3 Tips for Social Media Storytelling

How to Build Better Engagement for Your Business

Stories predate television, the internet, and social media, but they're a big part of the modern marketing landscape. Social media is-or should be-a big part of your marketing strategy, no matter what line of business you're in.

Social media storytelling can increase reach and brand awareness and help you gain new followers. However, there is a great deal of noise out there.

If you don't attract attention, your message is going to be lost in a sea of other competing messages.

When we're attempting to connect and engage with our followers, customers and potential customers, it's essential to remember that we're not talking at people or simply posting products or services.

Think of this as a chance to narrate your brand, to start a conversation about who you are and what you offer.

Here are 3 tips to help bring storytelling into your social media marketing strategy:

Tip #1: Be Human

People are going to connect with people first, not brands. Share what's happening in your world with your followers, what you're learning and what's exciting you. Reinforce your brand's message, your mission and what you stand for.

Audiences are savvy, and they can tell when a brand isn't being authentic in their posts. Recently, we've been engaging our eVision audience with questions, and based on the response we're getting, it's a fun and genuine way to learn more about our followers while promoting our business.

That said, only share things that you want the whole world to know! Once you put something out there, it's out there for everyone to see-and snapshot and share-so make sure it's well-thought-out and appropriate.

Tip #2: Create Value

Your creative has to have intent, which isn't necessarily to make leads or sales. Think of ways to inform, entertain or surprise your audience.

Provide people with unique and interesting content, like blog posts, articles, infographics, videos or eBooks on platforms such as Facebook, LinkedIn, Twitter and Instagram.

Offering resources is one of the top ways to attract attention and followers. Inviting your community to be part of your brand is an ideal way to get them engaged with your resources.

For example, if you're an accountant trying to increase your online presence and engagement, you could ask your followers to share their top reasons for hiring someone else to do their taxes.

Ask them to hashtag their responses with #taxhelp or #relaxingnottaxing or something else clever and short.

If you don't have many fans, you'll need to gain more followers by sharing relevant content from your industry, interacting with people and finding relevant users to follow.

Here's an example of a brand that did this well: Lululemon with their #justmymat campaign. It began with a woman doing yoga in different settings in an Instagram brand video. As a result, thousands of followers uploaded photos and videos of themselves practicing yoga all over the world while using the campaign hashtag.

Tip #3: Show, Don't Tell

Telling your brand story doesn't have to mean typing out a whole bunch of copy. Images and videos can be a great way to capture the essence of your branding. Some platforms center around images (Pinterest and Instagram, for example).

Even the ones that don't have made changes to make social media storytelling easier, with more opportunities for photos, videos, and albums.

If you're not sure where to get images, do some research on design apps and sites that let you use your own images or templates and backgrounds to create engaging posts for the various social platforms.

There are so many ways you can tell a story that will best reflect your brand, business and you! You don't need to tackle the world of Facebook, Instagram, LinkedIn and Twitter on your own.

Susan Friesen, the founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having a lack of knowledge, skill, and support needed to create their online business presence.

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

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3 Tips for Social Media Storytelling

How to Build Better Engagement for Your Business

Stories predate television, the internet, and social media, but they're a big part of the modern marketing landscape. Social media is-or should be-a big part of your marketing strategy, no matter what line of business you're in.

Social media storytelling can increase reach and brand awareness and help you gain new followers. However, there is a great deal of noise out there.

If you don't attract attention, your message is going to be lost in a sea of other competing messages.

When we're attempting to connect and engage with our followers, customers and potential customers, it's essential to remember that we're not talking at people or simply posting products or services.

Think of this as a chance to narrate your brand, to start a conversation about who you are and what you offer.

Here are 3 tips to help bring storytelling into your social media marketing strategy:

Tip #1: Be Human

People are going to connect with people first, not brands. Share what's happening in your world with your followers, what you're learning and what's exciting you. Reinforce your brand's message, your mission and what you stand for.

Audiences are savvy, and they can tell when a brand isn't being authentic in their posts. Recently, we've been engaging our eVision audience with questions, and based on the response we're getting, it's a fun and genuine way to learn more about our followers while promoting our business.

