Showing posts with label writing. Show all posts
Showing posts with label writing. Show all posts
Monday, January 13, 2020
Sunday, January 12, 2020
Monday, December 23, 2019
Saturday, December 7, 2019
Thursday, December 5, 2019
Tuesday, November 26, 2019
Friday, October 25, 2019
7 Habits of Great Email Marketers

If you want to get your email marketing off to the right start, it helps to think like the pros. There aren't many rules with email marketing and it's important to find your won approach. That said, if you start with these ideas in mind, you'll skip a lot of pain.
Habit 1: Always Add Value
Assume your reader is busy. Also, assume they're annoyed and looking to take it out on someone. If you do this, you'll write emails in the right way.
You'll be entertaining.
You'll be useful.
What you won't be is annoying, long-winded for no reason, insulting or a waste of time.
Every email you send should be valuable. It should offer a unique insight or provide something useful.
I know one marketer who hadn't quite figured this out. She would send a weekly email talking about what she's up to and the latest offers. The problem was this only changed every month or so, meaning she sent the same email - word for word - three times in a row.
Sometimes you need to say the same thing more than once. That doesn't mean you have to say it the same way. Keep it fresh and reward the reader for opening your email.
Habit 2: Focus On Success and Forget About Losers
Let's say you create an amazing bribe to entice subscribers onto your list.
Then you see someone subscribe, download your bribe and unsubscribe 20 minutes later.
You might be tempted to get upset and start rethinking things.
Don't. You can forget about people like that. Freebie-seekers won't buy from you anyway, so who cares?
Focus on making sales. If a bunch of subscribers opt-out of your list but you make record sales, that's a win.
Focus on building the relationship. Someone might be on the fence now and that's okay. Give them time, keep offering value and they'll probably buy later. And if not, who cares, right?
If your readers are trusting you more and more over time, then email marketing is working. If you're making sales, then it's working. Forget about individuals who just want your free bribes - they're not worth thinking about.
Habit 3: Learn From the Best
Who are the best email marketers in your niche?
Who are the best on the planet?
Have a read of their emails. Subscribe to their list. Notice what they say and how they say it. Compare their bribe to yours.
What can you learn from them?
What shouldn't you learn from them, because it won't work for you?
Trust me - the best marketers ask themselves this a lot too. Marketing always changes, so even the best know they need to keep learning.
Habit 4: Find Your Unique Voice
I said learn from the best. I didn't say imitate them.
When you study the best marketers, you'll notice a lot of amateurs imitating their style. I don't recommend it.
For one thing, it doesn't work.
For another, it's harder than figuring out your own voice.
Pay attention to how you speak in person. What's your energy like? Are you upbeat or crotchety? What strange phrases do you like to use?
Write your emails like this.
Yes, you want to come across as a professional. Definitely, do that. You also want to come across as human, though.
Habit 5: Be Reliable and Consistent
If you say you'll email five times a week, then email five times a week.
If you imply you'll add value with every email, then do so.
Consistency is key. Is it the most important thing? I don't know, but if you're consistent and you live long enough, success is guaranteed.
Habit 6: Sell
Your email marketing exists to sell. This is part of the value you add to the world. If your product or service helps people, then you owe it to them to convince them to buy.
Yes, you get something out of it.
But so do they. If there's mutual benefit and you're transparent about it, then it's the most ethical thing you can do.
Some people sell with every email they send. Others like to break it up with useful content. That's up to you to figure out - though you'll notice I sell with each of these. No matter what you choose, though, don't let a week go by without selling something to your list.
If they don't like it, they can leave. Say good riddance, as per Habit 2.
Habit 7: Keep Growing Your List
Over time, people will opt-out. It doesn't matter how good you are or how amazing your emails are. It happens.
This means you keep needing new subscribers, even if you want to keep your numbers stable.
You need to keep growing just to stay in the same place.
