Don't Be Scared To Pay For Ads On Social Media

When you're using social media marketing to get the word out about your business, it's important to understand that using organic methods is the long haul.

But, there are ways to speed up the process. Sometimes the best way to get your word out is to pay for it. Paying doesn't mean you're succumbing; it means that you're smart. It's important not to be afraid of paying for ads because it's a fast way to get more reach and make more conversions if you have the right content.

To run ads the right way, you need to be clear on a few options first. These include:

Learn the Platform

Before you post any ads, it's imperative that you understand how to use the platform properly for placing your advertisement and targeting your audience. Using it right will make a huge difference. Using it the wrong way will waste your money.

Hire Someone

If you don't know how to run an advertisement profitably, you may want to consider hiring an expert. Choose someone with a track record of success. If they do their job properly it should not cost you anything as their fee will be a small percentage of the extra profits you generate from your ads.

Know Your Target Audience

If you don't know who your target audience is, it's too soon for you to try to run paid ads. Fully understand exactly who your ideal customer is before you get started.

Ensure Your Content Is Perfected

Before running ads, you want to ensure that your content is otherwise perfected. Although you can run tests and continue to run tests even with imperfect content, try to get it close to perfect before using it for an advertisement.

Spend the Right Amount

You need an understanding of how much money you should spend on any given advertisement. Some platforms like Facebook are good at making suggestions. Start with a small budget and then scale up as you start to get the response you want.

Watch the Data

Once you do place an advertisement, you want to monitor the data to ensure that what you're doing is working. That way you can tweak it as you go.

It's important not to be afraid of paying for advertisements. It can make a huge difference in how fast you expand your reach and start making a profit, getting more email sign-ups, and building your audience.

The majority of business owners who use social media to advertise their business claim Facebook is the best, most productive advertising service on all social media networks. The good news is that you can run a Facebook ad campaign for as little as $5. 

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

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3 Hacks To Achieve Better Results From Instagram Ads

Do you use Instagram to promote your business?

Instagram advertising is popular right now. Their ad revenue will hit about $10 billion in 2019. Yes, that's billion with a "b".

Ads on Instagram generate that massive revenue because there are over two million monthly active marketers right now. The visually focused and stylish nature of the network makes it popular for brands to showcase their products and services. And over 80% of Instagram users follow at least one brand, 60% of the users notice new products on the platform, and about 200 million users visit at least one brand profile per day. Wow!

All this guarantees you an online audience that's ready to engage with your brand, so it's now more important than ever to run great Instagram ad campaigns.

Here are three hacks for running a powerful Instagram campaign.

1: Intrigue Your Audience

For most successful advertisers, the greatest selling point is a bit of mystery. Find the beauty hidden in mundane things. Always run ads that challenge your audience. Include a demo of your product being used along with something like a 60-second challenge. Also, add a link that leads straight to your website where users can buy your product if they accept the challenge.

2: Make Your Ads Look Native

Most of the top-performing Instagram ads don't look like ads at all. Instagram can make ads look native within the user's feed without controlling the caption and image you use.

Use creatives that blend in with organic Instagram posts and give your audience the same experience they would get from organic content. When Instagram users are scrolling through their feed, make sure your ad looks like any other content they see from the people they follow or their friends.

Don't forget to use high-quality visual content. Use remarkable images and videos in your videos because Instagram marketing is all about attention-grabbing visuals.

3: Target Your Dream Audience

Do you want to see great results from your Instagram ads? Then you need to target audiences who will relate with your brand and your campaign objectives.

Instagram's massive growth and multiple targeting options allow you to experiment with different ads on different audiences. Make sure you have a target persona and a well-defined targeting strategy. Don't waste your money on random testing. Know who the best audience for your campaign is and use specific testing methods to improve your audience.

Instagram's popularity continues to rocket as the cameras in smartphones become better at taking high-quality pics and videos. To learn more about this social media powerhouse and to get more tips to gain followers on Instagram, download my free Instagram Marketing Guide at http://jonallo.com/instagram

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

5 Tips To Profit From Pinterest Ads

Are you using Pinterest to promote your brand? If you are, you're tapping into over 250 million monthly active users. But are you certain that this image-based social media powerhouse it's helping to drive more traffic and profit?

Are you looking for ways to increase traffic to your site and help you generate more revenue? These five tips will help you generate more profit from this popular site.

1: Set SMART Goals

Set specific, measurable, achievable, relevant, and time-limited goals. Start by figuring out what you want to achieve and when you want to achieve it.

For instance, do you want to increase your followers to 200 by the end of the quarter? Or do you want your Pinterest ad to generate at least 100 downloads by the end of the month? Being specific gives you a goal to achieve, and it helps you to focus on using the right Pinterest marketing tools. Also, it makes it easier to track your success.

2: Consistency

Remember, if you pin too little, people will lose interest in you. And, if you pin too much, you risk overwhelming your audience and they're likely to unfollow you. Pin at least 10-12 pins per day to appear frequently in your follower's search results and feeds.

Also, consider the time of day you're pinning. The peak time is between 8 and 11pm on weekends. These are great times to put out your pins and tweak later depending on the insights on Pinterest marketing tools.

3: Promotion

Don't stop your promotion at Pinterest. Promote your pins on other social media platforms to generate traffic and increase followers.

4: Re-Pinning

Re-pin others' pins to gain an audience and generate more revenue. Pinterest is a social platform, so one of the best ways to get people to re-pin your pins is by being active. Pin others' pins, especially those with a target audience similar to yours. They'll notice you and even follow your boards.

5: Create Contests and Sell Your Own Products

Do you want to sell your products on Pinterest? Then, create contests. These are popular and they'll help you earn money.

Most businesses use contests to get people to engage with their brand. So if you do them properly, you'll trigger people to think about and talk about your brand. But be aware that contests can also make people add pins they aren't interested in. Sometimes pins from contests can feel irrelevant and spammy if they are done wrong.

Pinterest has become a major player in the social media universe. With over 250 million active monthly users, Google is paying more attention to Pinterest, which means you can boost your search engine rankings and enjoy free, targeted traffic by hopping on board this social media super-brand. Get your free Pinterest marketing checklist at https://jonallo.com/pinterest

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

Pinterest Ads Tutorial 2019 - Pinterest Advertising Tutorial For Traffic Campaigns