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How To Quickly Create Social Media Content

How to STAND OUT on Social Media as a New Entrepreneur | Grow Your Brand with Social Media Marketing

How To Quickly Create Social Media Content

5 Reasons Why Online Groups Are Important for Business Growth

If you really want to learn more about your audience, find more people to promote your products, and get new ideas for more offers, groups are one of your best investments outside of email marketing.

Nurturing groups is inexpensive and can really help you accomplish a lot. Look at these important ways that groups help your business grow and you'll know it's the right thing to add to your marketing efforts.

1. Conduct Audience Research

Groups are an effective and fun way to conduct audience research. You can use your own group that you build with your target audience, customers, and prospects, or you can use other people's groups which consist of an audience like your own. You can be stealthy and just observe and learn, or you can ask questions, submit surveys, or invite them to group chats to discuss issues related to your niche.

2. Experience Higher Engagement Opportunities

Groups are an easy way to engage with your audience because they come to the group for conversation and learning. Therefore, it's a way to have a conversation, conduct a poll, share pictures, and talk to your audience in a more casual way. Email is great for sending messages, but sometimes it's not conducive to a real discussion in the way a group is.

3. Increase Brand Credibility

Having a group that your customers come to where they speak to your prospects is a great way to increase brand credibility. People who don't know you very well yet will see the people who have purchased from you and who are happy talking in the group, and that will increase your credibility in a lot of ways - more than one-way emails.

4. It's Inexpensive

The wonderful thing about having a group online today is that it's very inexpensive. You can start groups free on Facebook. You can start groups on platforms like Delphiforums.com, Ning.com, and others without much money too. But they pay off in big ways once you build them up, as long as you contribute often and engage with the audience.

5. Find Joint Venture Partners

Groups are excellent places to find your next JV partner. When you are a participant in a group that has a lot of other people who market complementary products to your audience, you may find someone who is perfect to work on your next idea together. Ideally, that will be someone who can contribute something you cannot and vice versa.

Facebook groups can generate leads, build your email list, give you access to more prospects and sell your products and services. But if you do it the wrong way it can lead to lasting damage to your reputation and brand. However, doing it the right way ensures that you have the best possible chance for business success. Get your free Facebook Group Checklist at http://jonallo.com/facebook-groups/

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

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Improving Your Social Media Profile Quickly and Easily

You have a social media profile for every one of the social media channels that you have joined. You are probably aware of the fact that you must stay on top of your social media profiles once you create them. It isn't enough to simply create the profiles and then leave them alone. If you do that, they won't give anything back to you.

Quick and painless changes to your social media profiles
There are many different tweaks that you can make to your profiles and they don't necessarily have to take a lot of time or effort to accomplish. However, if you make the changes (at least the ones that seem to make sense for your particular business), you will see a significant difference in the way that other people respond to you.

Enhancing your social media profiles will take you very little time and very little effort.

• Check the sizes of your images on the profiles: When dealing with the images, you will want to make sure that they are optimized (that means each and every one of them). Optimizing them means that you check the specifications of the particular social media channels and you ensure that the dimensions of your photos match those specifications. It will not take you any time at all to verify the dimensions and to make sure that your photos are within those guidelines. You shouldn't necessarily assume that your photos should be perfect squares. That will not necessarily be the case. One good reason why you want to make sure that your photos are up to par is that they may be used (by you or someone else) in other places on the Internet.
• Make sure that your profile photos are consistent across all of your social media channels: Your photo should be a clean, professional headshot and you should use it on all of your channels. If that means that you need to get your photo taken by a professional, it is probably worth the investment. After all, that photo will be seen by so many people and your photo is a strong representation of who you are. You want people to get used to seeing that photo and associating it with your brand.
• Untag yourself: If you see that you are tagged in photos in the various social media channels and those photos are either not flattering or just plain inappropriate (or anything in between), there is nothing wrong with untagging yourself (or disassociating yourself) from those photos. Why would you want to be associated with photos that can potentially damage your reputation? You should be aware that some of the more popular social media channels allow you to disassociate quite easily. You will want to check the tags on a regular basis. If you don't keep tabs on the tags, they may do your business some harm.
• Make sure that your profiles have keywords for optimization: No matter which business you are in, you still need to make sure that all of your content (no matter where you put it) is optimized. The reason that you want to do that is so that people can find you when they are searching for what you happen to be offering. The fact is that you want them to find you before finding anyone else first.
• Make sure that your profiles are complete: You don't want people to look at your profiles and not be able to see the whole picture. That is just not effective. You can easily avoid that by just paying attention to your profiles and filling in the gaps. It won't take you very long. As you are filling in the missing content, make sure that you make that content as engaging as possible.
• Connect one social media profile to the others: That is a really good thing to do and it will produce great results. You will want to test the links among the social media profiles. There is nothing more annoying than clicking on a link only to see that nothing happens.