Some parts of your marketing efforts need to be dedicated to capturing subscribers. In between writing sales letters and emailing your list, you need to go out there into the world to find new readers.
Put your ethical bribe in front of them. Wiggle it enticingly until they can't resist anymore.
But remember, not all subscribers are equal. Go to where your ideal clients live - haunt their forums and Facebook groups and, if it's not against the group's terms, invite people to subscribe.
Want to get in on the email action?
If you want to keep learning about what email can do for your business, then sign up for this simple training for beginners here:
https://skl.sh/2JTgdps
Article Source: https://EzineArticles.com/expert/William_T_Batten/2522089
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Thursday, October 24, 2019
Friday, October 18, 2019
Writing Tips: How to Write Blog and Web Content
Coming up with ideas for what to write about on your blog or website is only half the problem. The other half is actually getting those ideas out of your head and published. These six writing tips can help.
Writing content for a blog or website can seem difficult, particularly if writing is something you don’t do often. You wonder, “What should I write about on the blog?” “What should I say about the topic?” and “How do I make it sound professional?” If you’re writing sales copy, then you ponder over what you can say to encourage people to make a purchase or call for an appointment. While you’re stressing out over those questions, you also have a lot of other business issues to deal with. The result? You wind up doing everything else except writing that blog entry or web page copy.
So, how can you get the job done? First, reduce your stress level by realizing that fear of writing is common. It’s called writer’s block, and it happens to professional writers, too. Then, use these writing tips to make writing content for your website – or anything else – easier.
Writing content for a blog or website can seem difficult, particularly if writing is something you don’t do often. You wonder, “What should I write about on the blog?” “What should I say about the topic?” and “How do I make it sound professional?” If you’re writing sales copy, then you ponder over what you can say to encourage people to make a purchase or call for an appointment. While you’re stressing out over those questions, you also have a lot of other business issues to deal with. The result? You wind up doing everything else except writing that blog entry or web page copy.
So, how can you get the job done? First, reduce your stress level by realizing that fear of writing is common. It’s called writer’s block, and it happens to professional writers, too. Then, use these writing tips to make writing content for your website – or anything else – easier.
Tip #1 – Make a list of problems your readers struggle with
Every audience has some kind of problem at the front of their minds. When they come to your site, they hope that you have a solution they can use. A list of your readers' struggles will give you a great source of potential articles and blog posts.
You can start by creating a spreadsheet. Or, if you prefer, take a blank piece of paper. Start writing down questions your customers or site visitors have asked you. The answers to these questions will make good blog topics. They are also good key phrases to include in your web content to help with search engine optimization.
Once you’ve thought through the questions people ask, then add any other topics that will help your readers. Don't judge any idea that comes to you. Even if something feels irrelevant, it may spark a better idea. Review your competitors’ websites and blogs, too, to see what topics they write about. Chances are some of those topics will be of interest to your audience too. You can keep adding to the list over time. Then, any time you're not sure what to write, just pick a topic to write about from your list.
Tip #2 – Create rough outlines for your content
Once you've decided on a topic, it is very tempting to start writing right away. But, that could actually make it harder for you. A common problem when starting to write is thinking of a catchy lead, but after you write the lead, it doesn’t quite say what you want, so you add in something else, or you start over again. And then you start over again a second or third time, trying to get things just right. Avoid the problem by starting with a rough outline of what will go into that piece of content. Don't worry too much about the order of things in the beginning. Just put down whatever ideas you think might be useful. Feel free to cut things out later. The most important thing is having a picture of what you're going to say. Once you get past this point, it's much easier to write a good piece of content. In fact, writing the completed blog entry is as simple as filling in the details of each point in your rough draft.
Tip #3 – Imagine having your reader in front of you
Imagine that the person you're writing to is sitting right in front of you. They're open to having a conversation with you. They've told you their problem. Now, it's your turn to tell them what you think. Again, don't be too hard on yourself. Bring out your thoughts as they come. It's a simple conversation between two people.
