7 Landing Page Hacks That'll Double Your Sales | AWasia 2017

Why Sales Funnels Are The Next Thing In Affiliate Marketing

The term "Sales Funnel" might be new to you. It's a marketing technique that's been around for decades in the offline world. It's also a technique that's been routinely used by product sellers online.

It's a way for a seller to make more money from the people who visit their site.

What's new is that affiliate marketers are now also starting to use sales funnels to boost their own earnings.

There are two general types of sales funnel:

1. The Multi-Product Funnel

There's the funnel that's always used on the likes of JVZoo, Warrior Plus and sometimes on ClickBank.

This is where you buy a low-priced front-end product and are then subjected to a variety of upsells and one-time-offers that are designed to part you with more of your money.

The goal of this type of funnel is to sell you multiple products in quick succession before you really have time to consider your options.

The offers often have timers showing how little time you have left to make a decision or you're told that limited quantities are available.

2. The Single Product Funnel

The second type of funnel is geared around selling you a single product.

The purpose of the funnel is to repeatedly expose you to the product and explain why it will be useful, if not essential, to you or your business.

This is often achieved by attracting a visitor to sign up to get a free product and then sending them a series of emails describing the benefits of the product you're trying to sell them.

A less common tactic is to provide free training and information to prospects regardless of whether they end up buying or not.

Sales Funnels In Use

If you've ever bought anything in the Make Money Online niche, you've already been exposed to the multi-product sales funnel.

They can often leave a bad taste and you end up feeling like you've been hounded into spending a lot more money than you intended. That can build some resentment in you.

If you recognize that feeling, is that something you'd want to bring out in your own customers?

Don't forget that those who look at your offers are real people, not credit cards with legs.

Treat your potential customers just like you'd like to be treated by a seller.

That's why I prefer the second type of funnel.

There's no hard sell involved. You're giving your prospects something free to entice them in the door.

From there, you start introducing them to your offer and why it might be a good fit for them.

You're trying to persuade them that what you're offering will make their lives easier or solve a problem for them.

If they buy, then they've made the decision to buy.

You haven't forced them to make the decision by using some false scarcity tactics like a countdown timer or saying only a limited number of copies are available.

Because a prospect has made the decision to buy on their own terms, they'll feel much better about their buying decision.

You'll have earned their trust and you can use that to further build your relationship with them so that you can market other offers to them more successfully in the future.

So How Does This Tie In With Affiliate Marketing?

In general, affiliate marketers are given access to affiliate links and resources like image ads and emails that they can send out.

These are used to drive traffic to an offer.

However, when a prospect buys or signs up on a squeeze page, they go onto the sellers' email list, not the affiliates.

That means that the affiliate has lost access to that prospect forever and it's the seller who can market to that customer time after time.

The better affiliate networks will also pay affiliates on products that are in a seller's sales funnel.

So yes, you can earn commissions on multiple products.

But what you, as the affiliate, don't know is if the seller is offering products that are not in the "public" sales funnel to people on their list.

So you could be missing out on commissions as a result.

Typically, a sales funnel starts out with a low-priced product, offers higher-priced products in the funnel, culminating in one or more high-ticket products at the end of the funnel.

This tends to be where sellers make the bulk of their money. It's far easier to sell one high-ticket product than tens of low-ticket ones.

The seller is quite within their rights to market products that you won't earn a commission on.

After all, they own the email list that the buyers are now subscribed to.

So, to counter this, affiliate marketers have been creating their own sales funnels.

They select the front-end product, the upsells and any high-ticket products to promote.

These can all be from different sellers. But you, the affiliate, may think that some products complement each other better than the products in a seller's own funnel do.

Yes, the prospect will be exposed to each seller's funnel as well as the affiliate's.

But the affiliate knows that a sale of any product in their own funnel will generate a commission.

That said, I still think that the Single Product funnel is the better approach from a customer-relationship point of view.

If a prospect ultimately does not buy into your offer, you still have them on your email list. And now it's time to promote a different offer to them.

You can market to these prospects as often as you want, as they're in your email list.

So the greatest advantages of building your own sales funnels are:

1. You get to add prospects to your own email list
2. Your email list is a business asset you fully own. Its usefulness doesn't depend on the whims or algorithm changes of Google, Facebook or whoever.
3. Email marketing is still the best way to make money online.
4. You can market to your subscribers as often as you want.
5. You can build your own unique sales funnels, combining products from a variety of sellers

As an affiliate marketer, you should never send people directly to an offer. You're basically giving sole access to that person to the seller.

You should always send people to a squeeze page first - one that you own - and it's only after they sign up there that you send them on to your affiliate offer.

This way, you've captured their email address and they are now part of your 100%-owned business asset - your email list.

