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How To Connect With Big Names On LinkedIn To Boost Your Business

Boosting your business can be done in many different ways on social media, from advertising to joining groups and contributing, and from targeting a specific audience to trying to catch some big names.

Here are some of the things that you should bear in mind when trying to link with big names on LinkedIn.

Build Up a Base For Your Business First

You can't join LinkedIn on behalf of your business and instantly start trying to connect with the big names and famous people. You can try, but you're unlikely to get very far, and LinkedIn may even try to stop you from connecting with anybody else.

You should spend at least the first few weeks and months building up a supporter and customer base from regular members of the public and other LinkedIn users. The more your brand is recognized, the more likely you are to be successful with the big names.

Find People With Common Interests

You can try to target whoever you like on LinkedIn, but remember that those most likely to reply and engage with you are those which already have an interest in your industry or niche.

For example, if your business relates to new ways of dealing with waste and pollution, look out for big-name activists or politicians who have been heavily involved in these issues.

If you can't find anything in common with somebody on LinkedIn, ask yourself what the value in connecting with them is really going to be. By finding the common interests, you will be able to appeal to them more effectively, increasing the chance of a meaningful connection and future contact.

Take The Time To Make It Personal

It's a well-known fact among those who regularly correspond with big names that if you don't make it personal, it's unlikely that you will get a reply. If you haven't bothered to put any extra effort into writing to them, why should they be bothered to reply and get involved with your ask?

Take a few minutes to research the person beforehand. This enables you to include a couple of relevant details that would be of interest to them or act as a memorable reminder of who you are.

You should also remember or be aware that famous people and well-known industry leaders on LinkedIn receive hundreds of requests to connect, and only connect with completely new requests when they can see a real benefit or something or someone that really interests them.

Whether you're marketing directly to consumers or to other business professionals, LinkedIn can help your business. To get the most out of this potentially game-changing social media site, you need to know how to market "the right way". To learn more on how to expand your circle of influence, grow your business and improve sales and profits download my free LinkedIn Marketing Guide at https://jonallo.com/linkedin

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

How To Make Connections On LinkedIn The Right Way

LinkedIn is a fabulous online networking tool that can help you grow your connections and business.

The problem is because it's online, there are a lot of lazy people out there who rely on the standard request:

"I'd like to add you to my professional network."

How many times have you received one of these requests to connect from someone on LinkedIn that you've never heard of before?

They're maddening, aren't they?

I'm not the greatest at remembering names, so I guess there's a slim chance that I may have met them at a conference or networking event.

The problem is, by sending LinkedIn's generic invitation if you're "unknown" to the recipient, it's probably going to be ignored.

Make it personal

It's my understanding that the only way you can personalize your request is if you click on "connect" from the person's LinkedIn profile from your desktop or laptop. You don't get the option when using the app.

From my point of view, if you want to connect with me, you need to tell me why.

There are a lot of folks out there that want to make themselves look well connected by sending requests to every Tom, Dick, and Harry.

What's the point in that?

LinkedIn loses its effectiveness as a potential marketing tool if you're connecting to random people.

No. If you want to get the most out of it and want to connect to certain people, give them a damn good reason why they should accept.

How to be personal

It goes without saying your LinkedIn profile should carry a professional photo of you. Leave the ones of your cycling, running, or dancing on tables for Facebook.

Then you should always start your request with a greeting bearing the recipient's name (spelled correctly).

Tell them how you know them. Perhaps you have mutual acquaintances, follow each other on Twitter, or met at a networking event, conference, etc.

Once you've done that tell them why you want to connect with them followed by a short description of what you do.

Finish off with a bit of flattery about their work (not so much that it's creepy or embarrassing) and sign off in a friendly way.

Personally, if I get the generic connection request, it's very unlikely I'll accept (especially if I don't know the sender) and I'm sure I'm not alone.

If you want to make an impact and some valuable connections, put in the effort to make it personal.

Sally Ormond, Briar Copywriting, is a professional copywriter, SEO website copywriter and advertising copywriting with extensive experience in both B2B and B2C markets.