Write down whatever comes to your head. You could also record yourself speaking. Later on, you can pick out any ideas that you think are good. If you have an outline, look at it and put down any idea that comes up.
Tip # 4 – Don’t edit yourself as you write
The secret to writing is all about getting your ideas out of your head first, then editing later. If you try to judge what you write, it will stop you from creating. Let your thoughts flow. You'll surely come up with something you readers will enjoy. You can – in fact, you should – edit the final document later on. Waiting a day to edit what you wrote will help you see typos and other mistakes you may have made, or other things that you should change.
Tip # 5 – Use a word processor to write your blog entry.
Don’t try to write your blog entry or website material directly into WordPress or any other content management system. You can’t move back and forth through the text as easily as you can with a word processing program. Save your work as you go along so you don’t accidentally delete it. When you have finished writing and editing the content, then it’s just a matter of copying and pasting it into your blog or website pages.
Tip # 6 – Get to work
Stop procrastinating and get started on your writing project by using the tips above.
Each little task you do will get you one step closer to completing your writing. Get one piece of content written, and then schedule a time to write the next one. Before you know it, writing will be easier and more enjoyable for you to do.
Article Source: https://www.businessknowhow.com/internet/writing-tips.htm
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Thursday, October 17, 2019
How to Write a Call to Action to Boost Your Website Sales
Why do you need a call to action and how do you write one that gets more of your customers to click, call or buy? Here's how to get customers to act now.
Is your website losing sales and leads because you don't have a call to action on your pages? Web pages that look attractive and are informative are important to making sales, but when you are missing an effective call to action (CTA), your customers and site visitors are far less likely to become leads or customers.
The reason? If you don't tell people what action you want them to take, inertia takes over. It's simply easier for most people to do nothing than to figure out what decision to make. Your call to action points them to the decision you want them to make and makes it easy for them to make that decision.
Is your website losing sales and leads because you don't have a call to action on your pages? Web pages that look attractive and are informative are important to making sales, but when you are missing an effective call to action (CTA), your customers and site visitors are far less likely to become leads or customers.
The reason? If you don't tell people what action you want them to take, inertia takes over. It's simply easier for most people to do nothing than to figure out what decision to make. Your call to action points them to the decision you want them to make and makes it easy for them to make that decision.
The CTA isn't always an invitation to buy now. In many cases, it's an invitation to move to the next step in the sales funnel. Some kind of invitation to learn more, watch a video or speak with a sales representative.
With that in mind, the first thing you need to do is design your sales funnel. How will you move your customer from education (the sales pitch) to actually giving you money? As you design your sales funnel, leave room for these calls to action along the way.
How to Write a Great Call to Action
1. Use Power Words.
Great calls to action are emotional. They don’t waste valuable space with words like, “just.” They use words like “dream” or “million.” How about “Be the first” or “Find Your Million Dollar Idea Today.” All of these provoke some kind of emotion. Looking for some awesome power words?
2. Put Your CTA in the Right Place.
Just like in real estate, the 3 most important words in digital marketing are location, location, location. Tons of research exist to tell you how people read a web page—and some of that research is actually useful. You might think that your call to action should be at the bottom of your page after all of your finely crafted sales copy but some people don’t want to read all the fluff. Some people will simply want to check out the offer without reading. Others may be ready to buy after one paragraph while others may completely miss the call to action if it’s only at the bottom of the page. That’s why a few CTAs in various locations on the page may work best. Try them in different places and start with these guidelines:
- Green and orange buttons tend to convert the best.
- Use first-person language. “Get My Free Report” instead of “Get Your Free Report.”
- One of your calls to action should be above the fold so visitors don’t have to scroll to find it.
- One action is enough. Tell your customers what you want them to do. Don’t use the CTA to present choices. You could give them a few choices at checkout, instead.
