Showing posts with label emotion. logic. marketeer. Show all posts
Showing posts with label emotion. logic. marketeer. Show all posts

Tuesday, August 13, 2019

6 Greats Ways To Make Money Blogging

Blogging has become a popular choice among people. Blogging is also another way of establishing your web presence. Besides, it provides an insight to your life for the entire world. Not everyone resorts to blogging only for these purposes alone. Instead, some prefer to make money blogging. Is it not surprising to see many earning their likelihood as a full-time blogger!
If you too wish to earn money blogging, you will find 6 great ways to accomplish this:
Start Your Own Blog
There are several blogging platforms available in the internet. Just register with one wherein you will find all requisite instructions. Using top level domain name is another way of creating a blog. This will help you to transform your blog into a full-fledged internet business.
Start Working On It
Once you have successfully created the blog, start to work on it. Remember - short cuts won't bring any money. Instead, hard work can pay rich dividends. Make sure to add fresh contents to your blog on regular intervals. The posts you make ought to be easily identifiable and distinct. For instance, promote your business with interesting and relevant posts.
Thousands of blogs get created in the cyberspace every day. Only a handful of them succeed in making money. If you wish to stand out from others, working extra hard is the key. Opt for an extremely good layout and catchy content in your site. Opt for excellent templates, themes and layout.
Explore The Money Making Alternatives
When it comes to make money blogging alternatives available, the list is endless. The most popular options are:
· Contextual ads - you can sign up with websites like Google AdSense or Chitika and keep adding advertising links. When a reader click's on the link provided by you, view's the advertisement or make purchases from a sponsor, you get a commission from Google.
· Sell available advertising space - when you witness a steady flow of visitors and a growth of your blog's popularity, you can sell advertising spots. There are several companies looking for such spaces. Unlike Google AdSense, selling the space guarantees a fixed monthly income.
Join Paid Blog Networks
You can earn money blogging simply by joining any paid blog network. By joining these networks you get a chance to write for fellow bloggers. You can even promote their products/services on your blog. Make use of blog sites that pay a fixed fee for coming up with a particular advertisement and linking the same into your blog.
Adopt Affiliate Marketing
This is regarded as a performance based marketing technique. As an affiliate, you are rewarded for bringing customer with your affiliate marketing efforts. Here, you promote a merchant's product through an affiliate link. The reward in question is paid in the form of a commission. The internet is filled with such affiliate programs. You can join the popular ones like Chikita Mini Malls or Amazon.
Go For CPA Offers
CPA or Cost Per Action is almost like the affiliate marketing technique. the only difference is - here you get monetarily rewarded on completion of a task assigned by advertisers and companies. Here, you need to choose an offer you wish to advertise. This advertising is usually done through banner ads or hyperlinks in your blog to make money blogging.
For further information, please visit: http://typenmakemoney.blogspot.com. The blog tells you the easiest ways to earn online.

Monday, August 12, 2019

Once Upon A Time..? - How To Build Suspense In Your Content

A lot of content on the internet just seems to be the same old thing, with nothing new, exciting or noteworthy that deserves being paid attention to. One of the best ways to stand out from this is to create suspense.
Journalistic Writing versus Blogging
Journalistic writing is the kind of writing used by newspaper and magazine writers. It centers around the five Ws in order to report the facts:
  • Who
  • What
  • When
  • Where
  • Why
Journalistic writing is also an "inverted pyramid" style of writing, with all of the meaty information in the first paragraph or two, tapering down to less and less important information until the article finally concludes.
With this style of writing, there is very little suspense or a "twist in the tale" at the end of it. About the only place you ever see suspense consciously being used is in the headline. A good headline is designed to lure those skimming a paper into reading the entire article.
Therefore, you need to master more than journalistic writing if your content is ever going to get read.
Marketing as Storytelling
All content online is marketing. And one of the hottest trends in online marketing is storytelling.
Storytelling is as old as time itself, and one of the earliest activities we engage in as a child. "Once upon a time, there was a... " is a common storytelling formula because it works.
The most successful stories have a beginning, middle and end. They don't even have to be very long. What the best stories have is a twist in the tale - that is, a surprise ending. Or they might end with a special point that was intended to be made via the story, such as, "the moral of the story."
Adding Suspense
Every good story has some element of suspense. Even though in most cases, we love a happy ending, it's thrilling to be kept on edge, not knowing if things were going to turn out for the best. Stories like "The Three Little Pigs" or "Little Red Riding Hood" keep you guessing until the end. We move from an unhappy situation to a happy one where everything has been solved.
This formula works well with content too. Think of the problems the people in your niche have, and how they can be solved. What solutions have you discovered along the way? What has really worked for you? What setbacks did you have? Was it a straight progression from A to B, or did you have to take a more winding route around the scary woods to find what you needed? What lessons can you offer your readers as the moral of your story?
This type of content will not only be more vivid and suspenseful, it will also help position you as an expert in your niche worth paying attention to. This can be the pot of gold at the end of the rainbow when it comes to your content marketing efforts.
When you write and manage your content correctly, it will make your life easier and your business grow. To discover how the most successful online entrepreneurs plan, create and deliver great content, download my free checklist, The 5 Step Content Strategy, at https://jonallo.com/contentplan

