Content Creation Strategy For Ecommerce and Online Brands

Why Using Customized Content Is Beneficial for Your Brand

You have heard the expression, "Content Is King" many times and you may truly understand it and believe it to be true or you may not quite get why content is so important to your professional success. Well, it is through your content that you build your credibility, trustworthiness, and you position yourself as a subject matter expert (SME). However, you must remember that it isn't enough to simply share content. It must be customized to fit the needs of your online connections.

It seems as though all brands look alike

You may be able to write the most wonderful content. Your skills as a writer of the English language may be absolutely extraordinary. However, if your content is too generic, in other words, if it doesn't touch your reader in a way that makes the other person think that you are talking to him or her, you are setting our own limitations. You need to make sure that your brand and your offerings stand above those of your competitors. You need to find your hook. One of the ways that you can stand out from your competitors is by customizing your content to grab your readers. The reason that your readers will be so interested in your content is because it will offer a way to solve the other person's problems. There are several different reasons why you should customize your content to fit the needs and wants of our customers.

• Your ability to stand above your competition through your content is the first reason: Considering the sheer volume of content available online nowadays, having customized content that really pops is an absolute necessity. It is important for you to remember that you need to do something unique or your content (and your business) will be left in the dust. If you don't figure out a way to customize your content, someone else will and they will be the one to eventually make the sale. There is no doubt about the fact that, at every possible turn, your competitors will try to eliminate you. There will always be someone who says that they can do it better and cheaper. You should start by customizing your content for your entire target audience and then you can customize your content further by focusing on subgroups of that target audience. It is also extremely important to keep in mind that you must be consistent and persistent when it comes to your content. You need to choose to post and syndicate your content a certain number of times a week and make sure that each piece of content that you post is top-shelf when it comes to quality. Once-in-a-while postings won't get you anywhere at all. If your audience members can relate to what you are saying and feel that you are addressing only him or her, you will succeed at building a solid relationship.


• People will pay more attention to customized content: Of course, it goes without saying that your content needs to be compelling. If you don't at least have that, nobody will read your stuff period! Okay, so it is an established fact (and an assumption) that your content is great (well written, thought-provoking, etc). The next thing that you need to consider is how your customized content will be received on your chosen social media channels. There is no doubt that your content will get more attention if it is customized (it will also get more respect). You are probably well aware that social media is an extraordinarily powerful tool that can contribute tremendously to your increasing success. The more people pay attention to what you are saying, the more they will want to build a relationship with you and the more they build a relationship with you, the more they will trust you and want to eventually buy what you are selling. Never take the power of social media for granted and leverage it as much as you can.


• Customized content truly helps your target audience: Many people really feel that they benefit from content that "speaks" to them. It is really quite simple. They have a problem and you have a solution to that problem. The stronger your ability to solve those problems, the more people will want to interact with you. If you customize your content and allow your target audience to have access to it, the right people will become loyal to you and your business and they will stick with you over time. A great way to get ideas about how to customize your content is by asking your target audience what they are interested in reading about. It is a guarantee that they won't be shy about telling you what they want.


• Customizing your content keeps your target audience holding onto you: Your customized content is the tie that binds you to your target audience. Your content makes them pay close attention and it makes them keep wanting more and more from you. Make sure that you don't disappoint them ever. They are dying for what you can offer them and what you can do for them.

Conclusion

Offering your content to your target audience as a part of your content marketing strategy is extremely effective and the reaction that you will get from those who read it will be positive in most cases. As you continue to achieve success for your business, you must constantly come up with new ways to improve upon what has worked for you in the past. Customized content is a great way to do that. If you offer customized content, your target audience members will respond and the bond that you form with them will be strong and long-lasting. If you customize your content appropriately and effectively, you will be able to reach and every member of your target audience and you will be able to solve all of the problems that they have.

Article Source: https://EzineArticles.com/expert/Carolyn_Cohn/610077

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Networking Blues: How Do I Dress For Events

Networking in person is a really good way to quickly build trust and credibility. Being able to make direct contacts, engage in active conversations and dialogue, steers the process in the right direction. But, as you are meeting new people, it is extremely important to have a professional presence. Thus, dressing appropriately, respecting business, social and cultural protocols increases your likeability and trust factor with colleagues and potential clients.