How Do You Build A Sales Funnel?

If you use WordPress, there are plugins that will build squeeze (opt-in) pages and other types of funnel pages for you.

But creating an actual sales funnel is not the easiest. These plugins are great at creating individual pages rather than an entire funnel. It can be done, but you need to be very organized and keep track of how each page relates to another.

Another approach is to use a service like Clickfunnels that's designed exclusively for building sales funnels. There's a link to a review in my bio below if you want to know more.

With a service like this, you don't even need your own website. The tool can do everything for you.

I hope you now see the advantages of creating your own sales funnels, whatever tool you end up using to create them.

Gary Nugent has been a full-time affiliate marketer since 2004 and runs a number of blogs in the internet marketing niche as well as a blog building service. His Clickfunnels review is here. If you're an affiliate marketer, consider building a passive income by promoting Clickfunnels, like he does.

Article Source: https://EzineArticles.com/expert/Gary_Nugent/4229

Fastest Way To Make Money With Clickbank - Even As A Beginner

What Is An Online Sales Funnel?

What is a Funnel and How Do They Work?

When the word funnel is mentioned I usually visualize a car with the hood opened and an oil funnel in the picture. I'm not the only one, I know because a number of people have asked me to explain what a marketing funnel is. The subject gets many confused and a bit discouraged but it need not be so.

A marketing funnel is really very simple and some make it more complicated than it needs to be. Actually, the best and most successful funnels have only 3 steps and are very simple. The more steps that are added leave a better chance that the viewer will not finish the process designed to get them to a certain end result.

The end result, or goal, of the funnel, can be a number of things including a sale, an opt-in, a phone call, a sign-up, or lead. These are called conversions and are the end result of the funnel.

A website is a funnel even if someone doesn't understand just what a marketing funnel is. Someone sets up their site with the intentions of drawing traffic to their site for a specific purpose, let's say to purchase a product. They might see an advertisement ad on another site and click on it to get to the someone's site. The visitor reads some of the website content and clicks to go to the next step or to make a purchase.

That's typical of a sales funnel and sounds really simple, right? There are said to be over 2 billion viewers online and any website owner would love to get as much of that traffic coming to their site as possible.

Through various outreach campaigns on social media sites and forums, articles written, podcast, videos made, or a webinar, the site owner draws traffic into the funnel that travels through the website page and a percentage will click to proceed and the rest will move onto something else.

That is how simple a funnel is and as mentioned, the end result or goal can be to get an email address, get the visitor to click something, or to make a purchase, each is considered a conversion.

There are funnels that have more steps depending on what the design of the funnel is for the visitor but the fewer steps get better results.

How do they work?

Think of yourself as a tour guide leading visitors onto and through your website and leading them where you would like them to go and to do what you would like them to do. The site owner tries to direct them to click here or go there and see a great product that will enrich their lives in one way or another.

So website owners are like tour guides on their own websites and it's best that they understand drawing viewers into a funnel, their website, and being a tour guide leading them to the goal, or point of conversion with every page.

The Components and Tools Needed for a Funnel

The very first thing needed for a funnel is an idea. An idea could be for a video, a blog post, podcast, audiobook, a presentation, a free offer, or a webinar.

Another thing that's needed is a desired goal or end result, whether it be a sign-up, a sale or something else. Then figure out how to get the desired end results starting from the idea.

Figure out what you want your site visitors to do. What's the purpose of the site? Determine what your funnels end result is and then you can design the pathway toward the end result.

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Article Source: https://EzineArticles.com/expert/Peter_Mangini/2298216

10X Growth Con Russell Brunson 3 Million Dollar Presentation

So How Does SEO Work?

How Does SEO work?

Before we dive into SEO and find out more about how does SEO work, Let us first understand what exactly SEO is.

As we all know, digital landscape is evolving faster than ever before and thus creating an urgent and immediate need for all the online businesses to not just embrace but also capitalise on the rising online trends and the digital economy. Although, there are many digital marketing strategies to gain online business from, but the most effective and sustainable is the organic method, part of which is SEO or Search Engine Optimisation.

Search engine optimisation helps website, blogs or webpages to be found by the search engines for related keywords. SEO is also commonly referred to as "organic", "natural", "unpaid" or"earned" results.

How exactly does a Search Engine works?

There are two key steps responsible primarily for search engine results. They are as follows:

Crawling: Search engine bots crawl all the web pages linked to a website. Major search engines like Google crawl millions of pages on a daily basis.

Indexing: After fetching all the pages through crawling process, these pages are then indexed in the database for future retrieval. The process of indexation is extremely important. The more the number of indexed pages of your websites, the greater are the chances of improving your rankings. Although, it depends on the strategies you formulate.

