Free and Easy Content Marketing Tools for Busy Small Business and Site Owners

The first phase of internet marketing was "SEO", then came "Social Media Marketing". Today's internet marketing buzzword is "Content Marketing".

"Another 'New Thing?' I'm Tired Of New Things!"

I know what you're thinking, "Great, another new internet marketing concept that I have to learn. I just bought MySpace wallpaper!"

We hear you, this discipline can be exhausting. The "new" things never stop. It's as though the internet never sleeps!

Content Examples

In the old days, Content was simply the articles in newspapers or stories in magazines. Content is what makes a publication worth reading. Content has been the backbone of media and advertising since before the internet.

Today, Content is the copy on your website, your blog posts, articles, videos, and PDFs. Basically, it's the stuff the search engine spiders crawl and the material your viewers read, download and watch.

What Is Content Marketing?

Content Marketing is using content for promotional purposes. Have you seen those boxes of text in magazines that look like mini articles? Those are called "advertorials". They're informational and usually written by experts, but they're paid for by an advertiser and they're written to get you to take action. Advertorials have been effective Content Marketing tools for over a hundred years.

You Are Already Content Marketing

Content Marketing is not really new. Chances are you're already doing Content Marketing as part of your SEO and Social Media marketing efforts. "Content" is simply the stuff you share when you Like, Tweet or Blog. It's the videos you submit to YouTube and it's the practice of uploading your articles to article directories.

Content Syndication

Content syndication is loaning out the content you've created to other outlets to get more exposure and to help other media fill their space. Examples of content syndication are the Associated Press articles that appear in news sites or in your local newspaper.

Benefits of Content Syndication

Since creating content is time-consuming and labor-intensive it's great to spread it as far and efficiently as possible. But finding guest blogging opportunities and submitting articles and videos to directories is time consuming and there's no guarantee they'll ever be seen.

Sharing your content with people who have expressed an interest in it is much more effective because these people are seeking this type of material in order to share it with interested viewers. This is the benefit of Content Syndication.

Safely Syndicate Your Content

Repost.us is a free service that automatically makes your pages and blog posts available to other publishers who may wish to share it.

The most important feature of their service is that it syndicates your content so that it can't be changed by the next user. All your text, photos and links are encoded so that when they are embedded in another site they remain exactly as they appear in your site.

In fact, if you make any changes or updates to your pages or posts those changes will immediately appear on all the other sites where your content is already embedded!

This isn't the case when you share your content on article directories because there's always the possibility a publisher will remove your links or change your material. Also, article directories don't accept photos but photos on your site's content remain when they are shared on third party sites that embed your content via repost.us.

Content Sharing Plugins Available For Most Platforms

Repost.us has tools for WordPress, Tumblr, Blogger, TypePad, Drupal (and more platforms) that will make your on-site content available through the Repost.us website and through the dashboard of other users who have the Repost.us software on their websites.

Publishers with the Repost.us plugin (or addon, etc) installed will automatically see a stream of available articles in their admin area/dashboard. But not just any articles, the plugin tool actually offers content related to the other content on the host site.

Complete Share Statistics and Control

In your area of Repost.us website, you can see how many times your content has been shared, how many impressions it has gained and even the sites where it exists. You can also block a site from embedding your material.

Have multiple sites? You can share and track multiple sites under one Repost.us account while maintaining separate statistics for each one.

Makes Content Curation Easy

Although every webmaster engaged in marketing is encouraged to blog and write articles to keep their site fresh and attract visitors the reality is not everyone has the time.

Another aspect of adding fresh material is a way to bring your readers (and search engines) a variety of voices.

This has lead to the popularity of "Content Curation" which is simply picking an interesting variety of other people's material to share on your site. Repost.us makes this simple because you'll always have access to plenty of related articles from writers willing to share.

Here are some advantages of using Repost.us:

• Easily make your content available to other publishers in related niches
• Find potential new products and business partners
• Keep an eye on competitors
• Keep up with industry products, players and news
• Easily add a new variety of voices and topics to your blog or site with Content Curation

Things To Be Aware Of

What's the catch? There's a lot of advertising. If your site is not ad-heavy, the articles you get from Repost.us will usually contain one or two square (250 x 250) ads.

But the ads shown are related to the material so they usually seem to fit in fine with the content and it's a small price to pay for such a great free service.

Competitors See You (And You See Them)

But actually here are couple things to keep in mind - competitors in the same niche will also see exactly what you're posting as soon as you put it out there and can easily copy your idea if not your content. But since you'll be publishing first on your own site (a Content Marketing Best Practice) they could have found it there anyway.

