Where To Hire A Virtual Assistant Who Can Save You Time & Help Scale Your Business

3 Things to Consider While Selecting Your Marketing Automation Tools

If you're new to marketing automation, you might want to think about how you and your team will want to adopt those automated processes in the right way. Considering how the marketing automation industry is growing with increased adoption rates, it's important to ensure automation is done efficiently. For starters, let's consider a few statistics:

a. About 49% of businesses use some form of email automation. (Email monday, 2018)
b. In the next two years, an additional 21% of marketing leaders plan to use a marketing automation platform. (Salesforce, 2017)
c. Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023. (Martech Today, 2018)
d. 79% of top-performing companies have been using marketing automation for three or more years. (Venture Harbour, 2017)
e. 80% of marketers using automation software generate more leads. (LinkedIn, 2016)
Source: HubSpot Marketing Statistics

Clearly, many industries are adopting marketing automation software and technology tools;these are few really important things that you need to keep in mind while making your choices:

1. Don't automate bad processes and beware of outsourced lists

Map your marketing processes that drive traffic and leads thoroughly. Flow of leads through the funnel, including allocation and their sources are key. Hence, map those properties accurately. Make sure that the members of your team who run these processes are on-board with any changes that such automation will bring to their day-to-day work. Appointing a change manager (champion) who is a marketing process specialist will save you time and money. Identify and eliminate poor processes - fix the process before you can automate it.

2. Beware of outsourced lists and automate lead qualification to stay compliant

Avoid buying email lists and sending them automated email campaigns. These will fail and become costly to resolve. Especially now, with GDPR, this can get your business into a whole lot of trouble. Automation tools can be a life-saver with their inbuilt measures to ensure that some of your processes are compliant with the new laws. That said, the software is an only enabler and you must do the work to stay compliant. To further help the process, focus on creating exciting content that will motivate people to sign up for your content offerings (say, eBooks and animated GIFs) and build + grow your own opt-in database that can deliver better lead conversion.

Email databases will expire as the years roll by so it's important to keep generating new leads at a higher rate than the expiry rate; which is about 25% per year. To generate new leads, you need to consistently create better content, design interesting calls-to-actions &landing pages, write engaging blogs and optimize your website for the search engines. Automation is great for nurturing leads, but you need to generate those leads first for the next step to happen.

3. Don't let fancy features fool you

When deploying a marketing automation for your needs, don't let fancy features fool you. Each software will have different learning curve, and maybe using a software with an easier UI might speed up processes. But, if it doesn't solve your marketing process related (specific) problems, then it might not be the software for you.

Article Source: https://EzineArticles.com/expert/A_Shantha_Kumar/2565725

Different Ways You Can Monetize Your Website

There are a number of methods being used to make money using the world-wide web. Often the approach that is presented seems quit simple. However this is not always the case. The various methods to make money online are actually more involved than initially made out to be.

The key to starting the process of making money online is to build your own website, such as a blog and monetize it. There are several ways you can do this. Keep in mind you will need you to get traffic to your website and provide content, which will keep the viewer engaged. The longer someone is reading the content on your website, the more likely they are going to click on the ads that appear on your site.

Of course one of the best ways to monetize your website is to place ads on it. There are many companies that want website owners to place ads on their websites to market their products. This is known as affiliate marketing. When the website owner joins the company as an affiliate they get a commission when somebody purchases a product through that website. The commissions will accumulate and be placed in the website owners bank account or a certified check will be sent through the mail.

There are many affiliate programs available. If you do a search of this you will see just how many that are available. Many of these pay high commissions and give great advice on how to monetize your website. They also will give you advice on how to increase traffic to your website. Increasing traffic to your website is one of the most important keys to making sales.

Another way to monetize your website involves placing ads on a search engine. This system uses the pay-per-click approach. Your advertisement is placed in the results of a search, based on a keyword. The owner of the website bids to use the keyword. If the owner wins the bid, an advertisement will appear in the search results which will direct the searcher to your website, if clicked on. Interestingly in some cases you will be allowed to craft your own ad. Of course each click that occurs will cost the website owner money. However the ad that directs potential customers to your website can make money. This is because the ad is often placed on the first page of a search based on the keyword being paid for. When using this type of monetization it is important to choose keywords that are cost effective and produce search results that potential customers will be interested in.

Making money online is possible. Creating a website with engaging content and monetizing it is key. However it will take some time and patience. You will have to follow a proven approach to achieve your goals. Remember nothing comes easy.

Best Regards.

Article Source: https://ezinearticles.com/?Different-Ways-You-Can-Monetize-Your-Website&id=10150809