Conclusion
Your social media profiles are an important part of your business and you can't afford to let them stagnate. Using share buttons will help you to keep it interesting. Not only should you fill in all of the fields in your profiles but you should also make sure to update them on a regular basis (but not too frequently). You will want to share all sorts of interesting information (both words and images) so that you hold the interest of your target audience. You always want your content to be fresh, current, and engaging at all times.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

Article Source: https://EzineArticles.com/expert/Michael_Cohn/404898

The Key To Setting Realistic and Attainable Audience Growth Goals

When you set goals, it's important to use SMART goals. That stands for specific, measurable, attainable, realistic and timely. In other words, setting goals that are both realistic and attainable is part of making SMART goals.

But how do you make sure that your goals for audience growth are realistic and attainable?

Know the Size of Your Audience

You may never reach every member of your audience, but it's important to know roughly how many there are in existence. There may be millions of people who need what you're offering them, but remember to truly narrow it down and shrink down that audience to an audience of one - the ideal customer, even while realizing how many potential customers are out there.

Understand How to Reach Your Audience

When you know your audience, you also know how to find them. If you know what social platforms they use, who they follow to learn from, what groups they're in, and what they do in their free time, you're going to be able to make better choices about how to reach your audience - thus improving your conversion rate exponentially.

Create a Growth Budget

One thing you really need to know about audience growth is that sometimes it takes money in the form of paid advertisements to reach the audience. For example, if you know that your audience loves to read a certain website and newsletter that also has Google Ads on it, how can you get your ad to appear there? Perhaps you can talk to the owner and make a deal too, but either way, you need to know how much you can spend on promoting growth.

Know How Much Time You Have

If you're going to be doing all the content creating, publishing, and marketing yourself, chances are it's going to take much longer to reach your ideal audience. Know that you can set your goal a little lower by realizing that you're just one person.

Understand Your Skill set

If you're not that great at audience targeting, you may want to figure out a way around it via outsourcing or by learning what you need to know. Setting a goal without knowing how to do what needs to be done can mean that you don't reach that goal.

Be Willing to Outsource

When it comes down to it, if you have the budget, it may pay off big time to outsource audience growth. There are experts who will help you develop a freebie, help you market it properly, and more. If you can outsource, you can boost your growth goal so you can reach more people because you're not doing it alone.

Every business owner wants their income to feel secure and stable. Unfortunately, it doesn't always happen right away. But there are things you can do to help solidify this stability much faster. Download my free checklist '12 Ideas For Making More Money In Your Business' and start living the life you deserve. Get your copy at https://jonallo.com/money

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

How To Make Banner Ads Attractive And Realize Online Marketing Goals?

We are now in the digital world where technology shapes the way we live. Brands are not immune to changes brought forward by constant advancements in the technology. Take for instance, the norms of marketing have completely changed with digital taking precedence over traditional. From mobile to social to e-mail to content, the routes of marketing have evolved and entered an altogether different territory. With more people going online and socializing than they ever did, it's now the turn of brands to head where all the prospects lie. They have to advertise and tap into the ever-exploding potential of the internet world.

In a way, brands have to leverage different techniques and methods of advertising to catch the attention of their target audience, including existing customers and prospective ones. To catch attention, effective marketing campaigns and attractive ads will be needed as they stir imagination and demand some sort of attention. Banner ads have to aesthetically impeccable as only they can they make the heads roll. In a way, your banner ads have to stand out from the sea of campaigns unfurled by other marketers. For that to happen, you need to have a team of creative and experienced graphic designers with, of course, proven credentials.

What if your small business can't afford any investment in hiring designers? What should be the strategy when the budget is relatively too small to hire creative people? In such scenario, the only option is to design banners ads by own or explore the market to find any advanced tool for the same purpose. It'd be great if you could find a tool as in that case, a lot of time and money would be saved that otherwise get spent on manual efforts. Finding such a tool, and an advanced one at that, means getting the freedom of designing your own banner ads.

What's more, having a tool will also give the benefit of creating multiple designs at one go and then choosing the one that suits the marketing requirements in the best possible way. With the tool doing all what is needed, a business then won't need to hire a designer to produce several mock-ups of the banner design. Given so many benefits attached with the tool, it'd really be a great decision to get that one and let the business benefit, at least on the banner designing front. Options are many in the market and you should choose a tool that delivers speed and responsiveness.

In addition, a business should always select a tool that provides multi-browser support feature. The tool won't serve the purpose beyond a point if it is not compatible with device such as smartphones, tablets, and desktops. It should enable adding of text, arches effects; should help upload images, rotate texts & images; facilitate adding of shape & clip-art and changing of background. What's more, the chosen banner designing software or tool should come packed with a huge selection of themes and templates to bring more ideas and more creativity into play.