To have a chat about how she can help you send an email to sally@briarcopywriting.com or call +44(0)1449 779605.

Article Source: https://EzineArticles.com/expert/Sally_Ormond/12972

How to Make a Great LinkedIn Profile - 6 LinkedIn Profile Tips

How To Use LinkedIn For Beginners - 7 LinkedIn Profile Tips

4 Ways On How To Use LinkedIn For Business Success

Most business owners don't realize how to use LinkedIn and just how powerful LinkedIn is. LinkedIn can help you generate leads, build your brand, and make much-needed connections. But most business owners are not on LinkedIn, or they are on it but not using it the correct way.

When it comes to using this social media marketing platform, people think of it as being a networking site or a place to get a job. No, my friend, LinkedIn is a place you want to be especially if you are in the B2B business. LinkedIn has 364 million users. I'm going to discuss 5 reasons why you need to be on LinkedIn.

For Lead Generation
This platform has the highest referral traffic out of social media sites. Better than Facebook and Twitter, Facebook is seen as the top dog of social media marketing for businesses but that is incorrect. LinkedIn has more than 467 million users on this platform. And 57% of usage is mobile. That makes this social media marketing site for business perfect for B2B marketers. It is invaluable for marketing, finding leads, and making sales.

Increased Search Visibility
When your profile is properly optimized it increases your chances for ranking in Google search. That gives you valuable search results with the Google search engine. But you must have these things done in order to rank:

• Keywords in your bio page, page description, and header
• You have a completed profile at All-Star status
• Have links back to your website, blogs that you write and post

How To Use LinkedIn For Circulating Your Content
There are many ways to circulate your content using this platform. You can post in relevant groups in your niche, individual updates, on your personal or business page, and company updates. As long as your content is strong, you attend to get more visits to LinkedIn groups that are in your niche. LinkedIn doesn't get the recognition for content syndication like it should. Sharing your social media marketing content gets you in front of all of your current connections and followers. Unlike Facebook, LinkedIn has no filtered feed or algorithms to worry about. When you post an update it will appear in your followers feed no matter how often they have interacted with you in the past. Which keeps you top of mind with your followers. You always want to keep your content in the newsfeed daily.

For Personal Branding
You want to be known as an expert in your field. And the way to do that is to build trust and be known as an authority in your industry. You can do that by sharing other people's content, getting involved in discussions, and answering questions to show your expertise, That way when people become curious and want to know who you are, they will research your company and most likely want to make you a connection.

I hope you found this article helpful for how to use LinkedIn in your business. It's a worthwhile social medial investment for your business. Are you using this social media marketing platform?

Deborah Northcutt is the CEO of http://www.FreeYouUpVA.com. I am a Speaker Support Consultant that helps seasoned or aspiring speakers, coaches, and entrepreneurs find their ideal speaking opportunity so they can shine their light and grow their business with high-level support. Schedule a time to talk with me if you need help to see if we are a good fit

Article Source: https://EzineArticles.com/expert/Deborah_Northcutt/2339002

The Number One LinkedIn Strategy For 2019

4 Tips For Creating The Perfect LinkedIn Profile for Your Business

When you run a business, or even if you're just starting a new business, one of the things that you should be thinking about now in the age of technology is social media. Every business should have its own pages on social media, whereby you can interact with customers, try and engage new leads and clients, and publish new information or products and services.

Creating the perfect LinkedIn profile for your business can take a while to get right at the beginning, but it can have a huge effect on generating traffic to your website and customers to your business.

1. Make Sure Your Logo Can Be Clearly Seen

Don't use a profile picture which is one of your products or a picture of your staff members. You can post images like this later on, but for now you should concentrate on your logo and making sure that the main images associated with your business become well-known. Once you have decided on a logo, you should stick with it rather than try to change it depending on the comments you receive online.

2. Stay Professional

Your LinkedIn profile should look professional in every single way. You wouldn't create a personal LinkedIn profile for employers to find which didn't look highly professional, so don't be tempted to do so from behind the curtain of your business. Respond to enquiries in a timely and polite manner, and build professional relationships with other users and businesses.