3. Keep It Short.
Having the gift of gab may make you a top-notch salesperson in face to face conversations but online, it’s all about getting to the point. The fewer words in your call to action, the better, in most cases. Consider these two examples:
1 - Let ABC company tell you how much it will cost to remodel your kitchen
2 - Call today for a free estimate!
Which of these two calls to action are most likely to get a response? The first call to action isn’t actually a call to action, and it is long and wordy. Plus it focuses on letting the ABC company do something and that it's something that will cost money. The second variation is short, to the point, tells the consumer to place a call, and focuses on the free estimate, not the cost of the work.
4. Test, Test and Test Some More.
There’s a lot of science behind the call to action but science is only a starting point. All the statistics and best practices may not work with your audience so test everything. Try a few different text ideas, button colors, button shapes, locations, web page designs. Test each of these individually. It’s going to take a while to test everything but once you find the winning combination you’re going to see some fantastic results. Even the best marketers in the business test various combinations. If they can’t get it right the first time, either can you. Now get to work and write a CTA that will get people flocking to your business!
Article Source: https://www.businessknowhow.com/internet/how-to-write-call-to-action.htm
Article Source: https://www.businessknowhow.com/internet/how-to-write-call-to-action.htm
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Wednesday, October 16, 2019
How to Write Attention-Grabbing Email Subject Lines
A good email subject line is the key to getting your prospect's attention and getting your email opened. The more subscribers that open your emails, the more exposure you'll get for your products, services, or website. Here are four things that you should keep in mind to write email subject lines that get your messages opened and read.
Are you happy with the results of your recent email campaigns? Are they getting opened and acted on? If you are sending to a list of people who have asked to be on your mailing list and you're not getting good results when you send out mailings, the culprit could be your email subject line. The subject line of an email has the same function as a headline on an ad: Its purpose is to entice the viewer to read more. With a print headline, the headline merely has to encourage the reader to glance a little further down the page they are already reading. In an email, however, the subject line has to work harder. It has to be powerful enough to get the recipient to take the decisive action of clicking on the email so they can preview it or read it in full.
Are you happy with the results of your recent email campaigns? Are they getting opened and acted on? If you are sending to a list of people who have asked to be on your mailing list and you're not getting good results when you send out mailings, the culprit could be your email subject line. The subject line of an email has the same function as a headline on an ad: Its purpose is to entice the viewer to read more. With a print headline, the headline merely has to encourage the reader to glance a little further down the page they are already reading. In an email, however, the subject line has to work harder. It has to be powerful enough to get the recipient to take the decisive action of clicking on the email so they can preview it or read it in full.
What kind of email subject lines will get your readers to click? Here are several guidelines to make your headlines more commanding:
Put Yourself in Your Reader's Shoes
Although there are a lot of variables, the most important one is that the subject line needs to appeal primarily to the recipient's self-interest, not yours. In other words, the subject line should focus on the reader and a goal he or she wants to achieve. For instance, suppose you are a web hosting company and you have an opt-in mailing list of web developers. You've started a new program where you'll pay a referral fee for new web hosting accounts and you want to make the developers on your mailing list aware of the new program. If you send out a mailing with a subject line that reads, "Partner with OurCompanyName and Succeeds," your open rate and response rate is likely to be low. The reason: Even though you include the word "succeed" at the end of the subject line, the focus of the subject line is what you want to happen -- partner with you. Change the email subject line to, "Earn Top Commissions on Web Hosting Referrals," and your open rate and response rate will increase because you'll be focusing on what your readers want to do - make more money. (The text of the email would obviously need to back up that claim and include a call to action that would get readers to call you or fill out a web form to sign up for the program.)
Make Your Subject Line Interesting
To get your email opened, your subject line has to make the recipients think "This is something I want to know more about now." To accomplish that, the subject line has to hint at the contents of the email and do so in a way that piques the reader's curiosity.
Bland subject lines, even if they have some relevance to the reader, won't cut it. There are just too many emails constantly vying for their attention.
