Top 5 Web Design Trends in 2019

What Makes A Great Business Website?

If you have a business, you need a website. A quality website to helps to promote your business and sell your products. But there are a lot of low-quality websites online that don't do their business owners any favors. So what makes a great business website?

1. Know your audience

If you watch the latest hot cartoon and then watch reruns of shows from the 60s, you're probably going to see not only commercials for different products, but they're going to be totally different styles. In the same way, a website whose audience is older shouldn't have things that will appeal to teens or a younger generation. Knowing your audience is the first step to meeting their needs.

2. Keep it simple.

Simple websites are not only easier to navigate, but they also load faster so your customers don't get frustrated waiting to find what they're looking for.

3. Ask for feedback.

Always have a way for your users to send you feedback. This will help you make changes your customers want to keep them coming back, and even recommend you to their friends. You can put feedback boxes or questions on different pages, or you can add a message board with a feedback section.

4. Don't branch out too much.

It's best to focus your website on one area or product. If you offer several different products or types of products, you may need to have several websites to promote them so visitors aren't bombarded with things they don't want.

5. Be consistent.

Make each page the same format, font, color, etc to keep visitors from getting confused at where to find what they're looking for.

6. Be readable.

Not only do you need a font that's readable and colors that don't hurt the eyes, but it's also extremely beneficial to have correct spelling and grammar. Customers aren't likely to stick around if they think you're lazy or don't know what you're talking about.

7. Add RSS feed.

Many people keep themselves updated by using RSS feeds instead of checking websites constantly. By adding an RSS feed, you can not only catch these users, but you can also tailor feeds specifically for their interests.

8. Keep it current.

Besides the danger of having out-of-date information, pages that are updated more often get visited more often and give you a better chance of keeping more customers.

9. Make things easy to find.

Everyone wants things fast and adding a search box or an easy site map will help them find what they're looking for quickly and easily.

10. Be Unique

Ultimately, if you do everything right, but your site is just like every other well-made site, you still may not be able to make money off it. Your site needs to have something unique that reflects who you are and what you can provide.

We all occasionally make mistakes in marketing our business online. We wouldn't be human if we didn't. It's all part of the learning process. Although mistakes are going to happen, you can avoid a number of common online business mistakes. Download my free checklist, The 10 Most Common Online Business Mistakes at https://jonallo.com/mistakes

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

The Importance of Logo Design

When you have a brand, you often want to portray a certain image or communicate a certain ideal even. Every brand has its own look, its own feel, and its own image. Even if brands have similar value propositions, the image that people have can be completely different.

The influence of the logo

When you consider that, your logo really plays an important role. Your logo might have little to do with people's true evaluation of the actual things that your brand offers, and the experience that people have with your brand. But, it does have a great impact on people's first impressions. This influence is easily overlooked. That's because the influence of visual design plays at a deeper level, it's something that people unconsciously immediately process when they see your brand and that way it has a great influence on your first impression.

With your logo, you can almost immediately show your audience what type of brand you are. Luxury brands use certain letter types for this, and a certain look and feel. They often have these minimalistic, yet professional, artistic and tight looking logos. A more B-quality brand that wants to portray the lowest pricing, can do that by taking on a basic logo that is not too rich and artistic. These are all things that people immediately understand when they see your logo, and thus this is a great tool to help your brand position itself well towards people.

How you can benefit from professional logo design

Do you own a company/a brand, or are you looking to start one? Professional design is definitely something that's worth its investment. Especially when it comes to your logo. The logo can be considered the centerpiece of all your visual design. It gives people an easy mental image of what kind of brand you are and what it stands for. It can convey a good image or message that tells people something about your brands' philosophy, even. Apple's logo depicts temptation, for example, and it shows how Apple wants to serve you with products that are just the most beautiful, tight and smooth. This is something that appeals to a very large amount of people.

Professional designers can help you acquire a creative, professionally-looking design for a perfectly fitting logo. When it comes to logo design, professional designers will, of course, have an in-depth look at your brand with you, and at your key propositions and key ideals or messages that you want to convey. About ten possibilities will be proposed to you, and you can be assured of at least one logo that has the professional image you're looking for and the right look and feel for your brand.

Looking for a professional logo design, that has the ideal look & feel that goes with your brand, and that communicates accurately what kind of brand you are? For the finest logo propositions, visit our website https://designbro.com/logo-design/

Article Source: https://EzineArticles.com/expert/Bram_Prins/2562287