Showing posts with label click funnels. Show all posts
Showing posts with label click funnels. Show all posts
Wednesday, October 2, 2019
Saturday, September 28, 2019
Friday, September 27, 2019
Monday, August 26, 2019
Tuesday, August 20, 2019
Why You Need to Capture Leads, Not Sales
If your goal is to generate passive income, then you might well be hoping to accomplish that by selling a product. This could be a product you've made, or it might be a product that you are promoting as an affiliate marketer. Either way, you'll likely have set up a sales page, creating an ad campaign to send visitors there and then hopefully begun to rake in the profits!
The problem is that it can be tough trying to convince people who visit your page to buy. Your success in this endeavor comes down almost entirely to your conversions and the percentage of visitors that end up buying from you.
And to this end, many marketers will jump straight in with the hard sell. That means that they'll heavily push all the positives of their product and try to get the visitor to click buy as soon as they get there.
This doesn't tend to work. Although you probably want to make your sales process as simple and automated as possible, it's absolutely essential that you don't try to go straight in for the kill. Far more effective is to try to capture leads first instead. Here's why.
Why Cold Sales Don't Work
Just because you're making money passively, that does not mean that you should be impatient about how you are collecting your sales.
If you try to convert your visitors as soon as they land on your page, then this is the equivalent of walking up to someone you like in a bar and asking them for their number, without saying hello or even introducing themselves first. Or it's a little like walking up to someone in the street and offering to sell them a watch for $500. Would you be receptive to that sales technique?
Of course not! And the reason is that you know nothing about the person selling, you know nothing about the product and you have no reason to trust that what they're offering is as good as they say it is.
If someone lands on your page and you try to sell to them right away, then they'll think your site is essentially spam and they'll be frustrated at the lack of value. Chances are they'll leave.
How to Convert
So instead, talk to them about how they can get free information by signing up to your mailing list, or provide them with an article and then offer to share more through your Facebook.
Now you have the opportunity to build that relationship and to build trust and eventually, you'll find that this puts you in a position where they are more likely to want to buy from you!
You might be wondering how this model is still passive. In fact, though, it still can be: there's no reason you can't use automated emails for example through an auto-responder. Or you can write a ton of blog posts and then schedule them to post over time.
You can still make your model passive. Just don't go straight in for the kill!
Download FREE Passive Income Guide
http://TalkingFalcon.com
http://TalkingFalcon.com
Article Source: https://EzineArticles.com/expert/A._Hall/177291
Sunday, August 11, 2019
So How Does SEO Work?
How Does SEO work?
Before we dive into SEO and find out more about how does SEO work, Let us first understand what exactly SEO is.
As we all know, digital landscape is evolving faster than ever before and thus creating an urgent and immediate need for all the online businesses to not just embrace but also capitalise on the rising online trends and the digital economy. Although, there are many digital marketing strategies to gain online business from, but the most effective and sustainable is the organic method, part of which is SEO or Search Engine Optimisation.
Search engine optimisation helps website, blogs or webpages to be found by the search engines for related keywords. SEO is also commonly referred to as "organic", "natural", "unpaid" or"earned" results.
How exactly does a Search Engine works?
There are two key steps responsible primarily for search engine results. They are as follows:
Crawling: Search engine bots crawl all the web pages linked to a website. Major search engines like Google crawl millions of pages on a daily basis.
Indexing: After fetching all the pages through crawling process, these pages are then indexed in the database for future retrieval. The process of indexation is extremely important. The more the number of indexed pages of your websites, the greater are the chances of improving your rankings. Although, it depends on the strategies you formulate.
Major Search engines update their algorithm on a regular basis and there are various factors that influence these results directly or indirectly. It is advisable to update sitemaps
How does SEO work and what are the best tips to improve SEO?
Search Engine Optimisation depends on a number of factors the influence the rankings directly or indirectly. We would uncover all of those factors in this article. Here are the key factors:
Content - It is one of the most important SEO factors. Anyone who has heard about digital marketing must have also heard that "Content is King". It is true. On numerous occasions Google has said that it rewards sites with great content. So if you want to outsmart other websites, when it comes to SEO, you might as well want to focus on its content. Wishing content section there are some important factors that must be kept in mind such as readability, use of H1/H2 as appropriate and keeping a check on use of passive as well as repetitive sentences.
On-page SEO - If you want to outwit your rivals, You need to work on your site's on page SEO. Get the fundamentals right. Work on the meta-description and keywords carefully. Focus on content as well as internal linking. Add relevant titles, optimise all the images (add alt-tag), Infuse a mix of H1, H2 headings and subheadings, add LSI keywords by keeping a check on keyword density. Length/description needs to be according to the keyword difficulty. The higher the difficulty, the detailed your content should be to outscore and please ensure you get the basic right.
