Showing posts with label Instagram. Show all posts
Showing posts with label Instagram. Show all posts
Friday, February 14, 2020
Sunday, February 9, 2020
Saturday, February 8, 2020
Friday, February 7, 2020
Thursday, February 6, 2020
Friday, January 31, 2020
Friday, January 17, 2020
Amazing Instagram Promotion Tactics You Can Use To Get Real Results
In recent years, Instagram has come a long way from being merely a photo-sharing social channel to develop into an influential weapon of brand marketing and advertising.
Did you know that over 600 million Internet users are surfing the Instagram platform to seek out new products?
Instagram has leveled the playing field in today's neck-throat competitive world, and in diverse industry sectors, But driving real results is not a walk in the park; it requires us to draw up a strategic action plan to promote your business' Instagram page.
To the good fortune of many, here in this post, we've rounded up five proven Instagram branding tactics to turn tides in your favor. So, scroll down and have a look:-
Know Your Audience
It is an integral facet of a result-driven Instagram marketing strategy. You might be publishing creating captivating images with high-quality content, but aren't getting the results expected.
Ever wondered why?
Because you are not taking into account your target audience when curating an Instagram action plan.
Invest time & resources to identify your prospective audience- and figure out what their needs and expectations are.
Try the Instagram insight to gain valuable information-
• Impressions
• Reach
• Website Clicks
• Follower Activity
• Video Views
• Saves
Instagram also provides comprehensive demographic information. You can effortlessly determine where the followers are coming, their age, and gender data.
Being a leading Digital Marketing Agency in the USA, we assure the lowest price quote!
Use of Relevant Hashtags
Just like Twitter, Instagram is a hashtag-powered social platform. Here, hashtags let you categorize images and video content.
Not only you can discover the trending topics but also better reach out to your potential followers.
In a nutshell, if you wish more and more people find your content, then you must find the right hashtags.
Here, are the best hashtags practices you must enforce in 2019:-
• Don't Overdo the Use of Hashtags
• Avoid the Overused Tags
• Stay Clear of Spam, No Irrelevant Hashtags
Use All The Instagram Tools
Since its launch in the year 2010, Instagram as a platform has evolved significantly. There's a lot we can do over this social channel, right from beautify the photos, tracking the performance to staying on top of changes.
Get to know the Instagram filters, editing tools and effects
Instagram comes with a suite of effective business tools to help you better understand the performance
Use the Insta-Smart
Article Source: https://EzineArticles.com/expert/Akshay_Puri/2250098
P.S.
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Gain clarity on your target audience, a downloadable and editable 6-month content calendar as well as a guide on how to set up the PERFECT content strategy for each month!
Do yourself a favor & LEARN MORE about the Conquer Your Content System & Content Marketing Starter-Kit
Wednesday, January 15, 2020
Friday, December 13, 2019
Wednesday, November 27, 2019
Sunday, November 17, 2019
Amazing Instagram Promotion Tactics You Can Use To Get Real Results
In recent years, Instagram has come a long way from being merely a photo-sharing social channel to develop into an influential weapon of brand marketing and advertising.
Did you know that over 600 million Internet users are surfing the Instagram platform to seek out new products?
Instagram has leveled the playing field in today's neck-throat competitive world, and in diverse industry sectors, But driving real results is not a walk in the park; it requires us to draw up a strategic action plan to promote your business' Instagram page.
To the good fortune of many, here in this post, we've rounded up five proven Instagram branding tactics to turn tides in your favor. So, scroll down and have a look:-
Know Your Audience
It is an integral facet of a result-driven Instagram marketing strategy. You might be publishing creating captivating images with high-quality content, but aren't getting the results expected.
Ever wondered why?
Because you are not taking into account your target audience when curating an Instagram action plan.
Invest time & resources to identify your prospective audience- and figure out what their needs and expectations are.
Try the Instagram insight to gain valuable information-
• Impressions
• Reach
• Website Clicks
• Follower Activity
• Video Views
• Saves
Instagram also provides comprehensive demographic information. You can effortlessly determine where the followers are coming, their age, and gender data.
