Importance of Social Media for eCommerce Business

The popularity of social media marketing has spread in almost every field. Those who run eCommerce businesses are also looking for opportunities to get a benefit out of this phenomenon. Suppose you run a business of eCommerce and you may have several customers who are active on the sites of social media sharing and social networks, irrespective of their age and gender. Therefore, it is wise to adopt the scope of this medium and make the most out of it to generate more revenue in your business.

Many eCommerce web design companies are adopting the various strategies of social media marketing so that the customers do not miss out on the possibility of getting new customers or develop business relationships online.

Consider some of the effective tips of the social media marketing that can be implemented to generate better results.

Let your business leverage from endless options. There are only a few things that promise plenty of choices and social media is one of them. There is no limitation of channels such as Twitter, Facebook, YouTube, etc. that you can use to provide benefit to your business. Your eCommerce web design must choose the right channel so that your business can reach out to maximum possible prospects.

If you want to feel the pulse of your customers, then social media is the best platform. You cannot reach out to all your potential customers in person and get any feedback or knowledge that can provide a benefit to your business. However, on the social networks, you can run simple surveys to the customer in the form of polling or anything else. This will help you to get a big response and you can utilize the knowledge for the benefit of your business.

On social networks, you can regularly check the health of online marketing in your field. It means you can keep track of the news announcements, posting of new jobs, competitor keyword rankings, review of backlinks, etc. It helps you to maintain a competitive advantage as you can monitor the trend that your competitors are following. Some of the important aspects that you can follow are:

1 The type of content that competitors are publishing on social media.
2 Sites on which they are active.
3 The number of views, fans, and followers.
4 Way of promoting events, programs, and products.

While doing this you will get an idea of what works and what does not work for the benefit of eCommerce business by using social media.

Article Source: https://EzineArticles.com/expert/Jems_Hug/537975

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eCommerce Website Promotion And Sale Ideas

No matter how successful your eCommerce website is, you should always be brainstorming for ways to improve it. Developing innovative eCommerce promotion ideas can be tough, but will ultimately pay off in dividends when implemented correctly on your eCommerce store. Offering promotions and special offers to your potential eCommerce customers is an effective method of driving ancillary traffic to your site, acquiring new customers, and growing revenue. Best of all, these promotions can also be used to encourage new visitors to become loyal, repeat customers. Many shopping cart platforms offer these eCommerce features, so take advantage of them!

Why Are Utilizing eCommerce Promotions and Special Offers Important?

The fact is, today's online consumers are savvier than ever. Combine that with the fact that there are more online buying options than ever before, and it's no surprise that it can often take additional persuading to get your visitors to click that checkout button. In that context, consider your eCommerce promotions to be one of the most valuable persuasion tools available to you.

Boosting eCommerce Sales With eCommerce Promotions and Special Offers

Now that we understand the role special offers and promotions play in an eCommerce website, we'd like to share some powerfully simple promotions that we have seen work wonders for our clients. Of course, no two sites are identical, and what works in one industry may not work in another. Before implementing any of these ideas, make sure you are poised to collect any data needed to determine their effectiveness. That way, you will have tangible evidence behind your decisions and you can make permanent changes to your eCommerce store with confidence.

#1 - Free Shipping

It's no secret that everybody loves free shipping. Additional shipping charges during the checkout process contribute to cart abandonment, also known as the Achilles heel of the eCommerce website. Apart from eliminating an expense many of your visitors may be expecting, free shipping can simplify the entire sales process.

Whether you offer free shipping sitewide or limit your promotion to specific categories and products, your customers can browse confidently knowing that the prices listed are what they'll actually pay (plus a little for Uncle Sam, when applicable). Plus, they won't be caught off guard with additional charges when they're ready to checkout. From a psychological perspective, you'll be at an advantage if your visitors are confident that the price they see is an accurate representation of their final cost.

One thing worth mentioning is that your company doesn't necessarily have to eat the shipping costs, you can simply "hide" your shipping charges by embedding them directly into the price of the product.

