takes a considerable amount of time. The professionals in the field are of the opinion that it is a job involving 90% research work and only 10% writing.

During writing content for websites, the motive behind writing and the quality of the target readership should be borne in mind at all times. This makes it easier to decide on the style in which the content writing is to be done and also pick and choose the topics to be discussed in the article or the content of the website concerned.

A successful content writer is one who at all times tries to answer 3 very pertinent questions to the entire business of content writing.
1. Who makes up the targeted readership of the website?
2. Why would people want or need to read the content of the website?
3. What sort of need is the content or the website required to fulfill?

A content writer, who manages to answer these 3 questions best, wins half the battle and ensures success for his or her work even before he or she sets foot on the field. The writer can then write and modify his or her work in the most appropriate way so as to fulfill all the requirements and demands of the website concerned.

It is also to be kept in mind that content writing for websites is extremely different from writing for newspapers or blogs. It has its own rules and guidelines that need to be followed at all times. To put it in a few words, writing in a precise and to the point manner is the first and last word in successful content writing.

Article Source: https://EzineArticles.com/expert/Charles_Nocis/544742

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

Gain clarity on your target audience, a downloadable and editable 6-month content calendar as well as a guide on how to set up the PERFECT content strategy for each month! 

Do yourself a favor & LEARN MORE about the Conquer Your Content System  & Content Marketing Starter-Kit 

3 Social Media Trends YOU Need to Know for 2020

What Is Content Writing?

Content writing is getting popular day by day because most of the websites these days are looking for good content so that they can be uploaded on the Internet. Content writing is a skill and the person who is writing content must have a good command over the English language.

Content writing is getting proper recognition because the number of the user using the Internet is increasing day by day. Therefore websites require new content every day to attract more traffic to their website. Content writing is all about providing information on various topics on which different websites are made.

These days content writers are much in demand, especially by the many online websites. The new websites that are opening them always look for good content and the best way to get hold of content is from a content writer. People who have a great grip over the English language are actually thinking of taking up content writing as a profession because it really fetches a lot of profit.

Most of the search engines hire people for writing content for their website because they know that people rely a lot on the internet these days and whatever information they require they know they will surely get it on the internet.

• There are some methods that are followed while writing content. Some points must be kept in mind.
• The content should be very informative in nature so that people get a good idea from the content and must not provide any misconception regarding anything.
• There should not be any vulgar language, which people might find very obscene and must be able to attract people. The language should be as simple as possible.
• The content writer must keep one thing in mind that the content that he or she writes is for everyone and the majority of the people don't understand heavy words. Therefore the words must be simple and to the point.
• Paragraphs should be maintained. This gives a very clean look to the content and it is also very easy to read the content.

Content writing helps greatly in becoming more knowledgeable and it also increases the speed of the writing. Going by the number of users using the Internet these days, content writing has a long way to go.

The above-mentioned points should be maintained when writing content. It becomes easy for people to relate to the content. Content must be very informative and should have relevant points. Content writing can be taken as a good profession because not only for websites but it can also be supplied to some good magazines or newspapers.

So if you have a knack for writing and you are looking to earn some part-time money, then this job is surely suitable for you.

Article Source: https://EzineArticles.com/expert/Charles_Nocis/544742

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

Gain clarity on your target audience, a downloadable and editable 6-month content calendar as well as a guide on how to set up the PERFECT content strategy for each month! 

Do yourself a favor & LEARN MORE about the Conquer Your Content System  & Content Marketing Starter-Kit 

Create Content That Your Customers Want To Read

Content is the core of your online business. Whatever you sell online, you have to publish content on your website or blog in order to attract people's attention toward your business. You might agree that content is king, but it's more than that. Content is the heart and soul of your business. Moreover, it has a very important role to market your business to your audience.

However, you have to be aware that not all content will bring a positive response from your audience. In order for you to attract your audience's attention toward your business, you have to be able to create the content that they want to read, which means the content that meets their demand. Here are 5 simple tips to create content that your customers want to read:

1. Offer Solid Advice with a Twist

If your customers are following your business updates, you have to keep them engaged with you by consistently offering good and solid advice that they can trust. But, not only that, you should add a twist on your advice as well. What does it mean? People like learning from others, but if the process of learning is unpleasant to them, they'll easily get bored. So, if you are giving a piece of solid advice about something, and the way you give that advice bored your customers to death, then it won't effectively reach their mind. So, you will use a twist in explaining your ideas to your customers. You are going to do it in an interesting and entertaining way. Use humor and tell a story to make your advice sink in their minds.