Yusuf Javed is the proud founder and director of Product Designer Tool - an innovative company that provides personalized and customized banner designing software to clients. A tri-national (citizen of the US, UK & India) and tri-lingual management executive with decade-long experience in Digital Marketing, he has vast experience in building teams, strategic planning and direct sales.

Article Source: https://EzineArticles.com/expert/Yusuf_Javed/2123248

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The Number One LinkedIn Strategy For 2019

4 Tips For Creating The Perfect LinkedIn Profile for Your Business

When you run a business, or even if you're just starting a new business, one of the things that you should be thinking about now in the age of technology is social media. Every business should have its own pages on social media, whereby you can interact with customers, try and engage new leads and clients, and publish new information or products and services.

Creating the perfect LinkedIn profile for your business can take a while to get right at the beginning, but it can have a huge effect on generating traffic to your website and customers to your business.

1. Make Sure Your Logo Can Be Clearly Seen

Don't use a profile picture which is one of your products or a picture of your staff members. You can post images like this later on, but for now you should concentrate on your logo and making sure that the main images associated with your business become well-known. Once you have decided on a logo, you should stick with it rather than try to change it depending on the comments you receive online.

2. Stay Professional

Your LinkedIn profile should look professional in every single way. You wouldn't create a personal LinkedIn profile for employers to find which didn't look highly professional, so don't be tempted to do so from behind the curtain of your business. Respond to enquiries in a timely and polite manner, and build professional relationships with other users and businesses.

3. Include Some Information About Your Business

It's tempting to leave the 'About You' section until later, but when it comes to your business, you don't want to miss any opportunities. Waiting just a few days to update this section could mean that you miss out on several potential leads for the business. Before creating any social media profiles, you should have a website and mission statement set out, which you can use to provide LinkedIn users with more information about your business.

4. Appear Approachable

Some people are interested in contacting a business through LinkedIn, but just don't feel like the business is approachable. This is often a combination of many things, such as announcements that you are very busy lately, unfriendly-sounding updates or blog posts, and pictures which lack color and personality. It's almost like creating a personality for your business. You should try to achieve a personable, friendly, professional and credible appearance for your business.

Whether you're marketing direct to consumers or to other business professionals, LinkedIn can help your business. To get the most out of this potentially game changing social media site, you need to know how to market "the right way". To learn more on how to expand your circle of influence, grow your business and improve sales and profits download my free LinkedIn Marketing Guide at https://jonallo.com/linkedin

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

How To Schedule Your Instagram Posts For Better Results

The first thing to realize when using Instagram for business and being able to schedule Instagram posts is that you need to upgrade your account to a business account.

When you have a business Instagram account, you unlock many features that aren't in the personal platform. So do that right away, then follow the rest of the steps.

Tools You Can Use

There are numerous tools that you can use to schedule Instagram posts. Hootsuite.com, Later.com, and HopperHq.com are great platforms to use. You can upload the information using your laptop or PC, or you can hire a virtual assistant to do it for you. You don't have to push individual posts out via your phone anymore. If you have a business account you can just use the scheduling software to schedule each post. But you will still need to use your phone to finish the process if you are publishing photo albums or videos.

Engage with Your Followers

Even though you can now use tools to schedule posts on Instagram without your phone, you still need to force yourself to engage with your followers. You don't want to forget to look at Instagram and comment to people who say things to you and comment on other people's posts, even though you can schedule using your PC. Remember, social media is all about engaging. Engage.

Instagram Automation

There are some services that will say that they'll automate getting more follows and shares for you. But the truth is, this is a bad idea. While it might seem fun to automatically follow and like people who comment or use a hashtag you set up, the best way to do this is personally. If you really want an active and legitimate following, do that yourself or ask your VA to do it for you. Otherwise you could even end up with a blocked account.

Don't Spam Your Audience

Instagram are very adept at getting rid of spammers. So, you want to be careful about appearing spammy. If you have a lot of images that are from the same event, post them as a photo album. Plus, try to offer free content more than you promote. They say that you should promote only once after three posts. So, post useful content three times, then on the fourth time promote. It's a good rule of thumb.

Avoid Scheduling Content Too Far Out

If you schedule your posts too far out, you may end up accidentally offending people. But, if you pay attention to the news and can stop your schedule, you might be saved if something happens. Be super-careful about any type of scheduled post that could be taken wrongly on a bad day.

Always check your post before you schedule or post. Check that you don't have typos, and ensure nothing is wrong with your image that could be taken the wrong way, or something you don't want out there. Post regularly, use appropriate hashtags, and follow your fans back.

Instagram's popularity continues to rocket as the cameras in smart phones become better at taking high-quality pics and videos. To learn more about this social media powerhouse and to get more tips to gain followers on Instagram, download my free Instagram Marketing Guide at http://jonallo.com/instagram

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

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