What You Need to Quickly and Easily Outsource SEO Content Writing

Chief among the specialized skills that your business should outsource, you should outsource SEO content writing.

Writing SEO content is a specialization that marries insight from two important areas: how the human psyche works, and how search engines crawl. In other words, the science of keyword analysis applied to the art of human communication.

SEO content development is more important than ever

It's been maligned and misunderstood as trying to "game" search engines, but is it really an evil word, "SEO"? No.

According to the Wikipedia SEO content definition:

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

As long as there are search engines, the content will have to be optimized for search engines. As search engines become more "human", backdoor tactics and deceptive methods will more and more become obsolete. And that's a good thing for us all.

Now - more than before Google's revolutionary algorithm changes of recent months - our chances of ranking high are better than ever. The scammers and spammers who used awkward tactics to block up our search engine results pages have been flushed away. But you still do need to understand how search engines "think", if you want to score well with them and attract more traffic to your websites.

Is "outsource" an evil word, then?

Since SEO content writing is such an important and specialized skill, is it a mistake to outsource it?

Yes - if you outsource such crucial work to a part-timer working out of his parents' bedroom halfway around the world. But if you hire a professional to provide a well-defined product into a well-honed workflow: No, it's definitely no mistake.

Outsourcing can open up a whole world of talent at your disposal, for a fraction of the cost of traditional employment. And thanks to the internet, you can quickly and easily take advantage of the global outsourcing company boom.

It used to be that you could just write keyword-rich content and rank well

You know what those look like:

"Dog training trainers are always looking for the best dog training resources they can find. Unfortunately, dog training resources are not always available at dog training pet stores. However, at dogtraining.com, you can find all your dog training needs at our dog training website."

Not only is copy like that annoying as heck to read, but it now gets penalized by Google's algorithms.

Google is always trying to get its search engine to think more like a human - maybe one day it will, and "SEO content" will simply be called "content". But until that day comes, if ever, SEO will always be an essential need for all businesses online.

• Keyword stuffing is dead.
• Indiscriminate backlinking is dead.
• Deceptive methods are dead.
• But SEO is alive and kicking harder than ever, especially with LSI.

LSI isn't a drug, but it's a cure.

Today, search engines use a methodology called Latent Semantic Indexing (LSI), which uses mathematical models to figure out the overall theme of a body of copy, the way people normally talk.

So, instead of ranking an article based on keywords, Google now ranks an article for using the key phrases that real people use when they talk about a given subject.

This means that today's solid SEO content is creative SEO content. Unlike the bad old days of keyword stuffing, LSI themed keyword content reads and sounds the way a human speaks - because it uses the actual phrases that a real person would use.

3 reasons why you need outsourced content:

1. It keeps your content writing fresh

Writing new SEO content on a regular basis is not an easy task, but a dedicated SEO Content Writer can provide you with fresh SEO copy regularly, no problem.

2. Content writing for social media has gone SEO as well

Social media marketing begins with solid SEO content. How so? You want people to tweet, like, share and otherwise upvote your content. Which they can only do if:

1. Your content is great and
2. They can find your great content

A good SEO Content Writer hits both targets.

This goes for content writing for Facebook, Google+, blogs - everything.

3. Premium content is even central to video - which is skyrocketing in importance

Videos are based on scripts and introduced by copy on web pages, whether your own or on YouTube. This copy must be an SEO copy.

What do you need to successfully outsource?

1. A well-defined workflow, eg, a website into which you simply plug and play solid content

2. A willingness to benefit from a world of top talent - not just what can be found in your particular geographical location

3. Expert SEO Content Writers who are well versed with what works in SEO today

There's a difference between SEO Content Writers and conventional writers: professional SEO writing is qualified and optimized to be ranked highly by today's search engine algorithms, whereas general writing is not.

Additionally, for English content, you want to make sure that you hire English-speaking writers. Native English-speaking writers can give you an edge that non-native speakers can't.

Sidebar: Are you a Web design or SEO agency?

Do you offer an SEO reseller program or maybe even run a turnkey SEO outsourcing agency? Professional writers can help you with white label SEO content.

Let's say that you offer a complete marketing solution for online. This would include web page content, website design, blog content, hosting, SEO, SEM, PPC, etc. You would hire specialists to fill each of these roles: a designer for the website design, a webmaster to handle the hosting, a marketer to oversee the advertising campaigns and a writer to provide copy for the Web assets.