How to Promote Your Business on Social Media in 2019 | London Keynote 2018

Sunday, August 11, 2019

So How Does SEO Work?

How Does SEO work?
Before we dive into SEO and find out more about how does SEO work, Let us first understand what exactly SEO is.
As we all know, digital landscape is evolving faster than ever before and thus creating an urgent and immediate need for all the online businesses to not just embrace but also capitalise on the rising online trends and the digital economy. Although, there are many digital marketing strategies to gain online business from, but the most effective and sustainable is the organic method, part of which is SEO or Search Engine Optimisation.
Search engine optimisation helps website, blogs or webpages to be found by the search engines for related keywords. SEO is also commonly referred to as "organic", "natural", "unpaid" or"earned" results.
How exactly does a Search Engine works?
There are two key steps responsible primarily for search engine results. They are as follows:
Crawling: Search engine bots crawl all the web pages linked to a website. Major search engines like Google crawl millions of pages on a daily basis.
Indexing: After fetching all the pages through crawling process, these pages are then indexed in the database for future retrieval. The process of indexation is extremely important. The more the number of indexed pages of your websites, the greater are the chances of improving your rankings. Although, it depends on the strategies you formulate.
Major Search engines update their algorithm on a regular basis and there are various factors that influence these results directly or indirectly. It is advisable to update sitemaps
How does SEO work and what are the best tips to improve SEO?
Search Engine Optimisation depends on a number of factors the influence the rankings directly or indirectly. We would uncover all of those factors in this article. Here are the key factors:
Content - It is one of the most important SEO factors. Anyone who has heard about digital marketing must have also heard that "Content is King". It is true. On numerous occasions Google has said that it rewards sites with great content. So if you want to outsmart other websites, when it comes to SEO, you might as well want to focus on its content. Wishing content section there are some important factors that must be kept in mind such as readability, use of H1/H2 as appropriate and keeping a check on use of passive as well as repetitive sentences.
On-page SEO - If you want to outwit your rivals, You need to work on your site's on page SEO. Get the fundamentals right. Work on the meta-description and keywords carefully. Focus on content as well as internal linking. Add relevant titles, optimise all the images (add alt-tag), Infuse a mix of H1, H2 headings and subheadings, add LSI keywords by keeping a check on keyword density. Length/description needs to be according to the keyword difficulty. The higher the difficulty, the detailed your content should be to outscore and please ensure you get the basic right.
Backlinks - Generating quality backlinks is extremely important to boost the domain authority and page authority of your website. Some of your efforts should also be focussed on creating enough great quality backlinks. Most of this should be achieved by creating compelling content because the better the content you produce, the higher are the chances of people linking to your website. Stick to the relevance because if the links are irrelevant then it would do more harm than good as far as Google rankings are concerned. It has to be generated through ethical methods only with the right types of backlinks(white hat strategies).
Website speed (Page Load Time) and user experience - Google rewards the sites that are faster. It focuses on user engagement more than anything else. What it means is - fundamentals of the site needs to be intact. Look at your site speed (page load time). This was made clear it the latest Google speed update. You need to adjust/arrange accordingly. You need to also work on the user engagement metrics such as the number of clicks/Out of total impressions. Focus on the bounce rate, page views, session and all these metrics to understand in great detail. Simply put "faster the site, better the results".
Mobile Friendliness - As we discussed in earlier part of the article that Search Engines update their algorithms regularly and as per the latest Google algorithm update it confirmed that the friendlier the site for mobile users, the higher the rankings of its pages. Therefore, Mobile Friendliness affects your SEO efforts. Do check if your site is mobile friendly or not. If it is not then that should be your first priority.
Domain Age, URL and Authority - Age of the website, URL and it's DA /PA (domain authority and Page Authority) are all important factors of SEO. DA/PA would improve with a number of strategies - backlinks, internal links quality of the content.
Image optimisation - Optimising all the images on your site is advisable as it improves your chances. Add relevant titles and alt tag to all the images. It adds a lot of value when it comes to image search results.
Social Signals - Social links or signals can not be overlooked when it comes to (search engine optimisation) SEO strategies. These are authority signals that not only increase your visibility but also generate links in the forms social signals. One can share its site on social media platforms to boost signals. The more, the better.
Structured Data - Focus on the structure of your web pages as they should be thoroughly aligned. Update the sitemap. Bottom-line is you have to think from your user's point of view since we know that user engagement cannot be overlooked.
Conclusion: Now, we know how does SEO work and what are the key factors that influence or expedite your organic digital marketing efforts, Keep these in mind and work on these parameters individually to outsmart others and rank your or your clients site on top of the SERP (search engine results page). Evidently, SEO is one of the most effective strategies to capitalise on the rising digital economy and it also gives your sustainable results as long as you follow the right strategies and keep the basics intact. It is an ongoing process and requires constant efforts.