2. Find Hot Shared Content in Your Market

Let's take a look at your niche market, and let's take a look at what your audience is doing. People are constantly sharing things on social media, and some of them become viral very quickly. If something goes viral, it means that people like it. If people like it, it means that if you can create content around that viral topic, people will be willing to read it. So, this is your strategy. You will find hot content that is being shared incessantly by your audience within your niche market. You will analyze those content and make them your basic ideas to write your own content. It's a simple way to come up with a big idea that will help you to attract more attention from your audience.

3. Make Them Love Your Product Even More

The essence of content marketing is to promote your business with your content. So, of course, you should be able to make people like your product even more with your content. Remember that once people buy your product and trust your business, they want to be kept feeling privileged with it. If you create content that will help your customers to get in touch with your business in a better way, you will be able to keep them buying from you. For instance, if you regularly create content that offers tips and advice related to how they can use your product more effectively, then they will keep coming to your website to learn more about your product.

4. Be Unique and Original With Your Ideas

If there is one piece of advice that you have to learn about content marketing, it is this: you should create your own uniqueness and originality with your content. Original and unique content will always be able to win your audience's heart. Moreover, unique and original content is the one that will dominate the search engine game, meaning that your content will have a higher chance to get high ranking in the search engine result page. So, it's important to keep your ideas unique and original. Write your content with your own unique style, and don't try to be someone else when you are writing your content. This is an important principle that many content marketers seem to ignore.

5. Make Your Content Presentation Visually Stunning

How you present your content will affect how your customers think about your content. It's simple. If your content presentation is visually stunning, then people will feel comfortable to read it. Thus, they will want to read more and more of your content. But, if your content presentation is boring and visually not appealing, then people will not be willing to continue reading, let alone visiting your website again later. So, give your extra effort to polish your content so that it will look visually stunning, such as by formatting it in a beautiful way, adding nice graphics, putting informative videos, and so on.

Those are some simple tips that you can apply to create content that your customers want to read. If you want people to read your content and trust your business more, those tips are important for you to follow and implement in your content marketing strategy.

Article Source: https://EzineArticles.com/expert/Anil_Valvi/1462359

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

Gain clarity on your target audience, a downloadable and editable 6-month content calendar as well as a guide on how to set up the PERFECT content strategy for each month! 

Do yourself a favor & LEARN MORE about the Conquer Your Content System  & Content Marketing Starter-Kit 

The 🔥 Hottest Digital Marketing Trends for 2020

There is No Luck. Only Good Marketing. | Franz Schrepf | TEDxAUCollege

Your Ultimate Guide to Content Creation

How to Write an Awesome Headline

A study finds that the more explicit a headline, the more the headline resonates.

Headlines are critical in content marketing it's worth the extra time and effort to think of something that will catch the eye of the reader and draw them in.

Headlines get attention and convey information in just a few words. Choose these words carefully because the headline is the foundation that our content is formed.

Your headline needs to have a specific benefit to the reader to grab their attention and make them want to see what more you have to say. First impressions are important and your headline needs to be compelling to draw people to read more of what you write.

Quick tips to construct a better headline.

Keep it short.

Cover the main idea.

Write the headline first.

Benefit the reader.

Add numbers.

Create how-to headlines.

Generate curiosity.

Adopt proceeding formats.

Use keywords.

Tell secrets.

Make headlines funny.

Ask a question.

Be controversial.

Captivate your audience.

Make a promise of value and keep it.

Use adjectives.

The Secret to Writing Original Quality Content

There is no reason to constantly regurgitate material. I'm sure people get tired of reading the same information written a thousand different ways. The answer to this fresh, superior content is research. There are thousands of places to get information at your fingertips.

Here is a list of some research resources:

Google search. This is a good place to start your research.

Journals. You will find high quality with this kind of research, although you may have to pay for some of them. Here is a list of free open access journals:

Databases. Look for open access journals they're free.