Yes, this is the monthly newsletter you promised to send, but using "MyCompany Monthly News - Issue 10" as your subject line offers no hint at what's inside or why it's worth reading. Instead, make your subject line read "Convert More Leads - Free Workshop," or “Get more vacation for less money," Or, "What's killing your lawn?" Make your business name or your name - if that's what people expect to see - show in the From line so the email is identified with your business.
Appeal to Their Emotions
Although most people like to think that their decisions are made logically, emotion usually plays an important role, too. That's especially true when the decision involves which emails to open in an inbox and which to delete. When time is an issue - and it almost always is when someone's weeding through emails--subject lines that trigger emotions are more likely to get opened than those that don't. Here are some of the most common emotional triggers.
- Avoidance
- Belonging
- Competitiveness / one-upmanship
- Convenience / simplicity
- Curiosity
- Ego enhancement
- Exclusivity
- Fear
- Financial gain
- Financial loss
- Guilt
- Indulgence/ personal gratification
- Power
- Needs
- Peace of Mind
- Scarcity
- Self-Improvement
- Social influence (social proof)
- Stress Reduction
- Time-Saving Ability
- Trust
- Value
Find a way to incorporate words that trigger emotions related to your subject matter, and your response rate will improve.
Keep Subject Lines Short
Your entire subject line doesn't always show in your recipient's inbox. The smaller the screen the person is using to read their mail, the fewer words will be displayed. Thus, if the subject line you write says, "Our new back pain therapy kills patients' need for drugs," what the reader may see is:
"Our new back pain therapy kills patients"
So, put the important words at the beginning of your subject. Remember, a large number of the people on your email list are probably opening your email on their phone.
Article Source: https://www.businessknowhow.com/internet/subjectlinetips.htm
Monday, September 30, 2019
Make Money From Every Article You Write For Your Blog
Is it possible to make money writing articles for your blog?
There are many people who have tried it and most have failed. Yet there are other writers who not only earn a decent income from their blog, but some of them actually earn more than a full-time wage.
So what is it that they do right? Why are their blog posts so popular and how do they make money from blogging?

Know Your Reason For Writing Articles.
This is really important. You need to actually (and I mean literally) think really hard about why you want to write articles. Once you have your reason, then every article you write can work as a soldier for you, going out to achieve your article writing goal - as long as you know what that is.
How Are You Going to Earn Money?
There are several different ways that you can make money writing articles for your blog. You can write them to earn money from PPC advertising, or to sell a product, or to sell a service or to do affiliate marketing (or you can choose to use all of these). Once you know how you want to earn money from your blog you can then write articles that attract the most targeted readers so that you can maximize your blog income.
What Action Are You Looking For?
You need to also know what action you want your readers to take. Once they finish reading your articles, they always want to do something, so you have to know what that is.
Do you want them to click on a PPC advertisement? To make a purchase? To join your email list? To read about a service you're offering? To sign up for more information? Be sure of what it is that you want them to do and then tell them to do it.
And most importantly, don't forget that all your articles/posts need to read like a story so that your readers keep reading. In other words, make sure every article has a beginning, a middle and an end.
Start with an introduction of what you're going to tell them, tell them, then tell them how this information can help them, and what to do next.
That way all your articles can be your army of soldiers, helping you to earn money from everything you write.
Keep up to date with all the latest information to ensure that all your articles work like soldiers, going to the front line to help you dominate any online niche that you work in. Don't write blog articles that don't help you to earn money. Instead, get the best ROI from all your writing and online marketing. https://www.articlemarketingsoldiers.com
Article Source: https://EzineArticles.com/expert/Ruth_Barringham/38265
Tuesday, September 10, 2019
Article Writing - 5 Important Factors For Peak Performance
1. Keywords
When most people enter a word or phrase into the search bar in their browser, they are most likely using either the Google, Bing or Yahoo search bars. The results of their query will bring the search engines best matches for the person.