#2 - Percentage Based Discounts

If brick and mortar storefronts have taught us anything, it's that everyone loves to buy things that are "on-sale", and formatting your product pages to have a "sale price" can definitely increase conversions. Consider showing two prices for any given product, the "retail" price, and your "sale price". Experiment with different terminology such as "Suggested Retail" or "MSRP" to see what works best for your store or niche.

Even though percentage-based discounts have become increasingly ubiquitous on eCommerce websites, they are still quite effective. Somehow, the human brain is still more enticed to purchase a product if an artificially inflated original price has been "slashed" down to a lower amount. Experiment with different percentages depending on your profit margins to find the percentage that is most effective for you. Any reputable eCommerce shopping cart should be able to make these adjustments dynamically, either site-wide or specific to a certain category or product. Remember to keep your profit margins in mind when creating these discounts, as increases in revenue are of the most value when you are making a substantial profit on each sale.

#3 - Buy Something, Get Something Else For Free

Again, everybody loves free stuff. You can set up free product giveaways if a certain product is purchased or if sales of a specific product are dwindling.

If you'd like to increase your average order value, try adding a free product if a certain dollar amount is spent. You'll be giving your customers the impression that they're receiving a better value, while psychologically priming them to have a positive outlook on your company after the transaction. At the same time, it will create an incentive for them to spend more money each time they frequent your site.

#4 - Quantity Discounts

Another great way to improve sales and average order value is to offer discounts based on the quantity purchased of a specific product. These discounts can be structured in any number of ways, including a flat rate, a fixed percentage, or a sliding scale.

This can be especially advantageous to eCommerce websites that are looking to sell both to the average consumer as well as distributors and merchants that need to buy in bulk. You can set up your quantity discount structure such that those looking to purchase in bulk do not have to contact you directly to negotiate a price. The more automation your website has in this regard, the more labor hours your company can allot to innovation and growth.

#5 - Offering Reward Points

Offering your customers a rewards point for each dollar spent is a great way to encourage visitors to become loyal, repeat customers. These reward points can be expressed in "points" or "dollar-value", depending on what you think makes more sense for your target market. Many believe that website visitors are more enticed to spend "50 Example.com Dollars" vs "50 Example.com Reward Points", so keep that psychology in mind when determining how to name your points system.

Getting creative with the naming of your rewards points system also presents an opportunity to strengthen your brand. For example, "Airplane Ticket Reward Points System" doesn't have quite the same ring to it as "Frequent Flyer Miles".

When To Use Special Offers:

While most eCommerce websites are practically always running some sort of special offer, there are certain times when special offers should especially be considered.

1. Weekly / Monthly / Quarterly
2. Pre-launch (of a website, of a new product, or anything else applicable)
3. Holiday / Seasonal Promotions (Black Friday and Christmas are obvious, but also any holidays or seasons that align with your brand... e.g if you sell weight-loss products, create a promotion centered around New Year's resolutions.
4. Abandoned Cart - Target abandoned carters via email with special offers to seal the deal.
5. Email / Newsletter Subscription Offers - Include special offers and promotions exclusive to those on your email list. Advertise this on the site to encourage newsletter and email list signups!
6. Social Media Engagement Incentivisation (e.g. Like us on Facebook for a 10% coupon)
7. First Time Visitors - Create special offers for those making their first visit to your site.
8. Customer Loyalty - reward repeat customers with special offers
9. When it looks like a user intends to exit the page, you can create a special pop-up offer to entice them to stay on the site and make a purchase.

Article Source: https://EzineArticles.com/expert/Allison_J_Smith/1136935

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3 Ways to Get More Traffic to Your Online Store

An Introduction to Marketing Your Store Online

No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be a challenge.

With so much competition out there - especially if you're competing against a big retailer - means you need to always be focusing on ways to get more traffic to your online store.