Google Scholar. Search information from abundant sources.

Write content suited for your audience. Material targeted toward their desires will let them know that you understand their needs and trust that you will also fulfill those needs.

Be transparent. Be real. People appreciate real especially in this day and age when fake seems to be on the rise.

Be emotional, laugh, cry, empower. Feelings connect your content with the reader on a deeper level, building positive connections. People love to share strong feelings with others and you want people to share your content.

Types of Content

Epic content. An example of epic content would be if someone went to your blog for the first time and loved it and kept coming back for more or when the only reason people go to your blog is because of the content, it's epic. Epic content consists of:

• Lists
• Answers a question.
• It's consistent.
• Expresses an opinion.
• Is known as the best.
• It contains call to action.
• Incorporates visuals.
• Has tips and tricks.
• Contains statistics and facts.
• Long content.
• Amazingly integrated.
• Has abundant utensils.

What to do to become an epic writer:

Read all the time.

When you're not reading; write.

Record all your good ideas.

Know everything about your niche.

Viral content. The content becomes viral because it shares and delivers swiftly.

What can we learn from viral victory:

Use visuals they are engaging and easy to understand.

Be interactive. The more interaction your readers have with your content boosts engagement and more people share it.

Inspire emotion. It doesn't matter whether the emotion is good or bad, but how strong the emotion is that will get people to react.

Make it personal. When people perceive you in a deeper way from the content they feel more at ease and bond with you.

Engage a sharing audience if you want more of a chance to go viral.

Support established opinions this will make people more like you're on their side.

Five precepts that go viral:

1. Social standing. People share because it benefits them socially.
2. Emotions. Strong emotions get shared. Antagonizing emotions (sadness) do not get shared.
3. Practicality. Executes action.
4. Stories. Stories include conflict and problem-solving. We expect triumph or disaster, not pointless events.
5. Going viral will make us and our brand noticed extensively. We will produce more white hat backlinking. Our community will grow and be more committed. We will gain abundant traffic.

Effective content. This is content that gets shared and attracts associates and potential customers.

Three things to do to generate highly effective content:

• Write something compelling.
• Write something engaging and easy to read.
• Make offers that get responses.

Key points of effective content:

• Educates. Gives the audience information they hunger for.
• Has a personality. It's a lot harder to be personal and touch readers with our content than it is to regenerate an old article. In the long run, you will have stronger foundations. If you take the time to be more personal.
• Has a sweeping headline. Favorable headlines get shares, links, and customers.
• Considers SEO. Effective content is targeted for people before SEO. Effective content identifies harmony where SEO and the human being meet.
• Puts the reader first. No matter the type of content we choose the first commandment in any business is to always put the customer first.

Dynamic content. Also referred to as "smart" or "adaptive" marketing. Dynamic content changes often and keeps the reader hooked. The dynamic online experience is more personalized making visitors more engaged.

Dynamic content to add to your site is:

• Forms
• Call to action
• Recommendations

Dynamic content is based on information provided in the past. It uses stored information to add content according to what the user has chosen in the past. A good example of dynamic content is Amazon's recommendations.

Some technologies involved with this:

• A database is the core of dynamic content managing.
• Web pages. A dynamic site has easy reading and navigation.
• Email. This system will be integrated with your database.
• Using a more personalized approach will make customers feel more complacent and stay on the site longer.

Benefits of database content:

Better profits. Improves efficiency leading to higher profits.

Raise associations. Making better connections.

Increase sales. Saves money by diminishing waste.

Timeless content. Write content that will still be important in the future. Do your homework and find quality original content to write about. People are getting tired of the same information rehashed repeatedly.

How to write timeless content:

• Go evergreen. Always ask yourself if your subject will still be effective in a few months. Choose topics that will stand the test of time.
• Focus on meaning. Feelings don't age. We will always have feelings. Add new ideas that will compel the reader while at the same time making yourself stand out from the crowd. Make your content meaningful.
• Keep your article up to date. Check on it periodically to make sure it's still timeless. New facts are evolving all the time.
• Remove dates. No one wants to read old articles. I pass on an old article if there's a newer one around.

