Google AdWords Tutorial - Step-By-Step Google AdWords Tutorial For Beginners

How To Schedule Your Instagram Posts For Better Results

The first thing to realize when using Instagram for business and being able to schedule Instagram posts is that you need to upgrade your account to a business account.

When you have a business Instagram account, you unlock many features that aren't in the personal platform. So do that right away, then follow the rest of the steps.

Tools You Can Use

There are numerous tools that you can use to schedule Instagram posts. Hootsuite.com, Later.com, and HopperHq.com are great platforms to use. You can upload the information using your laptop or PC, or you can hire a virtual assistant to do it for you. You don't have to push individual posts out via your phone anymore. If you have a business account you can just use the scheduling software to schedule each post. But you will still need to use your phone to finish the process if you are publishing photo albums or videos.

Engage with Your Followers

Even though you can now use tools to schedule posts on Instagram without your phone, you still need to force yourself to engage with your followers. You don't want to forget to look at Instagram and comment to people who say things to you and comment on other people's posts, even though you can schedule using your PC. Remember, social media is all about engaging. Engage.

Instagram Automation

There are some services that will say that they'll automate getting more follows and shares for you. But the truth is, this is a bad idea. While it might seem fun to automatically follow and like people who comment or use a hashtag you set up, the best way to do this is personally. If you really want an active and legitimate following, do that yourself or ask your VA to do it for you. Otherwise you could even end up with a blocked account.

Don't Spam Your Audience

Instagram are very adept at getting rid of spammers. So, you want to be careful about appearing spammy. If you have a lot of images that are from the same event, post them as a photo album. Plus, try to offer free content more than you promote. They say that you should promote only once after three posts. So, post useful content three times, then on the fourth time promote. It's a good rule of thumb.

Avoid Scheduling Content Too Far Out

If you schedule your posts too far out, you may end up accidentally offending people. But, if you pay attention to the news and can stop your schedule, you might be saved if something happens. Be super-careful about any type of scheduled post that could be taken wrongly on a bad day.

Always check your post before you schedule or post. Check that you don't have typos, and ensure nothing is wrong with your image that could be taken the wrong way, or something you don't want out there. Post regularly, use appropriate hashtags, and follow your fans back.

Instagram's popularity continues to rocket as the cameras in smart phones become better at taking high-quality pics and videos. To learn more about this social media powerhouse and to get more tips to gain followers on Instagram, download my free Instagram Marketing Guide at http://jonallo.com/instagram

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

Once Upon A Time..? - How To Build Suspense In Your Content

A lot of content on the internet just seems to be the same old thing, with nothing new, exciting or noteworthy that deserves being paid attention to. One of the best ways to stand out from this is to create suspense.

Journalistic Writing versus Blogging

Journalistic writing is the kind of writing used by newspaper and magazine writers. It centers around the five Ws in order to report the facts:

• Who
• What
• When
• Where
• Why

Journalistic writing is also an "inverted pyramid" style of writing, with all of the meaty information in the first paragraph or two, tapering down to less and less important information until the article finally concludes.

With this style of writing, there is very little suspense or a "twist in the tale" at the end of it. About the only place you ever see suspense consciously being used is in the headline. A good headline is designed to lure those skimming a paper into reading the entire article.

Therefore, you need to master more than journalistic writing if your content is ever going to get read.

Marketing as Storytelling

All content online is marketing. And one of the hottest trends in online marketing is storytelling.

Storytelling is as old as time itself, and one of the earliest activities we engage in as a child. "Once upon a time, there was a... " is a common storytelling formula because it works.

The most successful stories have a beginning, middle and end. They don't even have to be very long. What the best stories have is a twist in the tale - that is, a surprise ending. Or they might end with a special point that was intended to be made via the story, such as, "the moral of the story."

Adding Suspense

Every good story has some element of suspense. Even though in most cases, we love a happy ending, it's thrilling to be kept on edge, not knowing if things were going to turn out for the best. Stories like "The Three Little Pigs" or "Little Red Riding Hood" keep you guessing until the end. We move from an unhappy situation to a happy one where everything has been solved.

This formula works well with content too. Think of the problems the people in your niche have, and how they can be solved. What solutions have you discovered along the way? What has really worked for you? What setbacks did you have? Was it a straight progression from A to B, or did you have to take a more winding route around the scary woods to find what you needed? What lessons can you offer your readers as the moral of your story?