That said, only share things that you want the whole world to know! Once you put something out there, it's out there for everyone to see-and snapshot and share-so make sure it's well-thought-out and appropriate.

Tip #2: Create Value

Your creative has to have intent, which isn't necessarily to make leads or sales. Think of ways to inform, entertain or surprise your audience.

Provide people with unique and interesting content, like blog posts, articles, infographics, videos or eBooks on platforms such as Facebook, LinkedIn, Twitter and Instagram.

Offering resources is one of the top ways to attract attention and followers. Inviting your community to be part of your brand is an ideal way to get them engaged with your resources.

For example, if you're an accountant trying to increase your online presence and engagement, you could ask your followers to share their top reasons for hiring someone else to do their taxes.

Ask them to hashtag their responses with #taxhelp or #relaxingnottaxing or something else clever and short.

If you don't have many fans, you'll need to gain more followers by sharing relevant content from your industry, interacting with people and finding relevant users to follow.

Here's an example of a brand that did this well: Lululemon with their #justmymat campaign. It began with a woman doing yoga in different settings in an Instagram brand video. As a result, thousands of followers uploaded photos and videos of themselves practicing yoga all over the world while using the campaign hashtag.

Tip #3: Show, Don't Tell

Telling your brand story doesn't have to mean typing out a whole bunch of copy. Images and videos can be a great way to capture the essence of your branding. Some platforms center around images (Pinterest and Instagram, for example).

Even the ones that don't have made changes to make social media storytelling easier, with more opportunities for photos, videos, and albums.

If you're not sure where to get images, do some research on design apps and sites that let you use your own images or templates and backgrounds to create engaging posts for the various social platforms.

There are so many ways you can tell a story that will best reflect your brand, business and you! You don't need to tackle the world of Facebook, Instagram, LinkedIn and Twitter on your own.

Susan Friesen, the founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having a lack of knowledge, skill, and support needed to create their online business presence.

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

The Hook, The Story, And The Offer

Using Social Media Creatively to Tell Your Story

When it comes to marketing for your business, telling your story (even if it is one of many) is critical to your success in business. You must always have a story to tell and not only is how you tell the story important but where you tell your story is often just as important when it comes to achieving the desired results.

Why your story is so important
You may not be sure why telling your story is such a necessity when it comes to writing content and marketing that content for your business. Well, your story is absolutely critical to your brand's and your business' success because it is how you are able to connect with the other person as two human beings and it is also how you demonstrate who you are and the values that you hold dear.

When it comes to sharing your story, your chosen social media channels are a wonderful vehicle to do just that and to do it extremely successfully. Here is how you go about accomplishing that.

• Tell your story on Facebook: Your Facebook fans enjoy a good story very much. If your story is well written and compelling, your fans will have no problem reading your posts all the way to the end. That all depends on how you present the information. With Facebook, you have the opportunity to tell a really beautiful story and you can tell that story as elaborately or as succinctly as you wish. It just depends on your writing style and on your target audience members. If you feel that you have a lot to share with your fans, you may want to choose to write a longer post. Just remember to keep it compelling and engaging. If you do that, other people will want to read your story and they will want to keep on reading other stories that you share in the future.
• Tell your story with images: In many cases, a picture is worth a thousand words. Using images to tell your story is a wonderfully creative way to grab the attention of your target audience members. If you have experienced an event that you would like to share with other people online, images will probably work extremely well. You can post the photo album and it can be shared in its entirety subsequently many times and in many places. That will also make it easy for other people to share your story with other people whom they know (if they feel that your story is worth sharing). Your album should encompass the whole experience, including other people who attended who you fee had some significance, as well as any other photos (or other images) that were also worth sharing in your opinion.
• Tell your story with a video: Videos can be an extremely effective way to tell your story. Just as is the case with the written word, a video can be shorter or it can be longer. Don't be afraid to tell your story at length, if you feel that what you have to say will be of interest to other people. Of course, if you don't have a lot to say, there is no point in just dragging out your video just to take up minutes. Make sure that the amount of time that you take to tell your story is the most appropriate amount of time for what you have to say.
• Tell your story using storyboards: Another way to share your story is with a combination of words and images. It can be a very effective way to tell your story because it will appeal to many different people. Some people react more positively to the written word and others react more positively to images because they are visual people. The storyboard luckily satisfies both types of people.
• Tell your story with a combination of original and curated content: You can take some concepts from curated content and combine those with your own story and experiences. It is a creative and effective way to tell your story and other people will be able to relate to what you are saying.