Here are 3 ways to grow your online store:

1. Create Compelling Content

Publishing content that is valuable to your consumers is an ideal way to attract people to your website. Potential customers are more willing to buy from a retailer who posts genuine blogs, reviews, and articles.

A study done by Gartner, a leading research and advisory company, found that 84% of millennials have used user-generated content to make a purchasing decision.

Plus, if you provide your readers with fresh content, they're more likely to return to your website and potentially buy from you more than once.

2. Focus on SEO

When creating organic content your readers will enjoy, it's essential to keep SEO in mind if you want to grow your online store. Organic traffic means visitors finding your website in a way that didn't require you paying for that traffic to find you.

For example, if you have written a book on relationship advice you want to promote, you could create articles containing keywords such as "relationship tips" and "love advice."

You also need to expand your SEO campaign to:

• Include keyword descriptions on product images

• Create a sitemap and submit it to search engines

• Write page titles and meta descriptions

You'll have to do your keyword research first, however, and work on targeting keywords with low competition that still get enough traffic to make your efforts worthwhile. This is where an SEO expert can really come in handy.

3. Use Google AdWords

Google AdWords is a pay-per-click advertising program that can really help you generate traffic and leads.

The cost per click varies, but even an entrepreneur on a limited budget can afford to pay for at least a small campaign.

For an Impressions Campaign, you only have pay for an ad when someone clicks on the ad, calls your business or views your video, so it's a cost-effective way to get more traffic.

There are a few ways to use Google AdWords:

• Show up in Google search results

• Promote banner ads in Gmail or websites

• Create a video ad for YouTube targeting your audience based on specific criteria

You'll have to be skilled enough to manage your campaigns, measure results and make changes, or else it won't help you grow your online store and could end up being very costly. If you're not sure, seek out a professional who can help you grow your online store through paid traffic.

Like most marketing strategies, getting traffic to your online store takes continuous effort. Your competitors are likely focusing on the same techniques you are, so stay ahead of the game by measuring your results and changing what doesn't work.

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

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We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

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5 SEO Tips For Your Ecommerce Website

SEO for the eCommerce website can be quite overwhelming. There are various web design companies who are providing SEO services to all large and small eCommerce business websites. Whether it is small scale business or large scale business, your website should be easily found by your prospects. In the present day, creating a trading website is not only the solution, but it is required that your business should also appear on Google's first page. Thus, SEO has become the essential requirement for the eCommerce websites and here are 5 tricks to optimize your eCommerce website and they are:

Keyword Selection: Selection of the right keyword is the key to rank up your business on the search engine. You should take the time to research your competitor's keywords and pick the similar one that has gained the highest visibility. Remember, long-tail keywords have more chance to rank up on Google's first page.

Avoid Repetitive Content: This is true that content is king. You should write unique and informative content, which is easy to understand and free from repetitive words. Do not try to copy the content from the competitor's website because Google bots are smart enough to detect the plagiarized words.

Optimize Your Product Image: Ecommerce store rest on the bedrock of the product images. The product images can pump up your sale because images make the vision of the visitors clear and they become rest assured to deal with you, as they consider your company the right choice that can keep their users satisfied.

Optimize Your URL Search Engine Crawl: URL's are very important for the SEO. The optimized URL's allow the search engine robot to search what is written on your website if the content is relevant to your business URL's ranked-up on SERP's. Apart from crawling the website appropriate URL also increase your website indexation.

Avoid Broken Line: To give your target audience the great experience of browsing your website, broken lines should be avoided. It is no surprise that visitor is not expecting the error like "Page 404 Not Found" while clicking on a specific page. That is why broken links are a terrible idea.

Article Source: https://EzineArticles.com/expert/Gunjan_Singh/2184428

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

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Ecommerce Tools

For an eCommerce website to be successful in today's competitive landscape consideration needs to be paid to several factors. Below we list the common factors that aid eCommerce success.

eCommerce Software: WordPress, Shopify, Magento

Each platform has its own pros and cons including the complexity of use, flexibility, functionality, management, security measures, third party compatibility, etc.