And of course, this is an easy way for you to keep tabs on articles in your industry too. But in our opinion, you might as well put it all out there because it's going to get found anyway. And isn't that the point of being online?

How To Get More From Repost.us

Make New Acquaintances, Build Alliances

The fact that the related posts they suggest are very accurate makes it a great way to find new potential partners you can work with to cross-sell, guest post, create an affiliate relationship with, cross-promote to each other's email list or work together in another way.

Add Links To Your Other Content From Articles You Embed (Curate)

It's actually possible to add text and links to the bottom of the Repost.us articles you put on your site - though it's not possible to change the content within the article, (nor do we think it would be ethical do so).

This presents a good opportunity to interlink your pages by adding a link to another page of your site that's related to the topic. It's usually a good idea to add a paragraph or two of text with the link.

We always do this respectfully by writing, "Thanks to [author name] for the great guest post above" to make it clear the new material is ours. Then we include a few thoughts of our own on the topic and at the end say something like, "For more information about [topic] see [page on our website]".

Use Your Google Authorship

Include your first and last name on your content and be sure you are signed up for Google Authorship to increase the quantity and variety of sites with which you're associated.

Two Plugins To Get More Out Of Repost.us

Social Essentials is a WordPress plugin that helps you maximize the exposure and traffic from content you share via repost.us because it embeds your social media share buttons on the bottom of the content that gets shared on other sites.

The Related Content plugin will automatically place links to related stories on your site at the bottom of the posts you embed (curate). This will help keep visitors on your site.

How Do Search Spiders See The Content?

Some say search engine spiders can't see the text embedded, but when we run tests using search engine spider simulators the text appears to be visible to the spiders.

This repost.us tool is one of the fastest, easiest and most effective ways to get your information, brand name, photos, infographics and links embedded on other sites and bringing in new viewers in related niches.

Article Source: https://EzineArticles.com/expert/Peter_Semple/1450573

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

Gain clarity on your target audience, a downloadable and editable 6-month content calendar as well as a guide on how to set up the PERFECT content strategy for each month! 

Do yourself a favor & LEARN MORE about the Conquer Your Content System  & Content Marketing Starter-Kit 

Ecommerce Tools

For an eCommerce website to be successful in today's competitive landscape consideration needs to be paid to several factors. Below we list the common factors that aid eCommerce success.

eCommerce Software: WordPress, Shopify, Magento

Each platform has its own pros and cons including the complexity of use, flexibility, functionality, management, security measures, third party compatibility, etc.

Shopping Websites: Amazon, Google

Feeding your products through to sites like Amazon and Google - yes - costs money but this should be weighed up against the additional sales generated and also the increased exposure for your eCommerce website.

The feed/s can be set up to automatically take notice of product and category changes you make on your eCommerce website and periodically regenerate and resubmit the feeds through to these shopping platforms.

Shopping Comparison websites: Newegg, Shop, ShopBot

Similarly with the ability to feed products through to sites like Newegg, Shop, ShopBot and other shopping comparison websites the same strategy and cost modeling applies here.

Newsletter Managers: Campaign Monitor, MailChimp

A great way to keep in contact with your customers - updating them on new products, product ranges, and other useful or sales-focused information.

These systems range from the simple to the elaborate; allowing simple sign-up forms through to managing customer journeys from the inception of a subscriber, the customer through their full life cycle. Some allow the integration of product feed data to be used in managing certain types of newsletters like basket abandonment. GDPR is an important consideration so ensure you follow the guidelines before sending out any communications.

Social Media Platforms: Facebook, Twitter, LinkedIn

Another great way to engage potential and existing customers. It may be it is sales, customer service, information dissemination or general engagement - Social Media is a must for most businesses.

With Social Media, there are a number of offerings here in relation to reaching your intended market. This encompasses both free and paid forms of advertising your eCommerce website. And each platform attracts its own type of audience and user so research the top x number of Social Media platforms to find where your audience is.

Campaign Managers: HubSpot, Infusionsoft

Managing the acquisition of new customers has become more complicated with the number of online channels where they can be reached or found. Newsletters, Social Media Accounts alike require management with a consistent message and with as much ease, from an administrative perspective, as possible. Offerings like that from HubSpot and Infusionsoft attempt to make this possible.

Pay-per-click Advertising: AdWords, Amazon, Facebook, Twitter

Another way to reach your intended audience is to use pay per click advertising. Again there is a cost - but needs to be balanced against sales/engagement your eCommerce website gets through them. The range of these types of advertising vehicles is vast from dedicated platforms like AdWords and Amazon through to this offering is available via Social Media websites. Each provides tools, control panels, reporting, and metric targeting and like social media, your audience may be reached through a specific PPC channel so do some research/testing.