What to avoid when writing timeless content:

• References to "today" or "tomorrow".
• Books.
• Magazines.
• Television.
• Blogs.
• Movies.
• Forums.
• Writing groups.
• Quotes.
• History.
• Travel.
• Religion.
• Dreams.
• Google.
• Newspapers.
• Bookmarking sites.
• Freelancing.

Story writing content. Telling a story draws readers in because it sparks their curiosity and interest. Every brand has a story. Share one that has impacted your life. Share what you've experienced on your journey. Talk about your successes and failures. The story can be about someone else that may have been an inspiration to you.

All of your content should be story writing content.

Six steps in story writing:

1. Start with a setting: This sets the groundwork for the story. You will create the mood. Your first sentence should immediately peak interest and curiosity. Say something like "Guess what" or "Did you know". Choose something in your life that made an impact. Write as though your audience is with you. Make your audience become part of your story.
2. Introduce the characters. Remember you are always one of your characters. You may choose to be the narrator just be sure to include yourself.
3. Build curiosity and suspense that keeps the audience interested. This is where you'll hook the reader.
4. Reach the climax. This is the most important part of story writing. This is the element of surprise that has kept the reader in suspense. The climax could be an opinion, experiment or research.
5. Soften the curiosity and suspense. Bring the audience down slowly with facts, data and reference links that verify your findings.
6. The ending has to be forceful and compelling. It has to initiate discussion or questions. You want the reader to feel that it's worth reading and want to share the story.

What to write stories about:

Why you love your work. Be passionate about yourself. Link this post to your website's biography. Use a meaningful image. It doesn't have to be about work it can be anything really.

How does your brand meet the needs of your audience better than other brands? Give examples.

Measure your product or service's success by using a how-to headline with numbers, such as "How Puppy Chow Sold 95% More Products Using consumer's dogs."

Ask a question like "What issue does your company refuse to address?" Do a search on your question and see where it ranks.

Get Inspired, Stay Inspired

Provide Answers. After you find the answers write a practical how-to guide as if you were talking to a friend. Use keyword tools and search question and answer sites to find questions people have about your industry. Use forums, Yahoo Answers, Quora, Topsy and groups to determine what people are unhappy about and provide a solution. Solutions will give you more authority and your audience will have more confidence in you.

How to use Google keyword search to find answers to what bothers consumers:

Log in and click on search for keyword and ad group ideas.

Type in an extensive search in your niche area under your Product or Service to get ideas.

This will show you problems people are having within your niche to be more specific click on keyword ideas.

Arrange them by average monthly searches.

Keywords that are about three words will tell the best story.

Keywords tools are full of ideas for finding content. Use key phrases like "online marketing mistakes" or "online marketing tips" and make an infographic.

Newsjacking. Take advantage of a good news story. Present the story so it somehow connects to you and take advantage of a popular and interesting news article.

Incorporate current affairs into your field. Write an article on a current affair about something people are searching for and merge it into a relevant area of your site. Use some of the tools I have listed to find a good topic. There is a lot to choose from.

Be controversial. Mix and match theory with disbelief and see what you come up with. Use a content generator and infuse contradictory terms to see what happens.

Writer's groups. The perfect place to improve writing skills. You will get to meet new people in the community. A great way to get inspiration is by listening to someone else's work.

Try Freewriting. Just write, write, write this will free you from inhibitions. Not long ago I did some freewriting on a blog I never use. What a mess it turned out to be although I haven't gone back and read through it. The next day I felt so light there was a heaviness that was gone. I really felt good after that.

Brainstorm ideas. Instead of focusing on everything as you did in Freewriting focus on ideas. There will probably be something interesting you can use to write about.

Success stories. These will promote positive things to generate for you. I usually read inspiring stories about dogs. They can be so moving and bring all that emotion to the surface.

Constructive Proof-Reading Tips

Concentration is essential. Eliminate distractions. Turn off the TV, cell phone and ignore the email.

Print it out. It's easier to see it on paper, read it over it and will be easier to find the mistakes.

Be attentive to homonyms. These are words that sound the same but are spelled differently. There is a distinct difference between effect (result) and affect (to change) or alter (to change) and altar (raised center of worship).