Monday, August 5, 2019

Make Money From Every Article You Write For Your Blog

Is it possible to make money writing articles for your blog?
There are many people who have tried it and most have failed. Yet there are other writers who not only earn a decent income from their blog, but some of them actually earn more than a full-time wage.
So what is it that they do right? Why are their blog posts so popular and how do they make money from blogging?
Well, to begin with, if you want to write articles for your blog, there are three important things that you need to consider before you start. But once you know what these are, it can kick-start your career as a blogger.
Know Your Reason For Writing Articles.
This is really important. You need to actually (and I mean literally) think really hard about why you want to write articles. Once you have your reason, then every article you write can work as a soldier for you, going out to achieve your article writing goal - as long as you know what that is.
How Are You Going to Earn Money?
There are several different ways that you can make money writing articles for your blog. You can write them to earn money from PPC advertising, or to sell a product, or to sell a service or to do affiliate marketing (or you can choose to use all of these). Once you know how you want to earn money from your blog you can then write articles that attract the most targeted readers so that you can maximize your blog income.
What Action Are You Looking For?
You need to also know what action you want your readers to take. Once they finish reading your articles, they always want to do something so you have to know what that is.
Do you want them to click on a PPC advertisement? To make a purchase? To join your email list? To read about a service you're offering? To sign up for more information? Be sure of what it is that you want them to do and then tell them to do it.
And most importantly, don't forget that all your articles/posts need to read like a story so that your readers keep reading. In other words, make sure every article has a beginning, a middle and an end.
Start with an introduction of what you're going to tell them, tell them, then tell them how this information can help them, and what to do next.
That way all your articles can be your army of soldiers, helping you to earn money from everything you write.
Keep up to date with all the latest information to ensure that all your articles work like soldiers, going to the front line to help you dominate any online niche that you work in. Don't write blog articles that don't help you to earn money. Instead, get the best ROI from all your writing and online marketing. https://www.articlemarketingsoldiers.com

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Friday, August 2, 2019

Nail Your Marketing Message in Your LinkedIn Profile

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message.
LinkedIn is one of the most important online tools for marketing your professional services. However, only a very small percentage of users post effective summaries of their business on their LinkedIn profile.
Your LinkedIn profile needs to telegraph the essential message and value of your business. This article shows you exactly how to do that.