It pays to have a dedicated professional in each role; with outsourced SEO services, you can afford to hire a dedicated SEO Content Writer, not just general purpose writers.

To outsource successfully, outsource it to a professional, not a pretender

When you outsource content writing services, make sure you contract a supplier who provides premium online writing, not "content mill" hash. Your content reflects your company - and your clients.

Outsourcing to an SEO dedicated content writer can make the difference between having content that is loved by both people and search engines - or content that is simply fluff. A professional knows the tips for SEO content that converts.

Alpha Lim writes solid SEO content at #MpCoPy.

- We provide premium SEO copywriting services for companies looking to outsource online content quickly and easily.

- Our content is solid, with LSI Keyword Research undergirding Persuasive Copywriting techniques.

- We do not compete with two-dollar-per-article low-cost writing content mills. Quality suffers at a low cost. Or, more pithily, "You do get what you pay for."

Article Source: https://EzineArticles.com/expert/Alpha_L/65386

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

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Where To Hire A Virtual Assistant Who Can Save You Time & Help Scale Your Business

Abilities of the Best Virtual Assistant

Helping you with administrative tasks is not the only job of being a Virtual Assistant. An Online Personal Assistant can help you assist your business in various ways; one is helping you manage your people. Lots of VA are most skilled and technology savvy. They can be a great factor in increasing your efficiency in running your business.

Reliability
One of the abilities of the best Virtual Assistant is Reliability. It is the most important one, and it seems to be the most common. Clients outsource you and expect you to be always available to be their online personal assistant. Your clients trusted you and expected you to finish your task on time. You need to let the client know whats going on the assigned task, instituting how and when you should update them when they outsource you and also before you begin each new task. Being reliable and professional is necessary for this industry. Reliability is having good communication and keeping your clients updated.

Time Management
Another ability is using their time more effectively and practicing good time management skills. Most of the Virtual Assistant work in long hours and that is why it's important to plan your tasks well. You'll probably have numerous things to do in a day so plan ahead (leaving time for unplanned things to drop in) and schedule tasks for when you're at your most efficient. Providing a calendar to all your assignments will surely help you.

Good Communication
Having good communication skills is one ability that will satisfy your client. A Virtual Assistant must inform the client how there is progressing, so it is very important to establish how and when to update them also when each new task had begun. If unforeseen circumstances cause a delay in your work, you email your client before your deadline passes to let them know when they can expect your tasks and why.

Online Personal Assistant is asked to do various things they have never done before and sometimes to do everything. To become an effective virtual assistant, you need to be resourceful and find the data yourself. Providing solutions and solving problems for clients is the whole point of becoming a virtual assistant. Be honest with your client about the extent of your abilities, and you will do well. You're not supposed to know everything, but the best virtual assistant will inform clients when he never encountered a task before and reassured the client that he would be satisfied to find out what needs to be completed and get back to the client with the right answers.

The Online Personal Assistant should keep on learning and to be on top of trends and changes in both his industry and in the world of technology. He should have keen investigative skills. If his client wants him to use a new application to communicate with him, then he should quickly learn how it works.

A new client will probably look to his virtual assistant to lead him through the process and explain how things work. He does not only need to know his stuff but to become the best virtual assistant, he has to make sure that the clients know about it too. It is not easy to become the best virtual assistant. Not everybody has all these qualities. So if you want to have the best virtual assistant, then you should have these qualities.

Article Source: https://EzineArticles.com/expert/Michelle_Salo_Manalo/2563676

Effective Ways on How to Outsource a Virtual Assistant

"You can do anything but not everything, Effectively"

A 2012 study report from NAPEO, they found that businesses that outsourced grew 7-9 percent faster than firms that did not outsource. It could also be because fast-growing companies are more likely to need Human Resource Outsourcing. They also had 10-14 percent lower employee rates turnover and were 50 percent less likely to go out in any undertaking in improving business.

A virtual assistant is generally self-employed and provides professional administrative, technical, or creative assistance to clients remotely from a home office.

Outsourcing is an approach by which an organization contracts out major functions to dedicated and efficient online marketing service providers, who eventually become valued business partners.

With the number of virtual assistants is mounting, their proficiency now runs on display, making it easier to uncover someone who fits your organization but one of the biggest misconceptions of the term and working as an online marketing service provider is that one employee can do everything for you but it is not true in the real world, and not in the virtual world.

