Content Creation Strategies: How To Create Content Online

How To Spot Opportunities For Content Creation

Does your business or that of your clients' have an online presence, of any sort? As you are reading this on Facebook, I'll assume that the answer is 'yes'. If I'm wrong, then I invite you to join the 21st Century way of doing business, albeit a little late.

I'd like to share some thoughts with you about the importance of having a content creation strategy, rather thank approaching content on an ad hoc basis. Your strategy might be modest (2 blog posts a month) or full-on (daily posts, weekly press releases, social media posting schedule, etc), but having that strategy and implementing it, will keep you on track in an online business environment that is full of distractions and talk of the 'next big thing'.

I'm not alone in this view, nor is it based on the need to create more business for myself (!). HubSpot's recent 2012 report on the "State of Inbound Marketing" has really driven this point home. In terms of how frequently blogs are updated with new posts and how this timing relates to customer acquisition, the following was discovered:

• Companies which posted more then once a day enjoyed a customer acquisition rate of 92%
• Those who posted once a day enjoyed a customer acquisition rate of 78%
• Those who only posted 2 or 3 each week had a customer acquisition rate of 70%
• Weekly postings generated a rate of 66% acquisition and monthly postings acquired only a 56% rating (HubSpot, 2012)

The principle demonstrated here is: the more frequently you post, the more customers and leads you'll attract. There are a number of reasons for this:

- If customers know they'll be seeing regularly scheduled, fresh new content they'll go to your blog or site more often, and look for any alerts that you send out.

- This will result in them developing trust in you, in the recommendations you make and your brand. Trusting visitors become leads, who will convert into customers, then loyalists, and, ideally, advocates for your business/service/product/brand.

- Search engines also love websites that continuously provide them with new content to offer Internet users. Fresh content means higher Google ranking as well as higher ranking with other search engines such as Bing and Yahoo.

So here's the challenge: how will you be able to come up with all the time and ideas needed to create fresh posts several times each day?

Create A Schedule For Your Editorial Activities

To help you get started, first put together an editorial schedule. This is a way of holding yourself or anyone else handling content creation accountable. Begin by determining what kind of schedule you'll set up (weekly, bi-monthly, monthly or annually) and then start listing your business, its brand, or the product or service orientated content ideas.

Avoid sticking only to blog posts however, expand your horizons by including ideas for eBooks, white papers, social media posts, webinars, press releases, document sharing and more.

Next, to keep your blog ahead of the schedule, start identifying content source opportunities - setting up Google Alerts for the key terms used in your niche will help. It's all too common for a business to start falling behind, then, once this happens the problem can turn into a chore and begin falling far behind schedule.

The final step to take: implementing and maintaining your content. One option available for facilitating this activity effectively is software for customer relationship management (CRM) and Content Management systems (CMS). Investing in these kinds of systems can potentially allow you to form an almost one step management of adding and keeping your blog and website's content organized while simultaneously updating each of your social media accounts.

I use WordPress for my sites, and this allows me to add content in advance and nominate its automatic publishing date. This is great if you want to take the plunge and outsource a batch of content that can be loaded at once, but drip-released over a period of weeks or months.

Getting Other Teams Involved

If you're planning on creating your business-orientated content single-handedly, then the past will reveal that you're headed for failure. By getting your company's other teams involved in creating content relevant to your brand, product or service, or by having your content creation outsourced to professionals, you'll be tapping into a great way to access more valuable content ideas - ideas that you may not even recognize exist.

For example, your customer service personnel is one team you'll most likely be able to draw upon for content ideas. Comprised of the people who assist and interact with your customers and leads each day, your customer service staff know the types of people that make up your target market. They know what they're looking for, what they love or struggle with regarding your products and services, and how they use your products and services - they are in the best position too to ask for customer service testimonials.

When getting other teams involved, be sure there's a set procedure for content and idea submission, or you may find yourself burdened with more material then you can handle!

