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Social Network - Facebook Marketing

It's 2017 and Facebook is still the largest social network on the planet. With over 1.2 billion active users, out of which almost 65% log in daily to this gigantic platform, Facebook was not at all famous back when it launched. A decade ago, there were no more than a few million people using Mark Zuckerberg's experiment of a social network. A decade ago, nobody expected Facebook to be a global success.

Is something going to stop it from growing at an even faster rate? With the momentum Facebook has been having over the last 5 years, do you think anything will stop it? The shocking answer is "almost definitely no", because Facebook is here to stay. Any social network or online platform with a user base that large will probably never go down, but simply adapt, instead.

Most digital marketers use Facebook to promote their products to the massive audience, and there's no better place to advertise than Facebook, because everyone's ideal market is using it 24/7. But you may wonder - how can one target Facebook users with marketing?

One of the best things about Facebook advertising is that their official advertising platform allows you focus on exactly who you are looking for by age, location, gender, interests, and so much more! The basics of Facebook marketing are very simple, and I've been following advice from an expert on Facebook marketing online to bring you the basics of how taking advantage of Facebook.

With 13 being the minimum age requirement for Facebook, almost all age groups use it. There is no official publicly available data by Facebook about their most active age groups, but dozens of researchers showed that the age group of 18-29 is the group you'll stumble upon the most. Accordingly, people 65 and older barely show interest in using it frequently.

What are the best forms of advertising?

* Page-based ads

Unlike profiles, Facebook pages are your gateway to advertising. They are very similar to profiles, but their purpose is for businesses, organizations, and public figures. Facebook users Like a page, and from that point, they begin following a Page and all its public updates.

Pages are totally free and very straightforward when it comes to setting them up, but the tricky part is getting a good number of fans. That's where the advertising part steps in.

With page-based ads, you can create Like campaigns or CTA campaigns that are perfect for showcasing an external website.

* Groups

Facebook groups are what forums should have been, and they are similar to Pages, with the addition being that anyone can post updates to a Group. You can create a group that relates to your industry or audience and start from there. Groups are free and without wasting money on ads, you can engage a lot of users in no time.

* Profile Photo - indirect advertising

Your profile photo is the placeholder for your logo. It's that simple. When it comes to the Cover Image, it's a different story, because you're the one who has to decide what goes here. Some use imaginary mascots, others showcase discounts or even their own employees. Fancy artwork with a flat design is always a great option, though.

* The "About" section

It's a short pitch that can make or break your Facebook marketing campaign. This goes right below your business' logo / profile picture, and this is where you get to tell the wide Facebook community what you're about.

All you have to do to succeed is to keep it friendly and informal, because nothing beats a casual tone.

Conclusion

Facebook is more than just a powerful social network. It's flexible, and no matter what your niche is, you can enjoy enough varieties of marketing options. With them, you can tailor your marketing efforts to fit all your company's needs.

Of course it takes time to learn all of Facebook's wide features, but believe me, once you get through them all, it will be so worth it! You want to make sure you embrace the constant growth that Facebook is having, and then work on social media marketing.

Strike while the iron is hot. It's just a matter of time before your competition starts running Facebook ads to promote products and discounts. If is not yet a part of your Facebook marketing campaign, it should definitely be. Do your research, sign up for Sara's Zeqr class, start a few campaigns to see what will happen. Practice makes perfect!

Article Source: https://EzineArticles.com/expert/Estefania_Leon/2440863

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ChatBot Marketing With Aritificial Intelligence

ChatBot Digital Marketing which makes use of Artificial Intelligence technologies can be used a key component in any company's marketing strategy in terms of guiding customers through a marketing sales funnel. The marketing funnel that would be programmed into the AI ChatBot would be defined in relation to the products and services being offered into the market place from the company in question. Implementation of the particular social media digital marketing strategy may well be devised by a full service digital marketing agency.

When it comes to effective digital marketing strategy development and subsequent execution that requires marketing research, strategy formulation, content planning, linking strategy and the publication of the content in question. In addition to the above, careful posting on relevant content portals and blogs in necessary in order to expand the digital marketing footprint of the company as well as developing the equity of the brand.

The point being made is that publishing content on its own is not enough; there has to be a key focus on that of promoting the company and that of building the business's brand. If the company chooses to take care of the content marketing in house as opposed to making use of a digital marketing agency then all of the necessary software and keyword analysis tools will need to be purchased and subscribed to in order to be able to determine the correct direction that needs to be taken for maximum social media marketing effectiveness.

So bearing in mind that the content itself is not the main issue per se, we can turn our attention to the strategic use of how companies are using chatbots for marketing - the content will be created and published strategically on portals, blogs, websites and via social media channels then in turn users make their way to the company website where they interact with the artificial intelligence chatbots in order to implement the business' digital marketing strategies.

From the various social media marketing channels that may be used to publish related company content; along with the [say] the company blog and other authority blogs. Remembering that there will be associated links within each piece of content - in turn users are directed to the company website which will lead to the strategic AI chatbot with all of the associated calls to action coming into play.

The activation of the AI ChatBot and interaction with the customer and associated data that will be collected will in turn provide valuable marketing intelligence for the company in question. This could be in the form of questions asked by the ChatBot which carefully guides prospects through a defined marketing or customer support process.

Stephen C Campbell is a digital marketing consultant and trainer and has worked on developing marketing strategies with corporates, SMEs and entrepreneur startups. He heads Capid Houser which provides ChatBot Marketing Agency services to business operating in different market sectors.

Article Source: https://EzineArticles.com/expert/Stephen_C_Campbell/73866

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