Backlinks - Generating quality backlinks is extremely important to boost the domain authority and page authority of your website. Some of your efforts should also be focussed on creating enough great quality backlinks. Most of this should be achieved by creating compelling content because the better the content you produce, the higher are the chances of people linking to your website. Stick to the relevance because if the links are irrelevant then it would do more harm than good as far as Google rankings are concerned. It has to be generated through ethical methods only with the right types of backlinks(white hat strategies).
Website speed (Page Load Time) and user experience - Google rewards the sites that are faster. It focuses on user engagement more than anything else. What it means is - fundamentals of the site needs to be intact. Look at your site speed (page load time). This was made clear it the latest Google speed update. You need to adjust/arrange accordingly. You need to also work on the user engagement metrics such as the number of clicks/Out of total impressions. Focus on the bounce rate, page views, session and all these metrics to understand in great detail. Simply put "faster the site, better the results".
Mobile Friendliness - As we discussed in earlier part of the article that Search Engines update their algorithms regularly and as per the latest Google algorithm update it confirmed that the friendlier the site for mobile users, the higher the rankings of its pages. Therefore, Mobile Friendliness affects your SEO efforts. Do check if your site is mobile friendly or not. If it is not then that should be your first priority.
Domain Age, URL and Authority - Age of the website, URL and it's DA /PA (domain authority and Page Authority) are all important factors of SEO. DA/PA would improve with a number of strategies - backlinks, internal links quality of the content.
Image optimisation - Optimising all the images on your site is advisable as it improves your chances. Add relevant titles and alt tag to all the images. It adds a lot of value when it comes to image search results.
Social Signals - Social links or signals can not be overlooked when it comes to (search engine optimisation) SEO strategies. These are authority signals that not only increase your visibility but also generate links in the forms social signals. One can share its site on social media platforms to boost signals. The more, the better.
Structured Data - Focus on the structure of your web pages as they should be thoroughly aligned. Update the sitemap. Bottom-line is you have to think from your user's point of view since we know that user engagement cannot be overlooked.
Conclusion: Now, we know how does SEO work and what are the key factors that influence or expedite your organic digital marketing efforts, Keep these in mind and work on these parameters individually to outsmart others and rank your or your clients site on top of the SERP (search engine results page). Evidently, SEO is one of the most effective strategies to capitalise on the rising digital economy and it also gives your sustainable results as long as you follow the right strategies and keep the basics intact. It is an ongoing process and requires constant efforts.
Article Source: https://EzineArticles.com/expert/Nizaar_Gherfal/2176714
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Friday, August 9, 2019
Thursday, August 8, 2019
How To Grow Your Email List With A Contest
You should be building an email list of prospects and customers. You constantly need to add new prospects to fill your sales funnel, and once someone buys a product from you, that person is more likely to buy something from you again in the future.
A great way to broaden your email list is to hold an online contest. Contests not only allow you to create something useful and beneficial for your audience on a particular topic, it also creates more engagement, usually daily with your target market.
You can create a contest or competition where everyone has to submit their email address to enter.
Who Is Your Target Audience?
If you don't know who your target audience is, you can't do anything - from creating content, to developing products, to holding a contest. Knowing your target audience lets you know when, what, why, where and how you'll move forward. Everything you do is about your audience and what type of value you can provide them.
The Goals for Your Contest
One goal, in this case, is obviously to grow your email list. But are you wanting to promote a specific product to the list that you build? Do you want to launch a new product and make sales? Know the goals for your contest so that you can make sure that you're doing what needs to be done to meet that goal.
The Right Tools for Your Contest
There are many tools that you can use for contests. Each social platform has its own approved contest software. If you want to run a contest on Instagram and Facebook, check out ShortStack.
Market Your Contest
Don't have a contest without also adding the marketing element. Consider it just like you would with any product you want to launch. You're going to want to run some online ads, and share widely on all social media platforms. Social networks like Facebook and Twitter are absolutely perfect for marketing your contests and getting sign-ups.
Follow Up
When the contest is over follow up with everyone. Announce the winner and interview them. Also interview the top three entries. Send email messages that you've pre-planned to everyone who entered and everyone who signed up during the contest.
Holding a contest to grow your list is an excellent way to accomplish your list-growing goals. Treat the contest as you would another product so that you promote it, launch it, test it, and improve it for the next time.
Online contests are a great way to engage with your audience and add grow your email list. When people are engaged and interacting with your business it helps drive sales and profits. To learn more about running a contest for your business, download my free checklist, Running A Challenge at https://jonallo.com/challenge
Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948
Wednesday, August 7, 2019
Why Sales Funnels Are The Next Thing In Affiliate Marketing
The term "Sales Funnel" might be new to you. It's a marketing technique that's been around for decades in the offline world. It's also a technique that's been routinely used by product sellers online.
It's a way for a seller to make more money from the people who visit their site.
What's new is that affiliate marketers are now also starting to use sales funnels to boost their own earnings.
There are two general types of sales funnel:
1. The Multi-Product Funnel
There's the funnel that's always used on the likes of JVZoo, Warrior Plus and sometimes on ClickBank.