The goal or ideal situation will be to find the articles on the first search engine results pages, or SERPs, for the keywords and subjects that are relevant to the content in that post. The first 3-5 keywords in the post will get a higher priority from the search engines.
It's a great idea to use a keyword tool. I think that the Free Google Webmaster Keyword Tool and the Jaaxy Keyword Tool, which has a free starter plan, are both awesome and I highly recommend them.
2. Title
Did you know that up to 95% of the article, post, or book success can be determined by the first 3-5 words in the title? Wow, that sounds like a really interesting and important factor to keep in mind, I'm sure you agree. A lot is determined simply by whether the piece sells, the demand or purchasing of the work. So choosing the title is not to be taken lightly, create keyword-rich titles that match the most commonly searched keywords for your topics, for best results with your articles, eBooks, etc.
Your article marketing strategy can be maximized simply by understanding keywords and how to create smart titles. These titles are closely matched to word phrases entered into the search bars on a daily basis. You can draw or attract lots of targeted traffic to your articles and website by understanding how the search engines work.
3. The Introduction or Summary
The purpose of your article summary is to lead an interested reader to check out the rest of your article. Start out by letting your audience know the benefits they will receive when they read your article.
The length of your article introduction should be somewhere between 3-8 sentences or about 2 paragraphs in length. Add a few keywords related to your article title within those few sentences.
With each post written, be sure to target your intended viewers and speak directly to them. Let them know that your article is written for their benefit and they should read the whole page.
There's no need to make the summary any more than 5-8 sentences, nor should you repeat the author's name in the introduction. Don't try to promote yourself or your business by adding a link or your URL address. All of these things, including email address, can be added at the end of the article. Don't put the title of the article in the 3-8 sentence summary either.
4. The Article Body
Choose a Font and letter size that you like, one that's easy to read with enough white space between lines and paragraphs. You can break your article down into an eye-pleasing, easy reading style, maybe with a numbered list or bullet points.
Share your expert strategies, tips, and knowledge. Your website should be filled up with quality posts or articles, relevant and useful for those searching for up to date information on the topics of your site.
Draw the reader to want more and to click on your site URL where there is a lot more relative information. Some will be persuaded to answer a call to action or even to make a purchase.
Put links in the end or conclusion of the article and draw readers to your website or to an affiliate site.
It's not a good practice to promote your own site in the article's body. The content should be in a manner that doesn't sound spammy. Save the links and self-promotion for the end.
Most website owners and publishers will not republish a self-promoting article and I'm sure that we all want as much exposure and circulation as we can get. It's always best to fill up the article's body with great quality content in a way that gives the reader something that answers their search entry.
The article's body should show your expert experience, knowledge, how-to info, and or advice. When writing the article always provide up-to-date, relevant, useful information with your readers and continuously build up your niche authority and trust.
Remember to bear in mind the article title and be sure to stay on the subject.
Always make it a point to keep the reader in mind and speak to them in your writing.
Also, remember to fit in your pre-chosen keywords at least a few times throughout the article body in a way that doesn't make the article sound unnatural.
5. Conclusion
This is how to close out or conclude the article and greatly increase traffic to your site:
Wrap up the post by making a few closing points within about a single paragraph, or a few sentences and lead the reader to your offer.
Be sure that your readers know that the article is written by an individual person. That alone will cause many to click on your site URL and check out your profile.
Sum up your offer, or unique selling proposition (USP) in one-three sentences and reach out and encourage the reader to visit your website or offer. Tell the reader to enter their name and email address or make a purchase and leave a valid URL address: <a target="_blank" rel="nofollow" href="https://yoursite.com">https://yoursite.com</a>. Don't hide the URL address in a word or anchor text. Using the full address will ensure that the link will remain active when a publisher uses your article.
Article marketing is a great way to improve your writing skills because of the volume of the content that you produce. So then, your writing skills will improve and continuously draw readers to your site to review and share the content found there.
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Article Source: https://EzineArticles.com/expert/Peter_Mangini/2298216
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