Your Business Headline
The very first item someone reads on your profile is your business headline. And almost all of them are bad.
They are typically titles (Patent Attorney, Management Consultant, Personal Chef) or labels of what people do (tax preparation specialist, training in communication skills). None of these are effective messages because they don't communicate how the professional can help their clients.
Instead, you want something like John Nemo's:
"I Show B2B Sales Professionals, Business Coaches and Consultants How To Generate Leads + Add Clients using LinkedIn"
_____
John's profile headline tells whom he works with and the specific outcomes he helps them achieve. Any reader will immediately know if they're interested in knowing more. His headline taps into "WIFM" - What's in it for me.
I use John Nemo as an example because I learned how to create a great LinkedIn profile from him. His business (and book), LinkedIn Riches, specializes in, well, exactly what that headline says.
He's one of the top experts on how to use LinkedIn to attract new business. Ignore him at your peril.
He emphasizes that you don't want to have people guess what your benefit is to them, but to telegraph it in clear, simple, results-oriented language.
Then he goes on to outline what should be in the Summary Section of your LinkedIn Profile.
First of all, the Summary has limitations. You can't use bold or colored or large size type. But you can use all caps for the headings for each paragraph that makes your summary sections pop out, increasing readability.
For instance, the first section should be titled WHAT I DO (or WHAT WE DO) and simply expands on your headline.
This is what John's looks like:
WHAT I DO: Since 2012, I've helped B2B Sales Professionals, Business Coaches, Consultants and other professionals all over the world leverage LinkedIn and Webinars to generate leads, add clients and increase revenue.
_____
Pretty clear and simple right? Who I help and how I help 'em.
Then he writes about how he does it:
HOW I DO IT: I provide "do it yourself" online courses, 1-on-1 private and group coaching and written materials that help Business Coaches & Consultants discover how to generate more business for themselves using LinkedIn and Webinars.
_____
Note that this section mentions the services he offers and then comes back to the outcomes he helps his clients achieve. The value is as clear as day.
Next is about where you've seen John. This is all about credibility or "social proof":
WHERE YOU'VE SEEN ME: I regularly blog for and have been featured by national publications, podcasts and organizations including:
• Business Insider
• Entrepreneur On Fire
• Inc. Magazine
• LinkedIn
• Social Media Examiner
• The Business Journals
• The Huffington Post
_____
These are all the places where John has published articles. If you don't have places you've been published yet, don't worry, you can leave out this section or add it at a later time.
This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. 5 Pillars article here.
Next, write about the people and companies you work with:
WHO I WORK WITH: I've personally rewritten and optimized the LinkedIn profiles of A-List Entrepreneurs, Bestselling Authors, Business Coaches and Consultants including:
• Chris Brogan
• Bob Burg
• John Lee Dumas
• Mari Smith
• Tom Ziglar
• Dan Miller
• Jairek Robbins
• Ray Edwards
_____
Now, if you're a self-employed professional with any online savvy, you've probably heard of some of these people. For your summary, mention the kinds of people or organizations you've worked with and also a list of some of your clients.
Next, insert a couple of quotes from your happy clients:
WHAT OTHERS SAY:
• "When it comes to LinkedIn, there are pretty much three people I listen to, but only one has ever dropped new business right into my lap the way John Nemo did. You know me. I don't recommend people lightly. John Nemo is worth your time. Jump on this!" - Chris Brogan | New York Times Bestselling Author, Consultant & Speaker
• "John Nemo took my LinkedIn profile page and ignited it in a way I hadn't seen done before. After witnessing John's expertise up close and personal, it's easy to see why he's been crushing it on LinkedIn the past few years. Simply put, when it comes to LinkedIn, John Nemo is the real deal. Can't wait to share more of his LinkedIn knowledge bombs with the rest of Fire Nation soon!" - John Lee Dumas | Host, Award-Winning "Entrepreneur on Fire" Podcast
_____
With a little work, almost any self-employed professional should be able to come up with a few good testimonial quotes like these. And you only need two!
Finally, a little on your background:
MY BACKGROUND: Author of 7 books, former Associated Press Reporter, Award-Winning PR Director and Social Media Consultant, Talk Radio Producer.
_____
John has helped many self-employed professionals craft a powerful business summary on LinkedIn. He really gets what a clear marketing message is all about.
Notice that there's virtually nothing about the process of what he does; his writeup all about results. It's concise and focused and it's a fast read which is so important online.
Now you know what your LinkedIn Profile Summary should look like. Time to sit down and emulate John Nemo's approach for your own LinkedIn Profile.
Cheers, Robert
Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.

Wednesday, July 31, 2019

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Myths and Truths About Marketing to Millennials

We can define millennials as those born from 1982 to 2000, with some people extending the time frame to 2004. The upper part of this generation is sometimes referred to as Generation Y. The younger end of the group is now coming of age, meaning they will start to flex their spending muscles.