Being a leading Digital Marketing Agency in the USA, we assure the lowest price quote!
Use of Relevant Hashtags
Just like Twitter, Instagram is a hashtag-powered social platform. Here, hashtags let you categorize images and video content.
Not only you can discover the trending topics but also better reach out to your potential followers.
In a nutshell, if you wish more and more people find your content, then you must find the right hashtags.
Here, are the best hashtags practices you must enforce in 2019:-
• Don't Overdo the Use of Hashtags
• Avoid the Overused Tags
• Stay Clear of Spam, No Irrelevant Hashtags
Use All The Instagram Tools
Since its launch in the year 2010, Instagram as a platform has evolved significantly. There's a lot we can do over this social channel, right from beautifying the photos, tracking the performance to staying on top of changes.
Get to know the Instagram filters, editing tools and effects
Instagram comes with a suite of effective business tools to help you better understand the performance
Use the Insta-Smart
Let's Wrap Up
We would love to hear from you, share your practical experience promoting your brand over Instagram.
We're a premier digital marketing company that has prowess in delivering a result-driven solution for improved ROI. We promise increased brand awareness, increased social followings, and increase enquires and sales.
http://universalitservice.com/services/social-media-marketing-social-media-strategist/
Article Source: https://EzineArticles.com/expert/Akshay_Puri/2250098
Saturday, November 16, 2019
7 Ways to Use Videos for More Engagement on Instagram
In the digital world, social media has become a very important part of a successful marketing strategy. Social media platforms like Facebook, Instagram, Twitter, etc. offer a lot of opportunities for brands to showcase their products. These platforms are free to use and you can directly interact with a larger audience at once. You don't need to invest a lot of money in building a marketing strategy that includes social media videos. No matter whether you have a small or a large business, it's time that you take social media marketing seriously.
Based on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube has doubled in the last three years. Moreover, Facebook live videos receive 10 times more comments that a regular video. All these statistics show that video content is in demand on social media networks. This is because millennials connect more to videos on social media. Web Marketing Video Council has found that more than 60 percent of brands are using social media videos actively for promotions. Thus, it is highly likely that your competitors are also leveraging the power of social media video to expand their customer base.
Instagram is a very powerful social media platform that allows you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. As per their study, Instagram crossed the threshold of 1 billion monthly active users in 2018. Moreover, Instagram is currently growing at a rate of 5 percent per quarter, the highest among social media platforms. So, Instagram should be your first choice in showcasing your brand's product and services. In this article, we will take you through some ways to use Instagram videos for engaging more audience.
Short Commercials
Create short, valuable videos that represent your brand. You can showcase your product in an artistic way through these videos. The commercial can be inspirational, funny, or emotional. Instagram currently allows you to share a 60-second video on your timeline. With such short videos, it is easy to grab the attention of the target audience. Also, short videos are best to share crisp information about your products. You can share the commercial in Instagram stories, IGTV or in the Instagram timeline.
Product details
Showcase your product's specifications or a 'product in action' video to demonstrate its capability. Focus only on important features to keep the viewers engaged. Keep the video more informative and less descriptive. Attention to detail is the key to creating a cool and sexy video. You can put the product video in your brand's Instagram page's timeline for the audience to see anytime. Creating such spontaneous videos attracts a lot of attention.
Do it yourself videos
An effective way to use Instagram videos is to create instructional content. 'Do it yourself' or 'how to' videos share your products working. This helps the users to understand the product's usage. You can also create troubleshooting videos related to any problem that your customer might face. To the point, videos are liked by the target audience as they get relevant information within a short span of time. By sharing such videos from time to time you can build a relationship with your existing customers.
Behind the scenes video
Customers have become picky in choosing a product, hence it is important to establish a connection with them. You can create behind the scenes videos that take them through trivia related to your product. You can even conduct quick learning sessions about tips and tricks related to your product usage. The fast forward video that Sheryl Cole has shared about her work will give some idea. You just have to be creative and smart in capturing the right moments for your Instagram video.