This is where you buy a low-priced front-end product and are then subjected to variety of upsells and one-time-offers that are designed to part you with more of your money.
The goal of this type of funnel is to sell you multiple products in quick succession before you really have time to consider your options.
The offers often have timers showing how little time you have left to make a decision or you're told that limited quantities are available.
2. The Single Product Funnel
The second type of funnel is geared around selling you a single product.
The purpose of the funnel is to repeatedly expose you to the product and explain why it will be useful, if not essential, to you or your business.
This is often achieved by attracting a visitor to sign up to get a free product and then sending them a series of emails describing the benefits of the product you're trying to sell them.
A less common tactic is to provide free training and information to prospects regardless of whether they end up buying or not.
Sales Funnels In Use
If you've ever bought anything in the Make Money Online niche, you've already been exposed to the multi-product sales funnel.
They can often leave a bad taste and you end up feeling like you've been hounded into spending a lot more money than you intended. That can build some resentment in you.
If you recognize that feeling, is that something you'd want to bring out in your own customers?
Don't forget that those who look at your offers are real people, not credit cards with legs.
Treat your potential customers just like you'd like to be treated by a seller.
That's why I prefer the second type of funnel.
There's no hard sell involved. You're giving your prospects something free to entice them in the door.
From there, you start introducing them to your offer and why it might be a good fit for them.
You're trying to persuade them that what you're offering will make their lives easier or solve a problem for them.
If they buy, then they've made the decision to buy.
You haven't forced them to make the decision by using some false scarcity tactics like a countdown timer or saying only a limited number of copies are available.
Because a prospect has made the decision to buy on their own terms, they'll feel much better about their buying decision.
You'll have earned their trust and you can use that to further build your relationship with them so that you can market other offers to them more successfully in the future.
So How Does This Tie In With Affiliate Marketing?
In general, affiliate marketers are given access to affiliate links and resources like image ads and emails that they can send out.
These are used to drive traffic to an offer.
However, when a prospect buys or signs up on a squeeze page, they go onto the sellers email list, not the affiliate's.
That means that the affiliate has lost access to that prospect forever and it's the seller who can market to that customer time after time.
The better affiliate networks will also pay affiliates on products that are in a seller's sales funnel.
So yes, you can earn commissions on multiple products.
But what you, as the affiliate, don't know is if the seller is offering products that are not in the "public" sales funnel to people on their list.
So you could be missing out on commissions as a result.
Typically, a sales funnel starts out with a low-priced product, offers higher-priced products in the funnel, culminating in one or more high-ticket products at the end of the funnel.
This tends to be where sellers make the bulk of their money. It's far easier to sell one high-ticket product than tens of low-ticket ones.
The seller is quite within their rights to market products that you won't earn a commission on.
After all, they own the email list that the buyers are now subscribed to.
So, to counter this, affiliate marketers have been creating their own sales funnels.
They select the front-end product, the upsells and any high-ticket products to promote.
These can all be from different sellers. But you, the affiliate, may think that some products complement each other better than the products in a seller's own funnel do.
Yes, the prospect will be exposed to each seller's funnel as well as the affiliate's.
But the affiliate knows that a sale of any product in their own funnel will generate a commission.
That said, I still think that the Single Product funnel is the better approach from a customer-relationship point of view.
If a prospect ultimately does not buy into your offer, you still have them on your email list. And now it's time to promote a different offer to them.
You can market to these prospects as often as you want, as they're in your email list.
So the greatest advantages of building your own sales funnels are:
- You get to add prospects to your own email list
- Your email list is a business asset you fully own. It's usefulness doesn't depend on the whims or algorithm changes of Google, Facebook or whoever.
- Email marketing is still the best way make money online.
- You can market to your subscribers as often as you want.
- You can build your own unique sales funnels, combining products from a variety of sellers
You should always send people to a squeeze page first - one that you own - and it's only after they sign up there that you send them on to your affiliate offer.
This way, you've captured their email address and they are now part of your 100%-owned business asset - your email list.
How Do You Build A Sales Funnel?
If you use WordPress, there are plugins that will build squeeze (optin) pages and other types of funnel page for you.
But creating an actual sales funnel is not the easiest. These plugins are great at creating individual pages rather than an entire funnel. It can be done, but you need to be very organized and keep track of how each page relates to another.
Another approach is to use a service like Clickfunnels that's designed exclusively for building sales funnels. There's a link to a review in my bio below if you want to know more.
With a service like this, you don't even need your own website. The tool can do everything for you.
I hope you now see the advantages in creating your own sales funnels, whatever tool you end up using to create them.
Gary Nugent has been a full-time affiliate marketer since 2004 and runs a number of blogs in the internet marketing niche as well as a blog building service. His Clickfunnels review is here. If you're an affiliate marketer, consider building a passive income by promoting Clickfunnels, like he does.
Article Source: https://EzineArticles.com/expert/Gary_Nugent/4229
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