Whether you are brainstorming and implementing your own content strategy, or working with the help of a third party, here are five of the most important rules of a successful content strategy.
Rule 1: Be clear
One of the main reasons that a strategy is ultimately unsuccessful is because its original aim is not clear and concise enough for its purpose. Having clear-cut objectives makes it far easier to set goals that ultimately help you achieve your aims, while also being easier to benchmark your progress and success.
Being inarticulate is a cardinal sin when it comes to content strategy, so ensuring that whoever is managing or leading the project has adept communication skills should be a prerequisite.
Rule 2: What is the message?
When devising a new content strategy, another important rule, even if you are enlisting the help of an expert company to assist, is to know exactly what the message to your audience is intended to be. This will depend on the target audience that you are trying to attract, and partly on the demographics of your current clientele.
Rule 3: Define the audience
Going hand in hand with developing the message that you intend to send is defining your target audience. It may be that you have an existing demographic of usual customers, but you are hoping to launch a new campaign in order to attract a different type of crowd, for example, younger, or older.
Depending on whom you are marketing to, this will change your strategy entirely, and can often be the difference between a successful campaign and an unsuccessful one. The more detailed and in-depth that you can define your intended audience, the easier it will be to work out how your content strategy can fit in with achieving your goals.
Rule 4: Accessible content
You can do the best planning available, but if your content is not easily accessible it could all be for nothing.
Part of your content strategy should be ensuring that your content can be found by your target audience with relative ease. One way of orchestrating this is to identify a number of different keywords and phrases that you wish to target, and writing content that fits in with these parameters.
Rule 5: Measurable goals
The last of the five rules for content strategy is to ensure that your plan is measurable, as without this you have no way of knowing if your plan is a success or not. This also loops back to our first rule, as if you have made a clear and concise strategy with easily identifiable goals, then it should be simple to measure your success against these.
Without measurable goals, it also makes it extremely difficult to justify to your organization or business that the work you are doing is worthwhile, as content marketing and content strategy can often be under-appreciated by those, not in the know.
Following these five rules will put you in great shape for developing an effective content strategy.
Article Source: https://EzineArticles.com/expert/Roney_Sam/2215184
P.S.
We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH!
Gain clarity on your target audience, a downloadable and editable 6-month content calendar as well as a guide on how to set up the PERFECT content strategy for each month!
Do yourself a favor & LEARN MORE about the Conquer Your Content System & Content Marketing Starter-Kit