Listed below are helpful and practical tips for creating a dynamic physical image.

Sound Advice

Before you select your next outfit for an event, consider asking for advice. You can reach out to the organizer or host of the function, Google the suggested business attire or ask a friend. Taking the time to seek out additional support will not only properly prepare you but builds your confidence and comfort for the event.

The Observer

Another good idea is to take into account how your colleagues have dressed for past events. Look at individuals who represent your gender, age, profession, etc. to gain insight on the standard for dressing well. You can even go a step further by picking certain individuals who mimic your preference or style.

Additional Factors

Last but not least, you can gauge the climate of the event but considering a few factors. Where is the event being held? What time of the day will it be conducted? Who is expected to attend? These are great ways to choose an ensemble that is suitable for the function.

Definitely use these tips to properly dress for events. Keep in mind that being professional adds to your credibility and builds a sense of trust for establishing quality and fruitful relationships.

Chi Chi Okezie is the owner/producer of SIMPLEnetworking, LLC in Atlanta, GA. Learn tips, tactics, and techniques from the Champion Networker! Visit the SN Official Website: http://www.snseminars.com to read excerpts of her books, sign up for her newsletter, register for events and classes, or visit her blog!

Article Source: https://EzineArticles.com/expert/Chi_Chi_Okezie/154937

How to Build Your Brand, Think Bigger and Develop Self Awareness — Gary Vaynerchuk Interview

How To Make Your Brand Memorable To Your Audience

Making anything memorable to a large audience can be difficult. Not everybody is interested in the same thing, and not everybody will be interested in your business and what you have to say.

The first thing you'll need to do is come to terms with the fact that not everybody you're targeting is going to become involved with your business and buy from you - or even like what you're doing and what you have to say.

However, there are many things that you can do to give your business the best chance and to ensure that your brand remains as memorable as possible to your target audience.

Variations of logo designs

Create A Good Logo

When people think about certain brands and companies, the first thing that comes to mind is the logo. This is usually because some logos are very memorable, either as a result of being controversial or a result of being amazingly effective.

Work with a good designer who can help you to create a great logo, and be prepared to invest that extra cash. Your logo should include something unique about your business, as well as the business name so that people can remember it easier.

Consider Your Colors

You need a good color palette if you want to appeal to the right audience. You might want to concentrate on black and white images, keeping whatever you have as minimal as possible. However, the use of color can often make your brand and logo stand out more, so think carefully about this.

The colors should reflect your business and what you're trying to sell, advertise or campaign for. Do bear in mind that once you've decided on your colors and produced the logos and color scheme that the public has seen, it can become very difficult to change further down the line, especially when your business is new and people are just getting used to your branding.

Create a Brand Name That Makes Sense

You shouldn't use a brand name that people find difficult to say, and you shouldn't choose words that are difficult to spell either. Remember that you want people to be able to find your website and business details in the search engines. If they can't remember how something is spelled or they can't convey the website properly to their friends, you'll struggle to build up your audience as quickly as you might otherwise be able to.

Branding is important for small businesses as well as large companies. If you have a limited budget, smart branding is perhaps the most inexpensive business tool you can create. To learn more about how to make your business stand out, download my free checklist, Branding For Small Businesses at https://jonallo.com/branding

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

What makes a truly great logo

How to create a great brand name | Jonathan Bell

The Importance of Logo Design

When you have a brand, you often want to portray a certain image or communicate a certain ideal even. Every brand has its own look, its own feel, and its own image. Even if brands have similar value propositions, the image that people have can be completely different.

The influence of the logo

When you consider that, your logo really plays an important role. Your logo might have little to do with people's true evaluation of the actual things that your brand offers, and the experience that people have with your brand. But, it does have a great impact on people's first impressions. This influence is easily overlooked. That's because the influence of visual design plays at a deeper level, it's something that people unconsciously immediately process when they see your brand and that way it has a great influence on your first impression.

With your logo, you can almost immediately show your audience what type of brand you are. Luxury brands use certain letter types for this, and a certain look and feel. They often have these minimalistic, yet professional, artistic and tight looking logos. A more B-quality brand that wants to portray the lowest pricing, can do that by taking on a basic logo that is not too rich and artistic. These are all things that people immediately understand when they see your logo, and thus this is a great tool to help your brand position itself well towards people.