This type of content will not only be more vivid and suspenseful, it will also help position you as an expert in your niche worth paying attention to. This can be the pot of gold at the end of the rainbow when it comes to your content marketing efforts.

When you write and manage your content correctly, it will make your life easier and your business grow. To discover how the most successful online entrepreneurs plan, create and deliver great content, download my free checklist, The 5 Step Content Strategy, at https://jonallo.com/contentplan

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

So How Does SEO Work?

How Does SEO work?

Before we dive into SEO and find out more about how does SEO work, Let us first understand what exactly SEO is.

As we all know, digital landscape is evolving faster than ever before and thus creating an urgent and immediate need for all the online businesses to not just embrace but also capitalise on the rising online trends and the digital economy. Although, there are many digital marketing strategies to gain online business from, but the most effective and sustainable is the organic method, part of which is SEO or Search Engine Optimisation.

Search engine optimisation helps website, blogs or webpages to be found by the search engines for related keywords. SEO is also commonly referred to as "organic", "natural", "unpaid" or"earned" results.

How exactly does a Search Engine works?

There are two key steps responsible primarily for search engine results. They are as follows:

Crawling: Search engine bots crawl all the web pages linked to a website. Major search engines like Google crawl millions of pages on a daily basis.

Indexing: After fetching all the pages through crawling process, these pages are then indexed in the database for future retrieval. The process of indexation is extremely important. The more the number of indexed pages of your websites, the greater are the chances of improving your rankings. Although, it depends on the strategies you formulate.

Major Search engines update their algorithm on a regular basis and there are various factors that influence these results directly or indirectly. It is advisable to update sitemaps

How does SEO work and what are the best tips to improve SEO?

Search Engine Optimisation depends on a number of factors the influence the rankings directly or indirectly. We would uncover all of those factors in this article. Here are the key factors:

Content - It is one of the most important SEO factors. Anyone who has heard about digital marketing must have also heard that "Content is King". It is true. On numerous occasions Google has said that it rewards sites with great content. So if you want to outsmart other websites, when it comes to SEO, you might as well want to focus on its content. Wishing content section there are some important factors that must be kept in mind such as readability, use of H1/H2 as appropriate and keeping a check on use of passive as well as repetitive sentences.

On-page SEO - If you want to outwit your rivals, You need to work on your site's on page SEO. Get the fundamentals right. Work on the meta-description and keywords carefully. Focus on content as well as internal linking. Add relevant titles, optimise all the images (add alt-tag), Infuse a mix of H1, H2 headings and subheadings, add LSI keywords by keeping a check on keyword density. Length/description needs to be according to the keyword difficulty. The higher the difficulty, the detailed your content should be to outscore and please ensure you get the basic right.

Backlinks - Generating quality backlinks is extremely important to boost the domain authority and page authority of your website. Some of your efforts should also be focussed on creating enough great quality backlinks. Most of this should be achieved by creating compelling content because the better the content you produce, the higher are the chances of people linking to your website. Stick to the relevance because if the links are irrelevant then it would do more harm than good as far as Google rankings are concerned. It has to be generated through ethical methods only with the right types of backlinks(white hat strategies).

Website speed (Page Load Time) and user experience - Google rewards the sites that are faster. It focuses on user engagement more than anything else. What it means is - fundamentals of the site needs to be intact. Look at your site speed (page load time). This was made clear it the latest Google speed update. You need to adjust/arrange accordingly. You need to also work on the user engagement metrics such as the number of clicks/Out of total impressions. Focus on the bounce rate, page views, session and all these metrics to understand in great detail. Simply put "faster the site, better the results".

Mobile Friendliness - As we discussed in earlier part of the article that Search Engines update their algorithms regularly and as per the latest Google algorithm update it confirmed that the friendlier the site for mobile users, the higher the rankings of its pages. Therefore, Mobile Friendliness affects your SEO efforts. Do check if your site is mobile friendly or not. If it is not then that should be your first priority.

Domain Age, URL and Authority - Age of the website, URL and it's DA /PA (domain authority and Page Authority) are all important factors of SEO. DA/PA would improve with a number of strategies - backlinks, internal links quality of the content.

Image optimisation - Optimising all the images on your site is advisable as it improves your chances. Add relevant titles and alt tag to all the images. It adds a lot of value when it comes to image search results.

Social Signals - Social links or signals can not be overlooked when it comes to (search engine optimisation) SEO strategies. These are authority signals that not only increase your visibility but also generate links in the forms social signals. One can share its site on social media platforms to boost signals. The more, the better.