3. Include Some Information About Your Business

It's tempting to leave the 'About You' section until later, but when it comes to your business, you don't want to miss any opportunities. Waiting just a few days to update this section could mean that you miss out on several potential leads for the business. Before creating any social media profiles, you should have a website and mission statement set out, which you can use to provide LinkedIn users with more information about your business.

4. Appear Approachable

Some people are interested in contacting a business through LinkedIn, but just don't feel like the business is approachable. This is often a combination of many things, such as announcements that you are very busy lately, unfriendly-sounding updates or blog posts, and pictures which lack color and personality. It's almost like creating a personality for your business. You should try to achieve a personable, friendly, professional and credible appearance for your business.

Whether you're marketing direct to consumers or to other business professionals, LinkedIn can help your business. To get the most out of this potentially game changing social media site, you need to know how to market "the right way". To learn more on how to expand your circle of influence, grow your business and improve sales and profits download my free LinkedIn Marketing Guide at https://jonallo.com/linkedin

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

4 Tips For Creating The Perfect LinkedIn Profile for Your Business

When you run a business, or even if you're just starting a new business, one of the things that you should be thinking about now in the age of technology is social media. Every business should have its own pages on social media, whereby you can interact with customers, try and engage new leads and clients, and publish new information or products and services.

Creating the perfect LinkedIn profile for your business can take a while to get right at the beginning, but it can have a huge effect on generating traffic to your website and customers to your business.

1. Make Sure Your Logo Can Be Clearly Seen

Don't use a profile picture which is one of your products or a picture of your staff members. You can post images like this later on, but for now you should concentrate on your logo and making sure that the main images associated with your business become well-known. Once you have decided on a logo, you should stick with it rather than try to change it depending on the comments you receive online.

2. Stay Professional

Your LinkedIn profile should look professional in every single way. You wouldn't create a personal LinkedIn profile for employers to find which didn't look highly professional, so don't be tempted to do so from behind the curtain of your business. Respond to enquiries in a timely and polite manner, and build professional relationships with other users and businesses.

3. Include Some Information About Your Business

It's tempting to leave the 'About You' section until later, but when it comes to your business, you don't want to miss any opportunities. Waiting just a few days to update this section could mean that you miss out on several potential leads for the business. Before creating any social media profiles, you should have a website and mission statement set out, which you can use to provide LinkedIn users with more information about your business.

4. Appear Approachable

Some people are interested in contacting a business through LinkedIn, but just don't feel like the business is approachable. This is often a combination of many things, such as announcements that you are very busy lately, unfriendly-sounding updates or blog posts, and pictures which lack color and personality. It's almost like creating a personality for your business. You should try to achieve a personable, friendly, professional and credible appearance for your business.

Whether you're marketing direct to consumers or to other business professionals, LinkedIn can help your business. To get the most out of this potentially game changing social media site, you need to know how to market "the right way". To learn more on how to expand your circle of influence, grow your business and improve sales and profits download my free LinkedIn Marketing Guide at https://jonallo.com/linkedin

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

Nail Your Marketing Message in Your LinkedIn Profile

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message.

LinkedIn is one of the most important online tools for marketing your professional services. However, only a very small percentage of users post effective summaries of their business on their LinkedIn profile.

Your LinkedIn profile needs to telegraph the essential message and value of your business. This article shows you exactly how to do that.

Your Business Headline

The very first item someone reads on your profile is your business headline. And almost all of them are bad.

They are typically titles (Patent Attorney, Management Consultant, Personal Chef) or labels of what people do (tax preparation specialist, training in communication skills). None of these are effective messages because they don't communicate how the professional can help their clients.

Instead, you want something like John Nemo's:

"I Show B2B Sales Professionals, Business Coaches and Consultants How To Generate Leads + Add Clients using LinkedIn"
_____

John's profile headline tells whom he works with and the specific outcomes he helps them achieve. Any reader will immediately know if they're interested in knowing more. His headline taps into "WIFM" - What's in it for me.