Clearly, it is important to acknowledge and appreciate that no one person can handle all of these different roles that is why we need someone to assist and do a specific job for us. It is about using what you've got at your weapon store, to get what you want out of your team building and outsourcing such as handling your bookkeeping task, online research, database entries, and presentations, managing your emails, whatever social tasks you may include, making travel research, and chasing a new business venture.

By using a virtual assistant actually can cut hours from your workload, but knowing which odd jobs to delegate can be risky in starting and making your business grow competitively and effectively. Therefore, outsourcing involves the transfer of employees from the company to the outsourcing company.

Hire for the Role, not the Task

In order to effectively use virtual assistants to grow your business, you need to hire for the role, not the task. That means building a team. A team that will work together to achieve what a business owner aiming for and does the task more effectively to a virtual assistant. Such as, you need for handling your emails, administrative works and many more and another virtual assistant for another specific role.

There are many reasons why a company may decide on to outsource certain business functions and outsource the right one, an effective virtual assistant. To become effective means, a general virtual assistant is usable for many functions that a company looking for and maximizing the use of external resources by reducing and controlling operating costs. That is exactly wanted to have on the team. More functions to delegates in a specific job to appoint for a virtual assistant.

But these reasons are not enough effective outsourcing programs. Though, companies must ensure that they consider all of the gears and are proficient to meet the requirements to become cost-effective in outsourcing the right people in an organization.

Successful Outsourcing

There are more strategic ways and focus on carrying out significance areas for successful outsourcing. One concern maybe is the transparency concerning company goals and objectives and a strategic vision and plan.

More Time, More Productivity and More Freedom

The fact is that the Virtual Assistant is a Godsend. They help you buy more time in your workday, alleviating entrepreneurial stress and allowing you to start working on your business instead of being trapped working in it, instead. As a virtual assistant what one can offer to you is that it gives you more time, more productivity and more freedom in making your business grow effectively.

Let us look at one person that every single entrepreneur on the face of the earth should have a virtual assistant. They are true time savers and therefore, as an entrepreneur, they are your lifesavers. Thus, a virtual assistant is effective and more needed in these competitive industries globally.

Article Source: https://EzineArticles.com/expert/Jeneth_Gulanza_Desierto/2558891

5 Steps For Successful Outsourcing

There are many success stories of how outsourcing saves time, saves costs and brings highly skilled employees into the business to complete specific projects. And it's true that the best way to manage time is by delegating and outsourcing. You can save time and save yourself from a lot of stress by putting effort into the front end. Here are five easy steps to make your outsourcing plan successful.

1. Choose the Right Person

Choosing the lowest bid for a project is tempting. Before you do this, though, make sure this is a person you are ready to work with. They will need to be in contact with you for the duration of the project, so make sure their business practices align with yours. You don't want to have to explain to your customers that you were outsourcing and you didn't know the company's business practices. Save yourself from frustrations and research the new partner.

2. Trust Them and Treat Them as a Partner

When outsourcing, there is a tendency to either micromanage or ignore. If you're used to having control over your company, it's hard to let go and trust someone you don't know to handle crucial parts of your business. By losing direct control over the daily operations of a specific process, you can get more control over the rest of the processes that need attention.

Thus, when outsourcing the relationship should be based on trust of mutual competence. So it doesn't hurt to pay more for someone you trust over someone you don't know.

3. Don't Outsource the Core of Your Company

Trust is crucial in outsourcing, but it's likely that someone else will not take care of your company as you will. The employees you hire and groom should handle the core portions of your company. You don't want your risk your business failing and having to start from scratch again.

Choose a partner who knows their role in your business and works with you to entrench themselves into your workflow and company culture, as if you were to build it yourself.

4. Define Work Ownership

For outsourced projects, make it clear who owns the resulting product and the important parts of the product. Ensure the service providers know how you intend to use the work they're agreeing to provide. It's important to have a written agreement, particularly if the work is sensitive.

5. Keep Things Professional

When working with outsourced staff, sometimes you become friends. This is often a huge mistake because it makes it difficult for you to fire them if they're not getting their work done. If someone is not doing their work on time, it's their fault you're firing them, and you shouldn't feel bad about it. In most cases, if you want your business to be successful, separate business and friendship.

Outsourcing is one of the most cost-efficient ways to grow your business. It's how the biggest and most profitable businesses in the world generate the wealth and freedom their owners enjoy. To learn more about the advantages of outsourcing and where you can find reliable and trusted freelancers, download my free checklist, Getting Started With Outsourcing at https://jonallo.com/outsource

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948