Instagram Stories Video
Instagram launched Insta stories in August 2016. Through stories, you can share images or videos with your followers for a 24-hour duration. This short span creates a sense of urgency and people tend to view the stories as they see one active. You can use stories to promote your business as follows:
- Sharing short-time deals is a good way to attract people to your products and services. You can set up the offer so that it can only be redeemed during the story's lifespan. Once people get to know about such deals, they will come for more.
- Let an influencer take over your Instagram handle to share a sneak peek of the products and discount offers. A familiar face is sure to attract more audience.
The best feature on Instagram is that you can stream live video on it. Once you go live on Instagram, you are at the forefront of your follower's feed. Hence, there are high chances of your followers engaging with your live stream. They get to see your stream even if they aren't physically part of the event. Product previews, product releases, Q&A sessions, educational streams, etc. are some ways in which you can engage with your online audience. If your event is pre-planned, then you can promote it through emails and other social media platforms.
Bring in the makers
Give a personal touch to your stories by introducing your employees who have created your products and services. You can get the team members to share their journey in product development. Also, you can let your employees handle your brand's Instagram account for a day. They can then share details about their work life and the hard work that goes into making the product. The employees can even conduct a Q&A session for the audience to educate them about the product. Such video sessions create an emotional connect with the target audience and more views to your Instagram account.
Conclusion
If you aren't incorporating the power of Instagram into your digital marketing campaign, then you are missing out on something big. Instagram's potential if exploited properly, can take your products to new heights. There is no perfect way to use Instagram video, the techniques mentioned above will help you in getting started in doing so. You can even hire social media management agencies that will help you promote your products by creating some amazing video content.
Article Source: https://EzineArticles.com/expert/Mark_S_Cooper/1296732
Sunday, November 10, 2019
7 Ways to Use Videos for More Engagement on Instagram
In the digital world, social media has become a very important part of a successful marketing strategy. Social media platforms like Facebook, Instagram, Twitter, etc. offer a lot of opportunities for brands to showcase their products. These platforms are free to use and you can directly interact with a larger audience at once. You don't need to invest a lot of money in building a marketing strategy that includes social media videos. No matter whether you have a small or a large business, it's time that you take social media marketing seriously.
Based on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube has doubled in the last three years. Moreover, Facebook live videos receive 10 times more comments that a regular video. All these statistics show that video content is in demand on social media networks. This is because millennials connect more to videos on social media. Web Marketing Video Council has found that more than 60 percent of brands are using social media videos actively for promotions. Thus, it is highly likely that your competitors are also leveraging the power of social media video to expand their customer base.
Instagram is a very powerful social media platform that allows you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. As per their study, Instagram crossed the threshold of 1 billion monthly active users in 2018. Moreover, Instagram is currently growing at a rate of 5 percent per quarter, the highest among social media platforms. So, Instagram should be your first choice in showcasing your brand's product and services. In this article, we will take you through some ways to use Instagram videos for engaging more audience.
Short Commercials
Create short, valuable videos that represent your brand. You can showcase your product in an artistic way through these videos. The commercial can be inspirational, funny, or emotional. Instagram currently allows you to share a 60-second video on your timeline. With such short videos, it is easy to grab the attention of the target audience. Also, short videos are best to share crisp information about your products. You can share the commercial in Instagram stories, IGTV or in the Instagram timeline.
Product details
Showcase your product's specifications or a 'product in action' video to demonstrate its capability. Focus only on important features to keep the viewers engaged. Keep the video more informative and less descriptive. Attention to detail is the key to creating a cool and sexy video. You can put the product video in your brand's Instagram page's timeline for the audience to see anytime. Creating such spontaneous videos attracts a lot of attention.
Do it yourself videos
An effective way to use Instagram videos is to create instructional content. 'Do it yourself' or 'how to' videos share your products working. This helps the users to understand the product's usage. You can also create troubleshooting videos related to any problem that your customer might face. To the point, videos are liked by the target audience as they get relevant information within a short span of time. By sharing such videos from time to time you can build a relationship with your existing customers.