Analytics: Google, MSN, Hotjar

Who is visiting your eCommerce website and what are they doing when they get there. Which pages are performing the best and which require your attention, where are you losing customers, which pages are not converting.

Analyzing the visits and engagements on your website can help you focus your attention on the parts of your eCommerce platform that require the most work.

Summary:

As you can see the list of eCommerce tools is long and a lot needs attention. As business owners, we have only so much time during the day. So work with the above tools methodically (they are not in a particular order) so that you can measure results from the work you do on each point to find which elements are the most effective for your eCommerce website.

Article Source: https://EzineArticles.com/expert/Emmett_Brosnan/2525276

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

Gain clarity on your target audience, a downloadable and editable 6-month content calendar as well as a guide on how to set up the PERFECT content strategy for each month! 

Do yourself a favor & LEARN MORE about the Conquer Your Content System  & Content Marketing Starter-Kit 

10 Benefits Of A Spelling and Grammar Checker

There are many reasons to invest in software that will correct your grammar and spelling. While some of these reasons may seem obvious, others may not be so apparent. Due to the increasing number of people who use incorrect grammar and spelling, employers, teachers, and others are beginning to place more emphasis on the importance of using correct spelling and grammar at all times. Here are some benefits of investing in a program that will check and correct spelling and grammar.

1. Learning problems such as dyslexia or attention deficit disorder cause people to struggle in both spelling and grammar. A program that can do a grammar and spelling check on written work will help people find the mistakes that they tend to make. People with learning problems often can't find their own errors. A software program that will catch these mistakes will make it easier to communicate with others and help them avoid making embarrassing mistakes.

2. Being able to produce papers without any errors is another great advantage of using a spelling and grammar checker. No longer do people have to worry about rather or not they spelled things correctly or used the right grammar. With a spelling and grammar checker, they can rest assured that their work will be correct.

3. Having good grammar and spelling skills can make a big difference on the job. People don't usually spend enough time proofreading their work, which often backfires on them. Oftentimes, they may not know the damage that comes about by using poor grammar and spelling. However, the bottom line is that others will have negative feelings about them and their company if their words are not used correctly. People will be more likely to succeed at their jobs if they use good spelling and grammar skills. This can make it more likely for them to receive promotions and a raise from their employers.

4. Spelling and grammar checkers are especially helpful for those who are very busy. Although everyone should take the time to proofread their work, it does take time. These programs can help save time by finding errors and making suggestions for correction.

5. Many people hate to write because they know they don't do a good job at communicating or they don't have good writing skills. A top-notch spelling and grammar checker can help to take away some of that stress. They can write papers for school, comment on a social networking site or send an email with the confidence that they are avoiding major mistakes in spelling and grammar.

6. People who don't have good spelling and grammar skills will often find other people to proofread their work for them. While this is helpful, they still must depend on others. Others must now take the time to do this work for them and they have to wait on others, trusting that they will do a good job. If they can find a checker program to do this for them, they will be able to become more independent and get their work done when they want to get it done.

7. Using good grammar and spelling is important, although many people don't like to admit it. Some people will even criticize and belittle those who don't use correct grammar and spelling. If an employee continues to make grammatical and spelling errors at work, their employee has the right to fire them, as this is a reflection on the image of the company. Using a quality spelling and grammar correction program will not only help workers to have more confidence in themselves, but they will gain the confidence of their customers, peers, teachers, and employers as well.

8. Because so many people take good writing skills lightly, people can really gain the upper hand at school, on the job and elsewhere by using correct words, both in spelling and grammar. Teachers are very impressed with students who take the time to correct their errors and turn in papers with great grammar and spelling. Employers appreciate a worker who writes papers without common errors in grammar and spelling. It's a good feeling to know that by using a spelling and grammar checker, more doors are open to a brighter future.

9. Investing in a grammar and spelling checker will enable others to communicate effectively on social networking sites, emails, and letters. This can affect their personal lives because the greater their skill with words, the greater their ability to communicate with others. Friends and colleagues will be impressed at the ability of those who can write with meaning and depth.

10. A spelling and grammar checker is very beneficial to those just learning to speak and write English, as it will help them improve their skills. While learning, the spelling and grammar software will help them use the correct words and also spell correctly. This can be a learning process as well, both in spelling and in grammar. They will then be able to write things correctly, through the spelling and grammar correction that follows, and thus, improve their skills and communicate with others in English.