Don't Leave Out The Visuals

Did you hear Pinterest has now become the Internet's 3rd most popular social media website (according to Mashable, 2012)? This means that now, more then ever, it's critical, to have content that's visually engaging as well as textually engaging. Providing visual content will lend your business additional online exposure and if you produce it yourself, it's free - to take photos of your displays, products, labels, executives, packaging, etc and store them in an easy to find the folder. (using Dropbox myself, I find it's especially convenient for storing images, particularly when you want other team members to access them).

This isn't the only advantage though. Visual content boosts user engagement and also aids the development of your brand's identity. Earlier this year, Simply Measured reported that just having an image or anything visual incorporated into a social media post can increase your site's visitor engagement by 65%. The explanation for this is that:

- Infographics and other types of visual content can showcase content in a way that can be instantly processed by people who think 'visually'. And because they are attention-grabbing (at least the good ones are!) they have a much greater chance of being shared, increasing your business/product's online exposure.

- Content that's appealing visually attracts visitors' eyes and piques their interest and curiosity.

- According to a study conducted by the US Government, 83% of learning is achieved visually (OHSA, May 1996) - so the more visual the content that you include to accompany your written content, the more memorable it will be.

The key principle here is that you have to keep an eye out for opportunities to create content that's visual as well as textual.

If your organization is holding a holiday party or participating in volunteer events, take some pictures and post them online.

If you've run a survey or gathered a lot of information that will help promote a product or service you're selling or demonstrate your company's industry-related expertise, combine them into an infographic.

If you have any testimonials from customers, these can also be incorporated into your visual content.

Opportunities are abundant, so any business, regardless of whether it's a medium or smaller sized company or a one-man-band, can take implement a content creation strategy that will enhance its online presence. You can keep it really simple, but I recommend you take the time to make it happen.

Article Source: https://EzineArticles.com/expert/Kerry_Finch/119788

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Improving Your Content Will Help You Improve Your Website Rank

Content writing plays a crucial role when it comes to improving the website ranking in search engine results. In fact, people get to know what the website is offering through its content usage. Inviting visitors, increasing repeat visits as well as increasing the site's visibility depends on the way the content is written.

With the advent of the internet, more and more websites are springing up on the World Wide Web. The internet has proved as a boon for business owners who wish to showcase their products before the online audience. Content writing is an area that has been talked about most. This is because it is referred to as King among factors involved in ranking the websites in search engine results.

Advantages of Content writing in the SEO process

It is through content writing that one can place appropriate keywords to increase users' attention to products and services on offer. One can target almost any keyword in the content. Since content is theme-based, therefore one can emphasize on the right amount of details before the audience.

Another important thing is that it gives way to generate content based links known to have a better impact when compared with traditional links.

Moreover, since the content can be found online whatever may be the point of time; there are no issues with its removal.

With the help of article submission, one can generate backlinks from various websites and other resources. Thus, it provides dual benefits. Not only one increases keyword density but even quality one-way links are generated.

Important tips to write effective SEO content writing

1. Write only appropriate content - Always try to include relevant content in your website as irrelevant content gets banned by search engines and is concluded as spam. The content should be reliable and original and not copied from any other website. The content should not deviate from the topic. Fooling search engines with irrelevant content will lead to the website getting banned. Also, the content should be short and simple to ease readability.


2. Place appropriate Keywords - When it comes to optimized content, content with denser keyword placement is regarded as an appropriate one. If the keywords are repeated naturally, then they won't be affecting the rankings of web pages. Never stuff the keywords as it will result in plain rejection of content by search engines.


3. Don't use lengthy paragraphs - Lengthy paragraphs do not grab attention easily because people find them hard to read as they have less time. Thus, it is advisable to use bullet points.


4. Usage of titles and subheadings- The use of titles and subheadings play a vital role in SEO content writing as search engines catch the pages first that own these two parts. Moreover, more visitors will be able to read the content if there is the inclusion of titles and subheadings.