Behind the scenes video
Customers have become picky in choosing a product, hence it is important to establish a connection with them. You can create behind the scenes videos that take them through trivia related to your product. You can even conduct quick learning sessions about tips and tricks related to your product usage. The fast forward video that Sheryl Cole has shared about her work will give some idea. You just have to be creative and smart in capturing the right moments for your Instagram video.
Instagram Stories Video
Instagram launched Insta stories in August 2016. Through stories, you can share images or videos with your followers for a 24-hour duration. This short span creates a sense of urgency and people tend to view the stories as they see one active. You can use stories to promote your business as follows:
- Sharing short-time deals is a good way to attract people to your products and services. You can set up the offer so that it can only be redeemed during the story's lifespan. Once people get to know about such deals, they will come for more.
- Let an influencer take over your Instagram handle to share a sneak peek of the products and discount offers. A familiar face is sure to attract more audience.
The best feature on Instagram is that you can stream live video on it. Once you go live on Instagram, you are at the forefront of your follower's feed. Hence, there are high chances of your followers engaging with your live stream. They get to see your stream even if they aren't physically part of the event. Product previews, product releases, Q&A sessions, educational streams, etc. are some ways in which you can engage with your online audience. If your event is pre-planned, then you can promote it through emails and other social media platforms.
Bring in the makers
Give a personal touch to your stories by introducing your employees who have created your products and services. You can get the team members to share their journey in product development. Also, you can let your employees handle your brand's Instagram account for a day. They can then share details about their work life and the hard work that goes into making the product. The employees can even conduct a Q&A session for the audience to educate them about the product. Such video sessions create an emotional connect with the target audience and more views to your Instagram account.
Conclusion
If you aren't incorporating the power of Instagram into your digital marketing campaign, then you are missing out on something big. Instagram's potential if exploited properly, can take your products to new heights. There is no perfect way to use Instagram video, the techniques mentioned above will help you in getting started in doing so. You can even hire social media management agencies that will help you promote your products by creating some amazing video content.
Article Source: https://EzineArticles.com/expert/Mark_S_Cooper/1296732
Sunday, November 3, 2019
3 Hacks To Achieve Better Results From Instagram Ads
Do you use Instagram to promote your business?
Instagram advertising is popular right now. Their ad revenue will hit about $10 billion in 2019. Yes, that's billion with a "b".
Ads on Instagram generate that massive revenue because there are over two million monthly active marketers right now. The visually focused and stylish nature of the network makes it popular for brands to showcase their products and services. And over 80% of Instagram users follow at least one brand, 60% of the users notice new products on the platform, and about 200 million users visit at least one brand profile per day. Wow!
All this guarantees you an online audience that's ready to engage with your brand, so it's now more important than ever to run great Instagram ad campaigns.
Here are three hacks for running a powerful Instagram campaign.
1: Intrigue Your Audience
For most successful advertisers, the greatest selling point is a bit of mystery. Find the beauty hidden in mundane things. Always run ads that challenge your audience. Include a demo of your product being used along with something like a 60-second challenge. Also, add a link that leads straight to your website where users can buy your product if they accept the challenge.
2: Make Your Ads Look Native
Most of the top-performing Instagram ads don't look like ads at all. Instagram can make ads look native within the user's feed without controlling the caption and image you use.
Use creatives that blend in with organic Instagram posts and give your audience the same experience they would get from organic content. When Instagram users are scrolling through their feed, make sure your ad looks like any other content they see from the people they follow or their friends.
Don't forget to use high-quality visual content. Use remarkable images and videos in your videos because Instagram marketing is all about attention-grabbing visuals.
3: Target Your Dream Audience
Do you want to see great results from your Instagram ads? Then you need to target audiences who will relate with your brand and your campaign objectives.
Instagram's massive growth and multiple targeting options allow you to experiment with different ads on different audiences. Make sure you have a target persona and a well-defined targeting strategy. Don't waste your money on random testing. Know who the best audience for your campaign is and use specific testing methods to improve your audience.