Shopping Websites: Amazon, Google

Feeding your products through to sites like Amazon and Google - yes - costs money but this should be weighed up against the additional sales generated and also the increased exposure for your eCommerce website.

The feed/s can be set up to automatically take notice of product and category changes you make on your eCommerce website and periodically regenerate and resubmit the feeds through to these shopping platforms.

Shopping Comparison websites: Newegg, Shop, ShopBot

Similarly with the ability to feed products through to sites like Newegg, Shop, ShopBot and other shopping comparison websites the same strategy and cost modeling applies here.

Newsletter Managers: Campaign Monitor, MailChimp

A great way to keep in contact with your customers - updating them on new products, product ranges, and other useful or sales-focused information.

These systems range from the simple to the elaborate; allowing simple sign-up forms through to managing customer journeys from the inception of a subscriber, the customer through their full life cycle. Some allow the integration of product feed data to be used in managing certain types of newsletters like basket abandonment. GDPR is an important consideration so ensure you follow the guidelines before sending out any communications.

Social Media Platforms: Facebook, Twitter, LinkedIn

Another great way to engage potential and existing customers. It may be it is sales, customer service, information dissemination or general engagement - Social Media is a must for most businesses.

With Social Media, there are a number of offerings here in relation to reaching your intended market. This encompasses both free and paid forms of advertising your eCommerce website. And each platform attracts its own type of audience and user so research the top x number of Social Media platforms to find where your audience is.

Campaign Managers: HubSpot, Infusionsoft

Managing the acquisition of new customers has become more complicated with the number of online channels where they can be reached or found. Newsletters, Social Media Accounts alike require management with a consistent message and with as much ease, from an administrative perspective, as possible. Offerings like that from HubSpot and Infusionsoft attempt to make this possible.

Pay-per-click Advertising: AdWords, Amazon, Facebook, Twitter

Another way to reach your intended audience is to use pay per click advertising. Again there is a cost - but needs to be balanced against sales/engagement your eCommerce website gets through them. The range of these types of advertising vehicles is vast from dedicated platforms like AdWords and Amazon through to this offering is available via Social Media websites. Each provides tools, control panels, reporting, and metric targeting and like social media, your audience may be reached through a specific PPC channel so do some research/testing.

Analytics: Google, MSN, Hotjar

Who is visiting your eCommerce website and what are they doing when they get there. Which pages are performing the best and which require your attention, where are you losing customers, which pages are not converting.

Analyzing the visits and engagements on your website can help you focus your attention on the parts of your eCommerce platform that require the most work.

Summary:

As you can see the list of eCommerce tools is long and a lot needs attention. As business owners, we have only so much time during the day. So work with the above tools methodically (they are not in a particular order) so that you can measure results from the work you do on each point to find which elements are the most effective for your eCommerce website.

Article Source: https://EzineArticles.com/expert/Emmett_Brosnan/2525276

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

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5 Easy Marketing Tips For Your ECommerce Store

If you have an eCommerce store, whether you sell physical products or digital products, here are 5 easy ways to market your products.

1. Build an Email List

To build your list, you can offer coupon discounts if they sign up, sign up everyone who buys from you, and maybe give away a free digital product to your subscribers that relate to them and solves a problem for them. It's easy to create a free PDF checklist or something that relates to the types of products you sell.

2. Start a Niche-Specific Group of Users

Another great tip for marketing your eCommerce store online is to start groups and forums using social media (like Facebook groups, for example) to create user-specific groups. So if you sell cat toys, you may want to start a cat lovers group where you can interact with cat lovers and then also give them first dibs on any sales or new products.

3. Run Facebook Advertisements

Instead of running a Facebook ad for your entire site, run advertisements for selected products or services individually. If you grab a Facebook pixel, you can install it onto your site by following the directions given by Facebook, or by hiring someone who knows how to do it such as your web designer or a virtual assistant. The pixel will then target only people who have already visited your site with the advertisement that you run.