Conclusion
Telling your story is essential for your brand and for your business and using your chosen social media channels to tell your story is an intelligent, effective way to do just that. It helps you to establish a solid connection with your readers. The reality is that each and every time that you post content, you are sharing a story with your intended target audience. You are involved with social media on a regular basis for your business anyway so you may as well take full advantage of all that it has to offer you.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

Article Source: https://EzineArticles.com/expert/Michael_Cohn/404898

5 BRAND STORYTELLING EXAMPLES (What is Brand Storytelling?) / EP 16

3 Tips for Social Media Storytelling

How to Build Better Engagement for Your Business

Stories predate television, the internet, and social media, but they're a big part of the modern marketing landscape. Social media is-or should be-a big part of your marketing strategy, no matter what line of business you're in.

Social media storytelling can increase reach and brand awareness and help you gain new followers. However, there is a great deal of noise out there.

If you don't attract attention, your message is going to be lost in a sea of other competing messages.

When we're attempting to connect and engage with our followers, customers and potential customers, it's essential to remember that we're not talking at people or simply posting products or services.

Think of this as a chance to narrate your brand, to start a conversation about who you are and what you offer.

Here are 3 tips to help bring storytelling into your social media marketing strategy:

Tip #1: Be Human

People are going to connect with people first, not brands. Share what's happening in your world with your followers, what you're learning and what's exciting you. Reinforce your brand's message, your mission and what you stand for.

Audiences are savvy, and they can tell when a brand isn't being authentic in their posts. Recently, we've been engaging our eVision audience with questions, and based on the response we're getting, it's a fun and genuine way to learn more about our followers while promoting our business.

That said, only share things that you want the whole world to know! Once you put something out there, it's out there for everyone to see-and snapshot and share-so make sure it's well-thought-out and appropriate.

Tip #2: Create Value

Your creative has to have intent, which isn't necessarily to make leads or sales. Think of ways to inform, entertain or surprise your audience.

Provide people with unique and interesting content, like blog posts, articles, infographics, videos or eBooks on platforms such as Facebook, LinkedIn, Twitter and Instagram.

Offering resources is one of the top ways to attract attention and followers. Inviting your community to be part of your brand is an ideal way to get them engaged with your resources.

For example, if you're an accountant trying to increase your online presence and engagement, you could ask your followers to share their top reasons for hiring someone else to do their taxes.

Ask them to hashtag their responses with #taxhelp or #relaxingnottaxing or something else clever and short.

If you don't have many fans, you'll need to gain more followers by sharing relevant content from your industry, interacting with people and finding relevant users to follow.

Here's an example of a brand who did this well: Lululemon with their #justmymat campaign. It began with a woman doing yoga in different settings in an Instagram brand video. As a result, thousands of followers uploaded photos and videos of themselves practicing yoga all over the world while using the campaign hashtag.

Tip #3: Show, Don't Tell

Telling your brand story doesn't have to mean typing out a whole bunch of copy. Images and videos can be a great way to capture the essence of your branding. Some platforms center around images (Pinterest and Instagram, for example).

Even the ones that don't have made changes to make social media storytelling easier, with more opportunities for photos, videos, and albums.

If you're not sure where to get images, do some research on design apps and sites that let you use your own images or templates and backgrounds to create engaging posts for the various social platforms.

There are so many ways you can tell a story that will best reflect your brand, business and you! You don't need to tackle the world of Facebook, Instagram, LinkedIn and Twitter on your own.

Susan Friesen, the founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having a lack of knowledge, skill, and support needed to create their online business presence.

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293