How To Connect With Big Names On LinkedIn To Boost Your Business

Boosting your business can be done in many different ways on social media, from advertising to joining groups and contributing, and from targeting a specific audience to trying to catch some big names.

Here are some of the things that you should bear in mind when trying to link with big names on LinkedIn.

Build Up a Base For Your Business First

You can't join LinkedIn on behalf of your business and instantly start trying to connect with the big names and famous people. You can try, but you're unlikely to get very far, and LinkedIn may even try to stop you from connecting with anybody else.

You should spend at least the first few weeks and months building up a supporter and customer base from regular members of the public and other LinkedIn users. The more your brand is recognized, the more likely you are to be successful with the big names.

Find People With Common Interests

You can try to target whoever you like on LinkedIn, but remember that those most likely to reply and engage with you are those which already have an interest in your industry or niche.

For example, if your business relates to new ways of dealing with waste and pollution, look out for big-name activists or politicians who have been heavily involved in these issues.

If you can't find anything in common with somebody on LinkedIn, ask yourself what the value in connecting with them is really going to be. By finding the common interests, you will be able to appeal to them more effectively, increasing the chance of a meaningful connection and future contact.

Take The Time To Make It Personal

It's a well-known fact among those who regularly correspond with big names that if you don't make it personal, it's unlikely that you will get a reply. If you haven't bothered to put any extra effort into writing to them, why should they be bothered to reply and get involved with your ask?

Take a few minutes to research the person beforehand. This enables you to include a couple of relevant details that would be of interest to them or act as a memorable reminder of who you are.

You should also remember or be aware that famous people and well-known industry leaders on LinkedIn receive hundreds of requests to connect, and only connect with completely new requests when they can see a real benefit or something or someone that really interests them.

Whether you're marketing directly to consumers or to other business professionals, LinkedIn can help your business. To get the most out of this potentially game-changing social media site, you need to know how to market "the right way". To learn more on how to expand your circle of influence, grow your business and improve sales and profits download my free LinkedIn Marketing Guide at https://jonallo.com/linkedin

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

How To Make Connections On LinkedIn The Right Way

LinkedIn is a fabulous online networking tool that can help you grow your connections and business.

The problem is because it's online, there are a lot of lazy people out there who rely on the standard request:

"I'd like to add you to my professional network."

How many times have you received one of these requests to connect from someone on LinkedIn that you've never heard of before?

They're maddening, aren't they?

I'm not the greatest at remembering names, so I guess there's a slim chance that I may have met them at a conference or networking event.

The problem is, by sending LinkedIn's generic invitation if you're "unknown" to the recipient, it's probably going to be ignored.

Make it personal

It's my understanding that the only way you can personalize your request is if you click on "connect" from the person's LinkedIn profile from your desktop or laptop. You don't get the option when using the app.

From my point of view, if you want to connect with me, you need to tell me why.

There are a lot of folks out there that want to make themselves look well connected by sending requests to every Tom, Dick, and Harry.

What's the point in that?

LinkedIn loses its effectiveness as a potential marketing tool if you're connecting to random people.

No. If you want to get the most out of it and want to connect to certain people, give them a damn good reason why they should accept.

How to be personal

It goes without saying your LinkedIn profile should carry a professional photo of you. Leave the ones of your cycling, running, or dancing on tables for Facebook.

Then you should always start your request with a greeting bearing the recipient's name (spelled correctly).

Tell them how you know them. Perhaps you have mutual acquaintances, follow each other on Twitter, or met at a networking event, conference, etc.

Once you've done that tell them why you want to connect with them followed by a short description of what you do.

Finish off with a bit of flattery about their work (not so much that it's creepy or embarrassing) and sign off in a friendly way.

Personally, if I get the generic connection request, it's very unlikely I'll accept (especially if I don't know the sender) and I'm sure I'm not alone.

If you want to make an impact and some valuable connections, put in the effort to make it personal.

Sally Ormond, Briar Copywriting, is a professional copywriter, SEO website copywriter and advertising copywriting with extensive experience in both B2B and B2C markets.

To have a chat about how she can help you send an email to sally@briarcopywriting.com or call +44(0)1449 779605.

Article Source: https://EzineArticles.com/expert/Sally_Ormond/12972