4. Post Informative Content Often

Even an eCommerce site can have a blog that enables you to post informative content that engages, educates, and informs your audience about your products, as well as how to use them. You can publish case studies, user-generated content showing users of your product using it in action, examples of how to use your product, tips on using your product, and so much more.

The more useful, valuable, and informative the content is, the better. If it's interesting and engaging, that's even better because people will share it. It also gives you something to promote on social media.

5. Mind Your SEO

Product descriptions, product titles, and how you name the images of your products are all very important for the health of your search engine optimization. Don't ignore any of that, thinking it doesn't matter just because your customers can't see it. The search engines see it and they use it to deliver your content to your audience, so don't skimp on these important aspects of SEO.

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

Gain clarity on your target audience, a downloadable and editable 6-month content calendar as well as a guide on how to set up the PERFECT content strategy for each month! 

Do yourself a favor & LEARN MORE about the Conquer Your Content System  & Content Marketing Starter-Kit 

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5 Mistakes To Avoid With Your Ecommerce Website

Looking to start an eCommerce website? Trying to grow one that you've already established? Avoid these five mistakes.

1. Not Going Organic

Whether you like it or not, SEO is going to be a big part of your online store's success. Learn the ins-and-outs of tagging your images correctly, coming up with descriptive titles, using keywords, and so on. It will make a huge difference in the growth and success of your store.

2. Being A Silent Storekeeper

When a person visits your online store, they should instantly see two things: a phone number they can call if they have questions and an email they can message when they ultimately decide they don't want to speak on the phone! Having your customer service department easy to reach will add credibility to your store and help keep people on the site when they otherwise would have left. Don't be a silent storekeeper.

3. Poor Organization

Whether you have a big catalog or a small catalog, you need to make sure products are displayed with big, high-quality images and that they are organized appropriately. Small shops might start with a one-page layout but, no matter what, you have to feature products on the front page if you want to optimize your website for conversions.

4. Slow Design

No one is going to stick around and browse on a site that takes forever to load, but that's often the case with eCommerce websites. You will be uploading a lot of large, high-quality images for the products you put on display, so you need to use the appropriate image crunching and hosting service to keep your site speedy.

A web site-wide cache will also help keep things loading quickly so that your customers aren't waiting around for your products to show up on their screen.

5. Mobile Unfriendly

Did you know that 70% of mobile searches convert within an hour? That means, if a mobile user comes to your website and your site isn't ready for mobile users, they are simply going to leave and try a competitor's website instead. Don't think they're going to go through the trouble of getting onto a desktop that might work with your site.

You have to be ready when your customers are, and that takes having a mobile-friendly website to help increase conversions. Make sure to test your website on all sorts of devices to help stop bounces resulting from poor website design.

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

Gain clarity on your target audience, a downloadable and editable 6-month content calendar as well as a guide on how to set up the PERFECT content strategy for each month! 

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How Technology Has Changed the Ecommerce Field

Technology is fast-paced and the effect is something that we all are aware of. With so many changes happening due to the advancement in technology the e-commerce world has affected the most. Even the customers these days are tech-savvy and prefer to shop online. The customers are much smarter than before where they could be befooled with the prices and product quality. They know more than we think and know how to find the perfect store to place their orders.

With technology being so fast, it gets easier to track the orders online and they can also choose how they wish to communicate with their retailers online. The retail e-commerce sales have gone since 2014. In 2017 the sales went up to 2.3 trillion US Dollars by 2021 it is expected to grow up to 4.88 trillion US Dollars.

Increase in e-Commerce Sites

There has been a tremendous increase in e-commerce sites. Almost every business is moving online today because they know their shoppers are waiting for them online. No one has the time to shop in stores because of their busy schedules, but with so many options online everything has become easy. Most of the online stores have started displaying offers & discounts to attract customers. There are offers like "Get 20% Off on Your 1st Purchase", etc. Today, there is nothing better than getting the time to sit at home and shop for your favorite dress from your favorite brand. And then it is delivered home. Who does not want this luxury? It also saves the money of the retailers, by not needing a store to display more than 1000s of products.