5. Include summary- Adding a summary makes the content look professional.


6. Proofread your content- Always proofread your content before you submit it to websites so as to avoid any kind of error. Errors can make the otherwise good content look pathetic.

Importance of Originality in SEO content writing

The importance of originality exists in nearly every domain. In fact, it is the essence of any business. Every content writer hired by an SEO firm is expected to write effective and original content. Although much time and hard work are required to create such content, it is worth the effort. Ultimately, it is the audience who has to read the content and if they find it similar to one they have already read, then they won't appreciate the writer. A website owner shells out a huge amount of money so that the writer writes only effective and original content with appropriate keyword density. Thus, the importance of originality exists.

Types of SEO Content writing

1. Article Submission- Article submission is a part of the content writing process wherein the writer has to write effective articles based on certain keywords about the products and services the website owner is providing. This process calls for due attention as appropriate keyword density has to be taken care of. Regular article submission can result in improving the ranking of the website too much extent.


2. Press Release Submission- Press Release is a kind of news story about the new launches happening in the owner's company. Submitting press releases to related websites ensures that the latest happening is told to the audience at large.


3. Blog writing- Blog involves writing down personal thoughts on a certain issue. With the help of the blog, one can express personal feelings before the audience. Thus, blogs connect personally with the masses.


4. Web Content Writing- Writing content for the website about the products and services on offer is included in web content writing. It is more like that of sales pitch and includes informative content also.


5. Product Description writing- Describing each and every product is what product description writing is all about. Informative and short descriptions about every product help the audience to know about them and choose accordingly.

Article Source: https://EzineArticles.com/expert/Raghwendra_Ojha/1492906

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The Five Rules of a Successful Content Strategy

Whether you are brainstorming and implementing your own content strategy, or working with the help of a third party, here are five of the most important rules of a successful content strategy.

Rule 1: Be clear

One of the main reasons that a strategy is ultimately unsuccessful is because its original aim is not clear and concise enough for its purpose. Having clear-cut objectives makes it far easier to set goals that ultimately help you achieve your aims, while also being easier to benchmark your progress and success.

Being inarticulate is a cardinal sin when it comes to content strategy, so ensuring that whoever is managing or leading the project has adept communication skills should be a prerequisite.

Rule 2: What is the message?

When devising a new content strategy, another important rule, even if you are enlisting the help of an expert company to assist, is to know exactly what the message to your audience is intended to be. This will depend on the target audience that you are trying to attract, and partly on the demographics of your current clientele.

Rule 3: Define the audience

Going hand in hand with developing the message that you intend to send is defining your target audience. It may be that you have an existing demographic of usual customers, but you are hoping to launch a new campaign in order to attract a different type of crowd, for example, younger, or older.

Depending on whom you are marketing to, this will change your strategy entirely, and can often be the difference between a successful campaign and an unsuccessful one. The more detailed and in-depth that you can define your intended audience, the easier it will be to work out how your content strategy can fit in with achieving your goals.

Rule 4: Accessible content

You can do the best planning available, but if your content is not easily accessible it could all be for nothing.

Part of your content strategy should be ensuring that your content can be found by your target audience with relative ease. One way of orchestrating this is to identify a number of different keywords and phrases that you wish to target, and writing content that fits in with these parameters.

Rule 5: Measurable goals

The last of the five rules for content strategy is to ensure that your plan is measurable, as without this you have no way of knowing if your plan is a success or not. This also loops back to our first rule, as if you have made a clear and concise strategy with easily identifiable goals, then it should be simple to measure your success against these.

Without measurable goals, it also makes it extremely difficult to justify to your organization or business that the work you are doing is worthwhile, as content marketing and content strategy can often be under-appreciated by those, not in the know.

Following these five rules will put you in great shape for developing an effective content strategy.