Structured Data - Focus on the structure of your web pages as they should be thoroughly aligned. Update the sitemap. Bottom-line is you have to think from your user's point of view since we know that user engagement cannot be overlooked.

Conclusion: Now, we know how does SEO work and what are the key factors that influence or expedite your organic digital marketing efforts, Keep these in mind and work on these parameters individually to outsmart others and rank your or your clients site on top of the SERP (search engine results page). Evidently, SEO is one of the most effective strategies to capitalise on the rising digital economy and it also gives your sustainable results as long as you follow the right strategies and keep the basics intact. It is an ongoing process and requires constant efforts.

Article Source: https://EzineArticles.com/expert/Nizaar_Gherfal/2176714

Here Are 6 Simple (Not Easy) Steps to Profitable Internet Marketing

I'm feeling rested because I took the week off from working out. My body has gone through some rigorous training the last couple of months and I just felt exhausted.

That's usually a sure sign to just take it easy.

My younger self would have just pushed it and probably got hurt. I'm older and wiser now, over the years I've learned to listen to my body. Especially, when it comes to lifting weights.

The weights are merciless.

It'll break you if you're not careful.

Yesterday, I covered the 7 powerful strategies to implement before you start Internet Marketing for your local brick-and-mortar, e-commerce and start up business.

These are areas the majority miss the boat on and it costs them in money and time.

My intention with yesterday's article was to help you get up to speed quickly without making costly mistakes. Click here to read yesterday's article.

A client asked me earlier this morning: Eric, if you were to distill down the most important steps to start profitably Internet Marketing, what would they be?

I thought the answer to this question to be the perfect follow up to yesterday's article because it's scary when you first start Internet Marketing. I know from personal experience.

Not to mention a little bit intimidating. However, if you follow these six steps, you can begin Internet Marketing with a solid foundation.

A solid foundation is key to growing a successful business that leverages proven 21st century marketing strategies and technology.

Here are 6 simple (not easy) steps to profitable Internet Marketing:

1. Decide on an Internet Marketing (IM) model. There are 3 proven IM models you can deploy now.

Tomorrow, I'll go deep into these IM models that are proven time and time again to work like gangbusters!

You'll then be able to decide which model to deploy that suits your style and unique talents.

For now, let me give you a quick introduction to these IM models so you can get started in the right direction:

First, there's Affiliate Marketing that involves promoting someone else's product or service for a significant share of the sale.

Typically, most affiliate programs are commission based.

The second IM model is Info-Product Creation where you create a digital product such as an eBook or multi-media course. Your content is protected in a membership site.

Third, there's Service-based models that involves you providing a service. The service can be delivered online or offline but you're advertising and marketing that service online.

Dahl Integration Marketing is a great example of all these IM models.

We have our own Info-products that we promote, we also promote others products and services.

And we have our own Funnel Vision Method suite of services that helps businesses grow their lead, customer and patient base.

Fourth, you can sell products using online shopping centers such as Amazon and eBay.

2. Decide what you want to sell. After choosing an IM model you prefer, it's time to decide what you want to sell. Let's use affiliate marketing as an example.

What product or service do you want to promote? ClickBank.com ( http://www.clickbank.com ) has tens of thousands of digital products that you can promote as an affiliate.

You can promote e-business products, health & fitness, spiritual products and more. The best way to decide on what to sell is to start with your passion.

What are you passionate about?

What is it that really drives you to get up in the morning?

From my experience, you'll find out that pursuing something you actually love (or interested in) makes it a lot more fun and interesting.

If you're going to go the "services" route, you need to decide on what you want to offer as a service.

Are you good at writing?

How about designing?

If you're already an established business offline, like many of my clients, then consider taking your proven service online.

3. Create or prepare your offer. Let's say you go the product creation route. The next step is to create your product.

If it's an eBook you're creating, either write it or outsource the writing (more on this topic will be explained in later articles).

As a general guide, if you have time, create the product yourself. On the contrary, if you don't have time, outsource it. Both paths have its own pros and cons, but I'll explain more in later articles.

If you're promoting a service then all you need might be a simple sales page. Obviously, without exposure you won't make any sales, so you need traffic.

Follow these next 4-6 steps to make sure your business thrives with more leads, clients, patients and referrals effortlessly...

... Contrary to popular belief successful Internet Marketing goes way beyond just maintaining your website.

It's also about growing your business strategically so you can EXTRACT profits in the long run. Here are three essential steps to follow to ensure your business stays profitable while you make the offline-to-online transition.