Watch for contractions and apostrophes. Some contractions are easily confused like who's and whose, your and you're, their, there and they're, it's and its. Contractions (two words that form one ex. you're is you are) always have an apostrophe and possessive pronouns (its, whose, your, their) do not.

Check punctuation. Capitalize and use commas and periods. I'm terrible with commas! I really need this lesson.

Read it backward. Break the pattern of blindness when it comes to our own mistakes. Read it back word by word.

Check the numbers. did you mean 2.6 million or.26 million? Sometimes we are off just by a comma or decimal point.

Have a friend proofread. This is my favorite thing to do because then you can have all the more security posting it.

Spend as much time as you need to create a post. There are people that promise you can write 20 blogs a day in 20 minutes. I like to focus on one blog and make sure it has quality and value. I want depth and meaning in my posts.

Add visuals and research data to your posts. A good blog post takes time and the more you get to know your topic, industry and your readers the more you'll learn what they expect and you'll have a clearer insight as to what they want.

Tips for Content Creation

I've added some tips to assist you in making your articles exceptional.

Spend as much time as you need to create one post. There are people that promise you can write 20 blogs a day in 20 minutes. I like to focus on one blog and make sure it has quality and value. I want depth and meaning in my posts.

Add visuals and research data to your posts. A good blog post takes time and the more you get to know your topic, industry and your readers the more you'll learn what they expect and you'll have a clearer insight as to what they want.

Create awesome titles and sub-titles. The opening line is the most important line in your writing. Give this line a lot of thought. Sub-titles don't have to be boring.

Add an element of surprise. Catch the reader's attention with facts that aren't well-known but are true.

Introduce observations that aren't already apparent. No one wants to read that dog food is for dogs they already know this. Use the information that will increase knowledge. Don't make your reader seem stupid.

Practice rhythm writing. Make long and short sentences. It keeps the words flowing.

Use astonishing statistics. You will call attention to your writing.

Break the rules. The days of being formal and distant in writing are over. Be personal and on the same page as the reader to create an understanding.

Add shock value. Give your readers something to have to stop and think about or laugh about. Instill a little impact to jump-start them and keep them interested.

A remark about a pain point. Pain points will remind the reader that you are human and you have more of a chance of them staying on your page.

Establish a voice. Your voice is authentic and no one else can mimic it in any way. Keep writing and it will evolve.

Incorporate visuals. This breaks up the text and doesn't overwhelm the reader. It makes the article seem to flow.

Get rid of distractions. I know sometimes in our busy worlds we can't rid ourselves of all disturbances, but try to steal away some time for yourself to just breathe and relax.

Add power to your writing. The secret to this is shorter sentences and stronger verbs.

Get your writing seen. I know I'm a little insecure about posting my articles, but I know that content is the foundation for my whole online presence. As I publish I get less and less self-conscience and more and more confidence.

Write more informally. Writing online is different than writing an eBook. It's interactive and you have to be on the same level as your reader.

Use good grammar. Don't think that informal writing means that you sacrifice spelling and grammar errors. Good sentence structure is just as important. People will respect you and have confidence in your more than if you made mistake after mistake. I know when I'm reading an article and it's someone who I expected to be professional and they make errors I lose respect and don't usually finish the article.

Focus on one blog post. Spend all the time you need to get one post right. Don't sacrifice quality for quantity. It's better to have one awesome post than ten weak ones.

Keep the beginning and then end strong. In the beginning, you have to draw them in and this is most important. You need to have a good ending so they want to return to read more.

This is my guide to content creation I hope you find it useful for your next article or post. I tried to make it as helpful as possible.

I know I didn't use a lot of visual I wanted to make this seem like a clear reference guide. Then I looked at some of the pics and thought how much they relate. I had to add them.

I will keep it updated because I plan to use it as a reference also. You can never have too many resources. I tried to cover all the bases. If I've forgotten something or left something out just let me know!

I hope you've enjoyed your time here as much as I enjoyed writing the article.

Article Source: https://EzineArticles.com/expert/Marsha_Mann/1879138

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

Gain clarity on your target audience, a downloadable and editable 6-month content calendar as well as a guide on how to set up the PERFECT content strategy for each month! 

Do yourself a favor & LEARN MORE about the Conquer Your Content System  & Content Marketing Starter-Kit