How you can benefit from professional logo design

Do you own a company/a brand, or are you looking to start one? Professional design is definitely something that's worth its investment. Especially when it comes to your logo. The logo can be considered the centerpiece of all your visual design. It gives people an easy mental image of what kind of brand you are and what it stands for. It can convey a good image or message that tells people something about your brands' philosophy, even. Apple's logo depicts temptation, for example, and it shows how Apple wants to serve you with products that are just the most beautiful, tight and smooth. This is something that appeals to a very large amount of people.

Professional designers can help you acquire a creative, professionally-looking design for a perfectly fitting logo. When it comes to logo design, professional designers will, of course, have an in-depth look at your brand with you, and at your key propositions and key ideals or messages that you want to convey. About ten possibilities will be proposed to you, and you can be assured of at least one logo that has the professional image you're looking for and the right look and feel for your brand.

Looking for a professional logo design, that has the ideal look & feel that goes with your brand, and that communicates accurately what kind of brand you are? For the finest logo propositions, visit our website https://designbro.com/logo-design/

Article Source: https://EzineArticles.com/expert/Bram_Prins/2562287

Using Social Media Creatively to Tell Your Story

When it comes to marketing for your business, telling your story (even if it is one of many) is critical to your success in business. You must always have a story to tell and not only is how you tell the story important but where you tell your story is often just as important when it comes to achieving the desired results.

Why your story is so important
You may not be sure why telling your story is such a necessity when it comes to writing content and marketing that content for your business. Well, your story is absolutely critical to your brand's and your business' success because it is how you are able to connect with the other person as two human beings and it is also how you demonstrate who you are and the values that you hold dear.

When it comes to sharing your story, your chosen social media channels are a wonderful vehicle to do just that and to do it extremely successfully. Here is how you go about accomplishing that.

• Tell your story on Facebook: Your Facebook fans enjoy a good story very much. If your story is well written and compelling, your fans will have no problem reading your posts all the way to the end. That all depends on how you present the information. With Facebook, you have the opportunity to tell a really beautiful story and you can tell that story as elaborately or as succinctly as you wish. It just depends on your writing style and on your target audience members. If you feel that you have a lot to share with your fans, you may want to choose to write a longer post. Just remember to keep it compelling and engaging. If you do that, other people will want to read your story and they will want to keep on reading other stories that you share in the future.
• Tell your story with images: In many cases, a picture is worth a thousand words. Using images to tell your story is a wonderfully creative way to grab the attention of your target audience members. If you have experienced an event that you would like to share with other people online, images will probably work extremely well. You can post the photo album and it can be shared in its entirety subsequently many times and in many places. That will also make it easy for other people to share your story with other people whom they know (if they feel that your story is worth sharing). Your album should encompass the whole experience, including other people who attended who you fee had some significance, as well as any other photos (or other images) that were also worth sharing in your opinion.
• Tell your story with a video: Videos can be an extremely effective way to tell your story. Just as is the case with the written word, a video can be shorter or it can be longer. Don't be afraid to tell your story at length, if you feel that what you have to say will be of interest to other people. Of course, if you don't have a lot to say, there is no point in just dragging out your video just to take up minutes. Make sure that the amount of time that you take to tell your story is the most appropriate amount of time for what you have to say.
• Tell your story using storyboards: Another way to share your story is with a combination of words and images. It can be a very effective way to tell your story because it will appeal to many different people. Some people react more positively to the written word and others react more positively to images because they are visual people. The storyboard luckily satisfies both types of people.
• Tell your story with a combination of original and curated content: You can take some concepts from curated content and combine those with your own story and experiences. It is a creative and effective way to tell your story and other people will be able to relate to what you are saying.

Conclusion
Telling your story is essential for your brand and for your business and using your chosen social media channels to tell your story is an intelligent, effective way to do just that. It helps you to establish a solid connection with your readers. The reality is that each and every time that you post content, you are sharing a story with your intended target audience. You are involved with social media on a regular basis for your business anyway so you may as well take full advantage of all that it has to offer you.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

Article Source: https://EzineArticles.com/expert/Michael_Cohn/404898

5 BRAND STORYTELLING EXAMPLES (What is Brand Storytelling?) / EP 16