Major Search engines update their algorithm on a regular basis and there are various factors that influence these results directly or indirectly. It is advisable to update sitemaps

How does SEO work and what are the best tips to improve SEO?

Search Engine Optimisation depends on a number of factors the influence the rankings directly or indirectly. We would uncover all of those factors in this article. Here are the key factors:

Content - It is one of the most important SEO factors. Anyone who has heard about digital marketing must have also heard that "Content is King". It is true. On numerous occasions Google has said that it rewards sites with great content. So if you want to outsmart other websites, when it comes to SEO, you might as well want to focus on its content. Wishing content section there are some important factors that must be kept in mind such as readability, use of H1/H2 as appropriate and keeping a check on use of passive as well as repetitive sentences.

On-page SEO - If you want to outwit your rivals, You need to work on your site's on page SEO. Get the fundamentals right. Work on the meta-description and keywords carefully. Focus on content as well as internal linking. Add relevant titles, optimise all the images (add alt-tag), Infuse a mix of H1, H2 headings and subheadings, add LSI keywords by keeping a check on keyword density. Length/description needs to be according to the keyword difficulty. The higher the difficulty, the detailed your content should be to outscore and please ensure you get the basic right.

Backlinks - Generating quality backlinks is extremely important to boost the domain authority and page authority of your website. Some of your efforts should also be focussed on creating enough great quality backlinks. Most of this should be achieved by creating compelling content because the better the content you produce, the higher are the chances of people linking to your website. Stick to the relevance because if the links are irrelevant then it would do more harm than good as far as Google rankings are concerned. It has to be generated through ethical methods only with the right types of backlinks(white hat strategies).

Website speed (Page Load Time) and user experience - Google rewards the sites that are faster. It focuses on user engagement more than anything else. What it means is - fundamentals of the site needs to be intact. Look at your site speed (page load time). This was made clear it the latest Google speed update. You need to adjust/arrange accordingly. You need to also work on the user engagement metrics such as the number of clicks/Out of total impressions. Focus on the bounce rate, page views, session and all these metrics to understand in great detail. Simply put "faster the site, better the results".

Mobile Friendliness - As we discussed in earlier part of the article that Search Engines update their algorithms regularly and as per the latest Google algorithm update it confirmed that the friendlier the site for mobile users, the higher the rankings of its pages. Therefore, Mobile Friendliness affects your SEO efforts. Do check if your site is mobile friendly or not. If it is not then that should be your first priority.

Domain Age, URL and Authority - Age of the website, URL and it's DA /PA (domain authority and Page Authority) are all important factors of SEO. DA/PA would improve with a number of strategies - backlinks, internal links quality of the content.

Image optimisation - Optimising all the images on your site is advisable as it improves your chances. Add relevant titles and alt tag to all the images. It adds a lot of value when it comes to image search results.

Social Signals - Social links or signals can not be overlooked when it comes to (search engine optimisation) SEO strategies. These are authority signals that not only increase your visibility but also generate links in the forms social signals. One can share its site on social media platforms to boost signals. The more, the better.

Structured Data - Focus on the structure of your web pages as they should be thoroughly aligned. Update the sitemap. Bottom-line is you have to think from your user's point of view since we know that user engagement cannot be overlooked.

Conclusion: Now, we know how does SEO work and what are the key factors that influence or expedite your organic digital marketing efforts, Keep these in mind and work on these parameters individually to outsmart others and rank your or your clients site on top of the SERP (search engine results page). Evidently, SEO is one of the most effective strategies to capitalise on the rising digital economy and it also gives your sustainable results as long as you follow the right strategies and keep the basics intact. It is an ongoing process and requires constant efforts.

Article Source: https://EzineArticles.com/expert/Nizaar_Gherfal/2176714

Why Sales Funnels Are The Next Thing In Affiliate Marketing

The term "Sales Funnel" might be new to you. It's a marketing technique that's been around for decades in the offline world. It's also a technique that's been routinely used by product sellers online.

It's a way for a seller to make more money from the people who visit their site.

What's new is that affiliate marketers are now also starting to use sales funnels to boost their own earnings.

There are two general types of sales funnel:

1. The Multi-Product Funnel

There's the funnel that's always used on the likes of JVZoo, Warrior Plus and sometimes on ClickBank.

This is where you buy a low-priced front-end product and are then subjected to variety of upsells and one-time-offers that are designed to part you with more of your money.

The goal of this type of funnel is to sell you multiple products in quick succession before you really have time to consider your options.

The offers often have timers showing how little time you have left to make a decision or you're told that limited quantities are available.

2. The Single Product Funnel

The second type of funnel is geared around selling you a single product.