Article Source: https://EzineArticles.com/expert/Roney_Sam/2215184

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How To Make A Content Marketing Strategy That Works

As a website owner, unique content creation and content sharing on social media networks is an important aspect of making your services effectively speak to your audience and to grow traffic to your website.

A content marketing strategy involves many steps through which the awesome content is drafted and shared on various social media and other platforms that clever enough to its most relevant audience so as to increase sales.

1. Begin with an understanding of the right content with the right keywords and its importance to your business

Whether you are an owner of a service website or an eCommerce store, the content has a lot to do with your business growth. One has to create content in many forms (including rich texts and graphics).

Content is like a bridge that can connect your audience to what you sell or what services you provide.

Content that is written uniquely, effectively, and professionally can definitely work. At the same time, the content must also consider a reader's intent.

2. Recognize intent

Before the content is made, you must identify who you are writing for and why. Knowing what online users are searching for and why they are searching for it will help you understand the type of content to make.

How do you recognize it?

Research terms your users are searching for
Study the online search patterns of your audience. Use an analytics tool to track a user's online movements and their buying behaviors.

Make a list of useful keywords as well as search phrases that are highly searched for to strategize content creation.

Create content based on researched keywords

Produce content for both on-page and off-page sources. Start making content based on a user's search queries.

Build valuable blogs and articles to satisfy the hunger of your visitors.

What to look for when creating trendy content:

To make content that is fresh and user-friendly, walk with the existing trends.

Supply your users with the necessary information and details. Write unique content and enhance its density with everything that your visitors can think of seeing (images, videos, infographics, etc.).

3. Identify users' emotions

To get a good flow of traffic and conversions, it's always ideal to go as close to the reader's feelings as possible. Write content that offers solutions to their questions to a user's various pain factors.

Make sure these solutions are genuine and practical and must give them relief by reading your article. Construct content on topics that can justify a reader's enthusiasm, love, anger, likes, and all of the other human traits.

It will increase their willingness to get into your content and obtain your services.

4. Feed readers with amazing content and keep it regular

A flow of content creation and sharing should never go stagnant.

Your content that keeps triggering a reader's willingness to regularly get involved needs to continually be updated.

Identify every market move and nurture your users with the latest knowledge.

5. Content is not only about informing, but also selling

Writing good quality content is a must, and so is selling your services to your users.

Present your services to users not too quickly and not too slowly.

Online visitors need to be satisfied with your solutions before they'll trust you enough to buy something from you. But if your pitch comes too late, they may have already purchased another resource.

Start presenting them with your selling techniques after you feel adequate content has been distributed.

6. Provide content to the right audience

Content sharing is as significant as content creation.

You have to take your content out of the box and carry it to specific readers. To do so, you have to identify the right online platforms where you can bring it.

Again, knowing popular content trends will also help you create and publish the most valuable content for your audience.

7. Understand visual content

Content created with both meaningful text and nice graphics will attract more viewers. Keep making relevant images and posting them with the content you display.

Such visuals are more engaging, gradually turning users into your loyal readers. It can also increase the traffic-to-conversion rates, thus improving ROIs.

8. Plan an effective link building strategy

A quality link pointing to your website can increase the probability of getting ranked higher on major search engines.

Share your expertise with other industry experts. There are many online platforms where people gather to share their opinions and get solutions in return. Take your valuable content over there and let it talk to your readers.

The more powerful you make your link (and your content), the more chances it has to get clicked (and loved) by visitors.

Conclusion

Content, or saying the right information, that you give your users will vary over time. As a user's behavior changes, the market changes too.

Identify a user's intent and keep feeding them with exactly what they love to see. Keep it at regular intervals and you will be able to maintain a user's interest for years to come.

What are your content marketing strategies? Share them below in the comments.