Instagram's popularity continues to rocket as the cameras in smartphones become better at taking high-quality pics and videos. To learn more about this social media powerhouse and to get more tips to gain followers on Instagram, download my free Instagram Marketing Guide at http://jonallo.com/instagram
Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948
Tuesday, October 8, 2019
Thursday, September 19, 2019
Networking On Instagram
There are many ways to grow your networks, connect with others and do viable business while building quality relationships. Networking does not have to be in person but can also be done via the internet, apps and other online avenues. Social media, in particular, is a tremendous way to engage with individuals, groups, companies, and associations. But, like with other online platforms, savvy networkers need to learn how to make the most of their networking efforts.
Listed below are helpful tips for creating, fostering and growing communities for networking success.
Hashtags
The use of "#" is critical for Instagram efficiency and effectiveness. Once you have set up a profile, link and other information, consider brainstorming hashtags that resonate with your brand. These labels can help you connect with like-minded individuals who share your interests, skills, passions, etc. It can also create trending topics that allow you to be searched and discovered. It is recommended to post with at least 8 relevant hashtags.
@ Sign
The use of "@" is equally critical for using IG to its maximum proficiency. This feature allows you to include others in your post. This activity can make your posts to not only go viral but tap into other networks to further connect. Choose individuals, companies, and organizations which can benefit from your posts, find value in your content and are able to repost to their followers/community.
Visuals
Last but not least, it is important to make your post engaging whether they are short or long. Include eye-catching photos, interesting video clips, graphics and designs to appeal to your viewers. This is an opportunity to not only be creative but promote your brand and unique identity.
Follow these instructions to master the art of networking via IG. Connect with others, grow your networks and continue to add value.
Chi Chi Okezie is the owner/producer of SIMPLEnetworking, LLC in Atlanta, GA. Learn tips, tactics, and techniques from the Champion Networker! Visit the SN Official Website: http://www.snseminars.com to read excerpts of her books, sign up for her newsletter, register for events and classes or visit her blog!
Article Source: https://EzineArticles.com/expert/Chi_Chi_Okezie/154937
Friday, September 13, 2019
3 Hacks To Achieve Better Results From Instagram Ads
Do you use Instagram to promote your business?
Instagram advertising is popular right now. Their ad revenue will hit about $10 billion in 2019. Yes, that's billion with a "b".
Ads on Instagram generate that massive revenue because there are over two million monthly active marketers right now. The visually focused and stylish nature of the network makes it popular for brands to showcase their products and services. And over 80% of Instagram users follow at least one brand, 60% of the users notice new products on the platform, and about 200 million users visit at least one brand profile per day. Wow!
All this guarantees you an online audience that's ready to engage with your brand, so it's now more important than ever to run great Instagram ad campaigns.
Here are three hacks for running a powerful Instagram campaign.
1: Intrigue Your Audience
For most successful advertisers, the greatest selling point is a bit of mystery. Find the beauty hidden in mundane things. Always run ads that challenge your audience. Include a demo of your product being used along with something like a 60-second challenge. Also, add a link that leads straight to your website where users can buy your product if they accept the challenge.
2: Make Your Ads Look Native
Most of the top-performing Instagram ads don't look like ads at all. Instagram can make ads look native within the user's feed without controlling the caption and image you use.
Use creatives that blend in with organic Instagram posts and give your audience the same experience they would get from organic content. When Instagram users are scrolling through their feed, make sure your ad looks like any other content they see from the people they follow or their friends.
Don't forget to use high-quality visual content. Use remarkable images and videos in your videos because Instagram marketing is all about attention-grabbing visuals.
3: Target Your Dream Audience
Do you want to see great results from your Instagram ads? Then you need to target audiences who will relate with your brand and your campaign objectives.
Instagram's massive growth and multiple targeting options allow you to experiment with different ads on different audiences. Make sure you have a target persona and a well-defined targeting strategy. Don't waste your money on random testing. Know who the best audience for your campaign is and use specific testing methods to improve your audience.
Instagram's popularity continues to rocket as the cameras in smartphones become better at taking high-quality pics and videos. To learn more about this social media powerhouse and to get more tips to gain followers on Instagram, download my free Instagram Marketing Guide at http://jonallo.com/instagram
Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948
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