Some Facts

• Average e-commerce conversion rates vary from 3% to 4%.
• U.S.e-commerce sales reached $396 billion in 2016 and are predicted to grow to a massive 684 billion by 2020.

Increase in Mobile Apps for e-commerce

Every online business is moving to the mobile world. it becomes easy for them to do business even while they are traveling. And shoppers love using their mobile. 55% of companies have a mobile-optimized website, mobile app, or both. Every 1 in 4 e-commerce dollars is spent on a Mobile Device. Here is a glimpse of the 3rd Quarter of 2017.

It makes it easier to connect with your users through a mobile app. They can avail of the offers while on-the-go and can directly complete purchases through the various payment options and payment gateways. Having a brand's app on your phone tempts you to look into it for new arrivals or new offers, similar is the customer's mind, hence mobile apps are increasing.

Online Payment

With the growth in e-commerce, there is an increasing demand for advanced and dynamic online payment options. There is also a growth in payments technologies through websites and mobile apps. This makes selling and buying of products easy and simple. There are international payment facilities also available that makes it easy for cross-border shopping with online payment solutions like PayU. With this customers can pay while on-the-go without the need to use their cards or other details. It saves a lot of time & money for both the customers as well as the businesses. Payment Gateways like PayPal have 70% higher checkout transactions than non-PayPal transactions.

Retailers take customers attention

Over the years email notifications are quickly being swarmed out by advertisers for mobile push notifications. With these features, marketers can get consumer attention like never before.

Promotional messages that were considered spam at one time can now directly be seen by the users on his mobile screen, updating them about the new offers or products.

Personal Shopping Experience is growing

Nothing has changed when it comes to personal attention while shopping. Every shopper wants a personalized experience with the growth in technology. The technology ensures that every shopper feels good with some personalized offers only for them. Making use of technology to send a birthday and anniversary offer gives them a feeling of being important and remembered.

Express Delivery & Huge Discounts

Who does not want a product at a lesser price without having to bargain with the shopkeepers? Who does not want their product delivered same day without going to the store. The competition and demand for both are increasing. This is challenging sometimes, but with stores offering a same-day delivery option with extra charges is getting popular among the consumers. Amazon is one such site that all consumers are fond of today.

Social Media

Social Media has played a huge role in bringing customers closer to retailers. Customers can directly send messages to the brands and get replies quickly to their queries. It has enhanced customer service to a great extent. In fact, brands have also started using social media platforms like Facebook, Twitter, Instagram, Pinterest, etc. for promotions. In fact, there is a direct call to action buttons like "Shop Now' 'Buy Now' on these platforms that allow customers to buy directly from the page. They are giving the customers a chance to discover the brand and see what more it has to offer them

These are a few ways technology has impacted e-commerce to a great extent. These are not the only ways but just a few of the popular means that have impacted e-commerce and the businesses online. These ways have played a major role in transforming e-commerce and making it this large as it is today. Offers, discounts, and multiple payment options have open doors for small businesses to start online businesses with little investment.

Conclusion

Mobile-friendly websites and mobile apps have changed the way people look at e-commerce. It has become the most preferred way of shopping for most people. Along with social media mobile apps are helping businesses to get bigger profits through these platforms. In fact, some of them are starting their online businesses from home with little investment. In all technology has impacted in the most positive way to help in the growth of e-commerce and all online businesses.

Article Source: https://EzineArticles.com/expert/Mitul_Patel/1191984

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

Gain clarity on your target audience, a downloadable and editable 6-month content calendar as well as a guide on how to set up the PERFECT content strategy for each month! 

Do yourself a favor & LEARN MORE about the Conquer Your Content System  & Content Marketing Starter-Kit 

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