4. Attract More Traffic. No, this doesn't involve driving around town avoiding city traffic. The term means increasing the number of times people come to your website through searches and links on other sites, because they're looking for the products and services you have to offer.

This requires you to find as many ways of attracting traffic as you can. There are never any guarantees that one method for getting traffic, will even work, let alone, work well enough to bring in plenty of extra business or keep working long-term.

Diversification is the name of the game when it comes to traffic generation.

You can use:

Article marketing
Email marketing
Pay-per-click advertising
Solo ads
And other methods to help get more people to check out your offers and hopefully become leads and ultimately loyal customers.

NOTE: If you're interested in mastering traffic, I recommend you purchase one of our best-selling products, Internet Traffic Mastery.

5. Make sales.

PRO TIP: Once you have people visiting your sites, send new traffic to a landing page (I'll share more on this strategy in later articles).

You'll start seeing sales happening as people find you through your digital advertising methods and join your email list.

The success you experience will depend on how consistently you advertise and market your business. Repeat customers are the best so always look after every client you attract.

Eventually you should start to make regular sales but it won't happen overnight. You have to give yourself time to build your pipeline.

For instance, just having 20 people on your list, although a great start, isn't going to lead to serious success.

It's the consistent additions to your list over time, that'll lead to serious success...

... Levels of success you can't even dream of...

... until it happens to you!

Stay consistent my friend!

6. Keep your clients coming back for more. Making the right first impression on your clients will get you that first sale.

It's critical to take good care of current customers because it's far easier to keep a customer, than to acquire a new one.

Do everything you can to outperform your competitors, in every possible way, so that your customers have no reason to go elsewhere.

In conclusion, I just gave you a taste of how Internet Marketing works and tomorrow I'll start a deep dive into the 3 IM models to help you choose the one that suits you best.

I know there's one that will suit your interests and complement your skills.

In reality, the Internet can give you countless possibilities in business and earnings. I'll focus on the most proven ones.

These 3 IM models are known to have launched thousands of Internet businesses all over the world, help startups become successful and scaled local brick-and-mortar businesses...

... to heights you couldn't even fathom.

By the way, if you'd like to take the guesswork out of growing your business online then click here to get the ultimate shortcut.

Article Source: https://EzineArticles.com/expert/Eric_T_Dahl/1147716

How To Create A Facebook AD 2019 - From Start To Finish

Marketing A Business - How To Market A Business On A Small Budget

Starting a business takes a huge amount of cash. The more you can save, the better. Here are some alternatives to help you create some buzz for your business on a budget.

Talk to Your community:

You do not have to have huge thoughts when it comes to marketing efforts. Think smaller.

Try sponsoring a little league team or a 7k charity walk. You can print book marks and leave them at your local library. Get your targeted customer and think about how and where they may spend their time.

Put A Group Together:

Collaborate with some people in a non-competitive way. The benefit with doing this is you can cross-promote. You can come together to bundle website links, coupons and share social media platforms. Cross-promoting put my business in position to expand to another consumer base.

Request Referrals:

Don't be afraid to ask for consumer referrals. Most people say that they are willing to provide a referral if it is requested, but you may be surprised that so many business owners do not take the initiative to do it.

Offer coupons:

Although most start-ups are not in the position to give money away, this could be a way to get a little buzz going. In my opinion, it is better to make a 50% sale then make no sale. According to constant contact, research shows that people will go out of their way to use a coupon at 48%. In addition, coupons may create return visits. As an example, if you give a coupon to a consumer for a future discount, there is a huge chance they will be back.

Do some article marketing:

Article marketing is one of many ways to promote and create content for free. It takes some time to create articles, but If you understand how to craft an article and provide valuable content online, you can generate hundreds of thousands of people to your website annually without spending a dime.

In addition, some benefits of doing article marketing is the credibility you gain from your consumer base. When people develop a trust in what you have to offer they will be incredibility loyal to your business.

Create a You-tube channel:

It is free to create a you-tube channel. Similar to doing articles, you can create informative videos that can help build some traffic to your website and business. However, it is important that I tell you to avoid coming across as "salesperson". The best approach to take when making articles or you-tube videos is to come from a place of help. Figure out the problems of your consumer base and inform them on how your business is the best solution to their problems.