Do They Really Kill Off Industries?
Millennials have been blamed for killing off a variety of industries, including the record industry and movie theaters. But the truth is, they buy large numbers of MP3s and DVDs. They also stream considerable numbers of programs. Technology can often significantly change industries. Millennials aren't destroying anything; they are just making the most of new tech.
How Tech Savvy Are They?
They are more tech savvy than previous generations, but not as much as the younger generation, Gen Z. Millennials are the last of the non-native users of tech who grew up in a world where computers weren't everywhere, and smartphones such as the iPhone and gadgets like the iPod, iPad and Kindle eBook readers and software were non-existent.
Millennials don't usually live on their mobile phones, so you can still market to them effectively via their desktop computer. They also use traditional social sites such as Facebook and Twitter.
Do They Really Pay Attention to Digital Advertising?
According to the US Postal Service, Millennials also pay attention to print ads, and in particular direct mail. They have not destroyed the magazine industry; they want a paper magazine and a digital one. But they are tending to be much more savvy than older generations about which ads they pay attention to. As a result, you need to be honest in all your marketing efforts. Cut the hype and get to the facts.
Are They a New Generation of Carefree Hippies?
This is not true either. It's true that they are putting off buying homes, getting married, and having children until later in life as compared with previous generations, but this doesn't mean they have zero interest in these things. Attending college and grad school, student loan repayment burdens, and the fact that they witnessed the worst economic downturn since the Great Depression means that they are more prudent about debt, and careful about staying out of debt.
The job market can also be tricky for new grads. Focus your campaigns on the great value your products and services offer, and how they can help them save money, or make more money.
They Are Not All Interested in Charitable Causes
Like the younger Generation Z, some Millennials appreciate companies like Toms Shoes, which donates a pair of shoes every time they sell well. But on the whole, they will see this as a gimmick unless your products and services really stand up well to scrutiny - that is, comparable to similar items on the market. They are willing to buy hybrid cars and green cleaners, but only if they are affordable and work as well as non-ecologically sound products.
We all occasionally make mistakes in marketing our business. We wouldn't be human if we didn't. It's all part of the learning process. Although mistakes are going to happen, you can avoid a number of common business mistakes. Download my free checklist, The 10 Most Common Business Mistakes at https://jonallo.com/mistakes

Tuesday, July 30, 2019

Marketing With Logic and Emotion

A couple days ago our refrigerator conked out.
A repairman showed up today to take a look. The verdict? We'd need a new freezer coil. The cost was close to $1,000 and would take almost a week to get the parts.
A new refrigerator was about $2K. And that's the option I chose. It will arrive tomorrow.
Logically, I could have saved more than $1K if I'd chosen to get it fixed.
But emotionally, I didn't want to be without a fridge for a week, perhaps longer. The discomfort of that was worth avoiding even if it meant paying $1,000 more.
All buying decisions are emotional, not logical.
When a client decides to work with you, they may justify it logically, but ultimately, they chose to get your help because of how they feel about you and their situation.
They will choose the option that feels the best to them.
In most cases, people buy your professional services because something isn't working for them.
And that decision is always emotional.
And they also want things to work better for them or their companies.
And that decision is emotional as well.
Since marketing is 100% communication, your first job is to remind your prospective clients of the problems, issues and challenges they are experiencing.
And your second job is to inform them how much better things will be after you help them by using your professional services.
Nevertheless, this emotional content needs to be presented in a logical, understandable way.
That's why the third law of attracting clients says you must balance logic and emotion in your marketing.
This is the art of marketing.
Learning how to communicate this way can be tricky, but I like to break it down into these 6 logical steps:
1. Write a list of all the problems, issues and challenges your prospective clients are facing.
2. Write a list of how things could be if their problems, issues and challenges were resolved (the mirror image of #1).
3. Prove to them that you have the experience and know-how to help them achieve #2.
4. Write a list of all the other benefits and advantage they'll gain if they hire you to help them.
5. Explain what you'll actually do and what it will look like (but not in too much detail).
6. Let them know what they need to do to get started with you (including your fee).
Now, of course, this can be written or spoken in an infinite number of ways, but these steps are the building blocks of marketing communication that turns prospective clients into paying clients.
Cheers, Robert
Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.