Are you tired of making the same grammar and spelling errors? With our innovative and user-friendly spelling and grammar correction software, you no longer have to worry about it. With the amazing ability to perform an online grammar check, our unique program will help anyone struggling with writing. Visit our website today to learn more!

Article Source: https://EzineArticles.com/expert/Tom_Harel/140307

Article Writing - 5 Important Factors For Peak Performance

1. Keywords

When most people enter a word or phrase into the search bar in their browser, they are most likely using either the Google, Bing or Yahoo search bars. The results of their query will bring the search engines best matches for the person.

The goal or ideal situation will be to find the articles on the first search engine results pages, or SERPs, for the keywords and subjects that are relevant to the content in that post. The first 3-5 keywords in the post will get a higher priority from the search engines.

It's a great idea to use a keyword tool. I think that the Free Google Webmaster Keyword Tool and the Jaaxy Keyword Tool, which has a free starter plan, are both awesome and I highly recommend them.

2. Title

Did you know that up to 95% of the article, post, or book success can be determined by the first 3-5 words in the title? Wow, that sounds like a really interesting and important factor to keep in mind, I'm sure you agree. A lot is determined simply by whether the piece sells, the demand or purchasing of the work. So choosing the title is not to be taken lightly, create keyword-rich titles that match the most commonly searched keywords for your topics, for best results with your articles, eBooks, etc.

Your article marketing strategy can be maximized simply by understanding keywords and how to create smart titles. These titles are closely matched to word phrases entered into the search bars on a daily basis. You can draw or attract lots of targeted traffic to your articles and website by understanding how the search engines work.

3. The Introduction or Summary

The purpose of your article summary is to lead an interested reader to check out the rest of your article. Start out by letting your audience know the benefits they will receive when they read your article.

The length of your article introduction should be somewhere between 3-8 sentences or about 2 paragraphs in length. Add a few keywords related to your article title within those few sentences.

With each post written, be sure to target your intended viewers and speak directly to them. Let them know that your article is written for their benefit and they should read the whole page.

There's no need to make the summary any more than 5-8 sentences, nor should you repeat the author's name in the introduction. Don't try to promote yourself or your business by adding a link or your URL address. All of these things, including email address, can be added at the end of the article. Don't put the title of the article in the 3-8 sentence summary either.

4. The Article Body

Choose a Font and letter size that you like, one that's easy to read with enough white space between lines and paragraphs. You can break your article down into an eye-pleasing, easy reading style, maybe with a numbered list or bullet points.

Share your expert strategies, tips, and knowledge. Your website should be filled up with quality posts or articles, relevant and useful for those searching for up to date information on the topics of your site.

Draw the reader to want more and to click on your site URL where there is a lot more relative information. Some will be persuaded to answer a call to action or even to make a purchase.

Put links in the end or conclusion of the article and draw readers to your website or to an affiliate site.

It's not a good practice to promote your own site in the article's body. The content should be in a manner that doesn't sound spammy. Save the links and self-promotion for the end.

Most website owners and publishers will not republish a self-promoting article and I'm sure that we all want as much exposure and circulation as we can get. It's always best to fill up the article's body with great quality content in a way that gives the reader something that answers their search entry.

The article's body should show your expert experience, knowledge, how-to info, and or advice. When writing the article always provide up-to-date, relevant, useful information with your readers and continuously build up your niche authority and trust.

Remember to bear in mind the article title and be sure to stay on the subject.

Always make it a point to keep the reader in mind and speak to them in your writing.

Also, remember to fit in your pre-chosen keywords at least a few times throughout the article body in a way that doesn't make the article sound unnatural.

5. Conclusion

This is how to close out or conclude the article and greatly increase traffic to your site:

Wrap up the post by making a few closing points within about a single paragraph, or a few sentences and lead the reader to your offer.

Be sure that your readers know that the article is written by an individual person. That alone will cause many to click on your site URL and check out your profile.

Sum up your offer, or unique selling proposition (USP) in one-three sentences and reach out and encourage the reader to visit your website or offer. Tell the reader to enter their name and email address or make a purchase and leave a valid URL address: <a target="_blank" rel="nofollow" href="https://yoursite.com">https://yoursite.com</a>. Don't hide the URL address in a word or anchor text. Using the full address will ensure that the link will remain active when a publisher uses your article.

Article marketing is a great way to improve your writing skills because of the volume of the content that you produce. So then, your writing skills will improve and continuously draw readers to your site to review and share the content found there.

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Article Source: https://EzineArticles.com/expert/Peter_Mangini/2298216

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