For more information on starting a business, go to FREE REPORT

Article Source: https://EzineArticles.com/expert/Marc-Eddy_Drouinaud_Jr/2289154

How to Make a Beautiful Landing Page That Converts | 5 Tips for Optimizing Your Website (2018)

19 Social Media Marketing Tips For Small Business

4 Reasons Why Digital Marketing Is Important for Small Businesses

83% of SMBs (small businesses) believe digital marketing (DM) is crucial for their businesses. Can you beat that? A simple "No". The modern world is increasingly driven by digital media. We are constantly hooked to the Internet for something or the other. Such a digitally-influenced space makes a digital presence more than compulsory for every business to reach the customers. Boosting sales figures is the prime goal for SMEs taking to DM today. Added to it, SMEs are also counting on online marketing for enhancing brand awareness, lead conversion, and improvement of website traffic.

The post below shares 4 significant benefits of digital marketing for small businesses.

Customers are online

80% of potential consumers take to online media for information. When we come across a new business or company, the immediate reflex is to search for digital marketing in the web world. Gone are the days when we used to visit a store physically or call it up to know about it. Thus, it's extremely crucial for a small business to have a strong presence online and digital marketing is the tool for it. Put simply, if your potential customer can't find you online, she will immediately go to your competitor.

To connect to the modern "smart" world

Mobile phones are no longer used for mere calling or texting. In fact, smartphones are one of the most important tools to browse the web world today. 91% American adults are in constant touch with their smartphones. When it comes to searching for a product or service, they will naturally prefer to make queries from their smartphone only. If your business is not present online, just imagine the huge chunk of potential leads you are going to lose!

More economical

Capital crisis is a major problem for most of the small businesses. And this is where digital marketing comes as a savior. Online marketing is any day cheaper compared to traditional marketing. In fact, some of the channels are even free of cost. For example, it costs you nothing to make your business page on social media and stay connected to your customers online.

Digital marketing also helps you to save money. There are many online marketing tools that are available for free like free website builder, free email marketing management tools and so on.

Better ROI

On one hand, DM helps you to reach your customers while keeping the costs low. On another hand, it helps you to save money for your business. The end result is better ROI for your business over time.

When are you going digital? If you need to learn digital marketing, probably can start with digital marketing course first.

Article Source: https://EzineArticles.com/expert/Calvyn_Lee/704543

Instagram Marketing Tips For 2019: 5 Advanced Strategies to Grow Your Instagram Quickly

ChatBot Marketing With Aritificial Intelligence

ChatBot Digital Marketing which makes use of Artificial Intelligence technologies can be used a key component in any company's marketing strategy in terms of guiding customers through a marketing sales funnel. The marketing funnel that would be programmed into the AI ChatBot would be defined in relation to the products and services being offered into the market place from the company in question. Implementation of the particular social media digital marketing strategy may well be devised by a full service digital marketing agency.

When it comes to effective digital marketing strategy development and subsequent execution that requires marketing research, strategy formulation, content planning, linking strategy and the publication of the content in question. In addition to the above, careful posting on relevant content portals and blogs in necessary in order to expand the digital marketing footprint of the company as well as developing the equity of the brand.

The point being made is that publishing content on its own is not enough; there has to be a key focus on that of promoting the company and that of building the business's brand. If the company chooses to take care of the content marketing in house as opposed to making use of a digital marketing agency then all of the necessary software and keyword analysis tools will need to be purchased and subscribed to in order to be able to determine the correct direction that needs to be taken for maximum social media marketing effectiveness.

So bearing in mind that the content itself is not the main issue per se, we can turn our attention to the strategic use of how companies are using chatbots for marketing - the content will be created and published strategically on portals, blogs, websites and via social media channels then in turn users make their way to the company website where they interact with the artificial intelligence chatbots in order to implement the business' digital marketing strategies.

From the various social media marketing channels that may be used to publish related company content; along with the [say] the company blog and other authority blogs. Remembering that there will be associated links within each piece of content - in turn users are directed to the company website which will lead to the strategic AI chatbot with all of the associated calls to action coming into play.

The activation of the AI ChatBot and interaction with the customer and associated data that will be collected will in turn provide valuable marketing intelligence for the company in question. This could be in the form of questions asked by the ChatBot which carefully guides prospects through a defined marketing or customer support process.

Stephen C Campbell is a digital marketing consultant and trainer and has worked on developing marketing strategies with corporates, SMEs and entrepreneur startups. He heads Capid Houser which provides ChatBot Marketing Agency services to business operating in different market sectors.

Article Source: https://EzineArticles.com/expert/Stephen_C_Campbell/73866

SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019