Article Source: https://EzineArticles.com/expert/Harsh_Sinha/2314955

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Do yourself a favor & LEARN MORE about the Conquer Your Content System  & Content Marketing Starter-Kit 

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Making the Best Use of Content Curation

You have been reading about content curation on and off and you may have a sense of how it works and why it is important. Of course, that doesn't mean that you should abandon original content. Curated content should complement your original content and if you do it right, it will strengthen your brand.

Using content curation appropriately
As a business owner, you undoubtedly understand the importance and relevance of writing original content. However, you must also be aware that it is not always so easy to produce top-quality content that you write from scratch on a frequent, regular basis several times a week (if that is the schedule to which you are committed).

As a writer, you must understand that you can't simply snap your fingers and produce amazing original content. So, what do you do if you are struggling to come up with amazing original content? The reality is that whether you are struggling to come up with content or not, you still need to produce it. That is where using curated content comes into play. If you choose to use a combination of original and curated content, you can increase your output tremendously. However, it is very important to remember that whenever you use curated content, you must not only give attribution for that content but you must also add your own thoughts to the content at the end.

The line between appropriately using curated content and stealing it
Of course, it must have occurred to you at this point (already) that you must maintain a high standard of ethics when it comes to content curation. As long as you give the proper credit to the person who wrote the content that you are curating. You can take the parts of the content that you wish to curate and put a unique spin on it. You can also take the article in its entirety and offer commentary at the end. In some way, you need to insert your own thoughts into the concept of what you are presenting. There are certain rules that you should follow in order to ensure that your curated content was obtained in a proper manner.

• Mix up your sources: If you decide to practice content curation, it is important to make sure that you use information from a variety of sources. That is important for many reasons, including the fact that your content will always be interesting and fresh if you present a number of different sources.


• Write original titles for all of the content that you curate: It is acceptable to use content that other people have written but it is most appropriate for you to create your own title for what you are sharing considering that the content that you are presenting is a hybrid of the curated content and your commentary on that content. When you are writing the title of the article, make sure that you really do it well. You only have three seconds in which to capture the attention of your reader with the title.


• Choose the best possible content: When it comes to the content that you are sharing, you should set the bar extremely high. Of course, that would also apply to the standards that apply to your original content. If you don't make it compelling, nobody will want to read it. That is definitely the last thing that you need or want.


• Wrap your mind around the content that you are curating: It is critical that you have a good understanding of the content that you are presenting. The chances are great that if you don't understand it, your readers will not understand it either. It is important to remember that you are using that content to build relationships with your readers and if you don't understand that content that you are sharing, you will not have the opportunity to build those relationships.


• Be mindful of the time factor: When it comes to using curated content, it is important to be sensitive to the timing. Even if the content doesn't discuss a specific event or occasion, you should use it sooner rather than later.

Conclusion
It is important that you understand that there is absolutely nothing wrong with taking advantage of curated content, as long as you do it appropriately and ethically. By using curated content, you are opening up a world for your readers and giving them the advantage of new and interesting ideas to think about and to discuss. If you are unsure about how to appropriate curate content, you may wish to take a look at how other people do it. It will most likely give you some really helpful ideas about how to do it yourself.

Carolyn T. Cohn is the Chief Editor of CompuKol Communications. Mrs. Cohn has a wealth of experience in managing people and projects. She has run several editorial departments for various companies. Mrs. Cohn has 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, editing books, journal articles, abstracts, and promotional and educational materials. Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide range of companies. The principle that governs her work is that all words need to be edited.

Article Source: https://EzineArticles.com/expert/Carolyn_Cohn/610077

P.S.

We would love to let you know about our Content Marketing Starter-Kit & our Conquer Your Content System. This system has been proven to increase reach, engagements, and followers. It also helps bring in new customers EVERY MONTH! 

Gain clarity on your target audience, a downloadable and editable 6-month content calendar as well as a guide on how to set up the PERFECT content strategy for each month! 

Do yourself a favor & LEARN MORE about the Conquer Your Content System  & Content Marketing Starter-Kit