The purpose of the funnel is to repeatedly expose you to the product and explain why it will be useful, if not essential, to you or your business.

This is often achieved by attracting a visitor to sign up to get a free product and then sending them a series of emails describing the benefits of the product you're trying to sell them.

A less common tactic is to provide free training and information to prospects regardless of whether they end up buying or not.

Sales Funnels In Use

If you've ever bought anything in the Make Money Online niche, you've already been exposed to the multi-product sales funnel.

They can often leave a bad taste and you end up feeling like you've been hounded into spending a lot more money than you intended. That can build some resentment in you.

If you recognize that feeling, is that something you'd want to bring out in your own customers?

Don't forget that those who look at your offers are real people, not credit cards with legs.

Treat your potential customers just like you'd like to be treated by a seller.

That's why I prefer the second type of funnel.

There's no hard sell involved. You're giving your prospects something free to entice them in the door.

From there, you start introducing them to your offer and why it might be a good fit for them.

You're trying to persuade them that what you're offering will make their lives easier or solve a problem for them.

If they buy, then they've made the decision to buy.

You haven't forced them to make the decision by using some false scarcity tactics like a countdown timer or saying only a limited number of copies are available.

Because a prospect has made the decision to buy on their own terms, they'll feel much better about their buying decision.

You'll have earned their trust and you can use that to further build your relationship with them so that you can market other offers to them more successfully in the future.

So How Does This Tie In With Affiliate Marketing?

In general, affiliate marketers are given access to affiliate links and resources like image ads and emails that they can send out.

These are used to drive traffic to an offer.

However, when a prospect buys or signs up on a squeeze page, they go onto the sellers email list, not the affiliate's.

That means that the affiliate has lost access to that prospect forever and it's the seller who can market to that customer time after time.

The better affiliate networks will also pay affiliates on products that are in a seller's sales funnel.

So yes, you can earn commissions on multiple products.

But what you, as the affiliate, don't know is if the seller is offering products that are not in the "public" sales funnel to people on their list.

So you could be missing out on commissions as a result.

Typically, a sales funnel starts out with a low-priced product, offers higher-priced products in the funnel, culminating in one or more high-ticket products at the end of the funnel.

This tends to be where sellers make the bulk of their money. It's far easier to sell one high-ticket product than tens of low-ticket ones.

The seller is quite within their rights to market products that you won't earn a commission on.

After all, they own the email list that the buyers are now subscribed to.

So, to counter this, affiliate marketers have been creating their own sales funnels.

They select the front-end product, the upsells and any high-ticket products to promote.

These can all be from different sellers. But you, the affiliate, may think that some products complement each other better than the products in a seller's own funnel do.

Yes, the prospect will be exposed to each seller's funnel as well as the affiliate's.

But the affiliate knows that a sale of any product in their own funnel will generate a commission.

That said, I still think that the Single Product funnel is the better approach from a customer-relationship point of view.

If a prospect ultimately does not buy into your offer, you still have them on your email list. And now it's time to promote a different offer to them.

You can market to these prospects as often as you want, as they're in your email list.

So the greatest advantages of building your own sales funnels are:

1. You get to add prospects to your own email list
2. Your email list is a business asset you fully own. It's usefulness doesn't depend on the whims or algorithm changes of Google, Facebook or whoever.
3. Email marketing is still the best way make money online.
4. You can market to your subscribers as often as you want.
5. You can build your own unique sales funnels, combining products from a variety of sellers

As an affiliate marketer, you should never send people directly to an offer. You're basically giving sole access to that person to the seller.

You should always send people to a squeeze page first - one that you own - and it's only after they sign up there that you send them on to your affiliate offer.

This way, you've captured their email address and they are now part of your 100%-owned business asset - your email list.

How Do You Build A Sales Funnel?

If you use WordPress, there are plugins that will build squeeze (optin) pages and other types of funnel page for you.

But creating an actual sales funnel is not the easiest. These plugins are great at creating individual pages rather than an entire funnel. It can be done, but you need to be very organized and keep track of how each page relates to another.

Another approach is to use a service like Clickfunnels that's designed exclusively for building sales funnels. There's a link to a review in my bio below if you want to know more.

With a service like this, you don't even need your own website. The tool can do everything for you.

I hope you now see the advantages in creating your own sales funnels, whatever tool you end up using to create them.

Gary Nugent has been a full-time affiliate marketer since 2004 and runs a number of blogs in the internet marketing niche as well as a blog building service. His Clickfunnels review is here. If you're an affiliate marketer, consider building a passive income by promoting Clickfunnels, like he does.

Article Source: https://EzineArticles.com/expert/Gary_Nugent/4229

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