I use John Nemo as an example because I learned how to create a great LinkedIn profile from him. His business (and book), LinkedIn Riches, specializes in, well, exactly what that headline says.

He's one of the top experts on how to use LinkedIn to attract new business. Ignore him at your peril.

He emphasizes that you don't want to have people guess what your benefit is to them, but to telegraph it in clear, simple, results-oriented language.

Then he goes on to outline what should be in the Summary Section of your LinkedIn Profile.

First of all, the Summary has limitations. You can't use bold or colored or large size type. But you can use all caps for the headings for each paragraph that makes your summary sections pop out, increasing readability.

For instance, the first section should be titled WHAT I DO (or WHAT WE DO) and simply expands on your headline.

This is what John's looks like:

WHAT I DO: Since 2012, I've helped B2B Sales Professionals, Business Coaches, Consultants and other professionals all over the world leverage LinkedIn and Webinars to generate leads, add clients and increase revenue.

_____

Pretty clear and simple right? Who I help and how I help 'em.

Then he writes about how he does it:

HOW I DO IT: I provide "do it yourself" online courses, 1-on-1 private and group coaching and written materials that help Business Coaches & Consultants discover how to generate more business for themselves using LinkedIn and Webinars.

_____

Note that this section mentions the services he offers and then comes back to the outcomes he helps his clients achieve. The value is as clear as day.

Next is about where you've seen John. This is all about credibility or "social proof":

WHERE YOU'VE SEEN ME: I regularly blog for and have been featured by national publications, podcasts and organizations including:

• Business Insider

• Entrepreneur On Fire

• Inc. Magazine

• LinkedIn

• Social Media Examiner

• The Business Journals

• The Huffington Post

_____

These are all the places where John has published articles. If you don't have places you've been published yet, don't worry, you can leave out this section or add it at a later time.

This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. 5 Pillars article here.

Next, write about the people and companies you work with:

WHO I WORK WITH: I've personally rewritten and optimized the LinkedIn profiles of A-List Entrepreneurs, Bestselling Authors, Business Coaches and Consultants including:

• Chris Brogan

• Bob Burg

• John Lee Dumas

• Mari Smith

• Tom Ziglar

• Dan Miller

• Jairek Robbins

• Ray Edwards

_____

Now, if you're a self-employed professional with any online savvy, you've probably heard of some of these people. For your summary, mention the kinds of people or organizations you've worked with and also a list of some of your clients.

Next, insert a couple of quotes from your happy clients:

WHAT OTHERS SAY:

• "When it comes to LinkedIn, there are pretty much three people I listen to, but only one has ever dropped new business right into my lap the way John Nemo did. You know me. I don't recommend people lightly. John Nemo is worth your time. Jump on this!" - Chris Brogan | New York Times Bestselling Author, Consultant & Speaker

• "John Nemo took my LinkedIn profile page and ignited it in a way I hadn't seen done before. After witnessing John's expertise up close and personal, it's easy to see why he's been crushing it on LinkedIn the past few years. Simply put, when it comes to LinkedIn, John Nemo is the real deal. Can't wait to share more of his LinkedIn knowledge bombs with the rest of Fire Nation soon!" - John Lee Dumas | Host, Award-Winning "Entrepreneur on Fire" Podcast

_____

With a little work, almost any self-employed professional should be able to come up with a few good testimonial quotes like these. And you only need two!

Finally, a little on your background:

MY BACKGROUND: Author of 7 books, former Associated Press Reporter, Award-Winning PR Director and Social Media Consultant, Talk Radio Producer.

_____

John has helped many self-employed professionals craft a powerful business summary on LinkedIn. He really gets what a clear marketing message is all about.

Notice that there's virtually nothing about the process of what he does; his writeup all about results. It's concise and focused and it's a fast read which is so important online.

Now you know what your LinkedIn Profile Summary should look like. Time to sit down and emulate John Nemo's approach for your own LinkedIn Profile.

Cheers, Robert

Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.

Article Source: https://EzineArticles.com/expert/Robert_Middleton/374949